On April 13, Changan Automobile held a global partnership conference. At the meeting, Changan Automobile announced its overall production and sales target of 2.45 million units in 2022, an increase of 6.5% year-on-year. Among them, the production and sales target of Changan's Chinese brand is 1.857 million units, an increase of 5.9% year-on-year, and the market share will reach 11%, ensuring the realization of the goal of steady growth. In the first quarter, in the complex and changeable market environment, Changan Automobile achieved sales of 650,000 units, an increase of 1.6% year-on-year. In addition, Zhu Huarong, chairman of Changan Automobile, shared the company's long-term strategy and released a new digital pure electric brand "Changan Deep Blue".
In 2022, Changan Automobile will usher in the "Year of Product Release" and plans to launch 36 new products, of which 19 are self-owned brand products. In the field of new energy, Changan Automobile plans to launch a total of 8 new products, and the electrification products will be more abundant. In 2022, Changan Automobile will launch a total of 5 new electrification products to the market, C385EV, C673EV, UNI-K PHEV, UNI-V PHEV and Auchan Z6 PHEV, and the first mass-produced hydrogen fuel cell sedan in China will also be unveiled. It is estimated that by 2025, Changan Automobile will invest more than 80 billion yuan in key areas such as new energy, scientific and technological innovation, intelligence, and digital transformation to accelerate the electrification of products. Changan UNI, Changan Passenger Vehicle, Auchan and Kaicheng will fully transform to electrification and electrification, and the high-end intelligent electric vehicle brand Avita will release 4 complete vehicle products, while in the mainstream passenger car market, Changan plans to release 21 new products and the Deep Blue brand will launch 5 products.
At present, Changan Automobile has launched CS55 E-Rock, Ben E-Star, Ben E-Star National Edition, CS15 E-Pro, Yidong EV460, New Ben Ben EV360, Yidong ET, CS75 PHEV and other new energy models. Last year, Changan Automobile's sales of new energy vehicles exceeded 100,000 units for the first time, ranking among the top ten in terms of sales. In March this year, the UNI-K iDD, the first Blue Whale iDD hybrid system, was officially launched, and Changan Automobile took a new step in the new energy vehicle market. Under the traction of national strategies such as double carbon strategy, scientific and technological innovation, and green development, the transformation of the automobile industry has entered the "fast lane", and the industrial pattern is also being reconstructed. Automotive products are accelerating to the new four directions of "intelligence, electrification, networking, and health", and software-defined cars are beginning to become a reality. Zhu Huarong believes that automotive products are transforming into "intelligent platform products", which can also be called "automotive robots". Automobile companies have also changed from providing transportation to providing "travel products + travel services + ecological services", from traditional manufacturing to technology companies, and promoting the transformation of the automobile industry to a "high-tech platform" industry.
According to the plan, Changan Automobile will launch more than 30 new vehicles in 2025. In 2025, the total sales volume of Changan Automobile will reach 4 million vehicles, of which the Sales volume of Changan Brand will reach 3 million vehicles, and the sales of new energy will reach 1.05 million vehicles, accounting for 35%; in 2030, Changan Automobile will sell 5.5 million vehicles, Changan Brand sales will reach 4.5 million vehicles, new energy sales will reach 2.7 million vehicles, accounting for 60%, and overseas sales will account for 30%.
With the development of the international market, Changan Automobile plans to build 2-3 important overseas manufacturing bases in 2025, complete the production capacity layout in the first phase of the global automobile market, and establish European headquarters and North American headquarters in a timely manner to fully import products in the global mainstream automobile market.
In 2021, the market share of Chinese brand passenger cars reached 41.9%, exceeding 40% for the first time, while the market share of Chinese brand passenger cars in the first quarter of 2022 further increased to 45.2%. Among them, in the field of new energy, the share of Chinese brand passenger cars has reached 83%, and mainstream Chinese brands have achieved 100% networking and driving assistance. Zhu Huarong said that whether in electrification and intelligent transformation, or in the exploration of emerging business models, Chinese auto brands have undergone earth-shaking changes. "Chinese brands are no longer bystanders or simple followers, but have become runners and even leaders." In the future, Changan Automobile will continue to carry forward the "spirit of innovation", firmly implement the third entrepreneurship - innovation and entrepreneurship plan, accelerate the transformation to an intelligent low-carbon travel technology company, and move towards a world-class brand at full speed.
[Reporter] Shao Yumei
【Author】 Shao Yumei
【Source】 Southern Press Media Group South + client