In fact, Xiaobian has been very confused, why the sales of Japanese cars have been so high, but also consumers with real money and silver choices, but there are a bunch of "big smart" on the Internet, it is hard to say that Japanese cars are "not" and "people who buy do not understand cars" keyboard man behavior, so today Xiaobian will come to talk to this group of bar spirits to reason.
As one of the first countries to start the development of the automobile industry, the Japanese cars produced in Japan have always had a very huge influence in the world, and there are countless loyal users in the world, even if the German car companies that hold BBA and a number of world-renowned brands can only do the same as the Japanese in terms of sales, it can be seen that the status of Japanese cars in the global car market is currently unshakable.
In recent years, due to the rise of China's own brands, changes in consumption concepts and changes in the macro environment, the sales of major joint ventures and luxury brands have been affected to a certain extent, especially the joint venture brands have been divided up by the rising domestic cars.
However, in such a negative environment, sales of Japanese cars led by Toyota have been rising steadily, and they have successfully surpassed the German car camp led by the Volkswagen Group. It is strange to say that in the eyes of many people, the Japanese car is thin, the same as the "paper paste", and the power is meaty, the design is backward, and the intelligence is also very poor, these points believe that whether you understand the car or not, you have heard a little. So why do Japanese cars obviously have "so many shortcomings" and can still sell so well?
In fact, everyone should understand that Japanese car companies are indeed more conservative in the application of technology, especially Toyota, which has been used for so many years to use those GR series engines, and the engine is indeed better than most of the turbo models on the market in terms of power output performance, so why doesn't Toyota, which has a lot of money, popularize the turbo to its models? Is the cost of R&D not enough?
Apparently not. Japanese car companies led by Toyota have such a large market share, and there is absolutely no problem in terms of financial resources, and the reason why they are so conservative in technology is to ensure that the product performance is stable enough. Although the japanese car is generally more powerful, but there is no need to lift the engine to drive 300,000 to 500,000 kilometers, such an excellent quality level is not something that anyone can achieve, which is one of the reasons why Japanese car sales have been performing well.
It is said that although the phrase "Toyota has been passed down for three generations and people are still walking", it also shows from the side how durable the Japanese cars led by Toyota are.
At the same time, due to Japan's regional resources and other issues, Japanese car companies generally attach great importance to the fuel economy of vehicles, and at the beginning of the enlightenment of the domestic automobile market, Japanese cars have laid a deep impression of low fuel consumption and peace of mind for everyone, which is still rooted in the hearts of many automobile consumers today.
With the advantages of "less problems" and "low fuel consumption", there will naturally be a lot of consumers choosing Japanese cars, after all, vehicles for the vast majority of consumers to assume the role of a means of transportation, of course, the more money-saving the better, right?
As for the Japanese car "thin skin" that everyone says, it is only a stereotype, and in recent years, the performance of Japanese models in a number of crash tests is very good, and the safety factor of most Japanese models is very high. Everyone says that the Japanese car is thin mainly because the total weight of the Japanese car will generally be relatively light, but the safety factor of the vehicle is not completely judged by the weight of the car and the thickness of the skin, relying on the rigidity of the body structure, the cushioning of the structure for the impact, etc., and the crash test results are placed there, and people who want to buy a car will also have a spectrum in their hearts.
In addition to the reasons for the quality of the vehicle, another very important reason why Japanese cars sell well is that their retention rate will be much higher than that of other products. The three-year retention rate of Japanese cars represented by Corolla, Fit, CR-V, etc. is above 55% after calculation, and the five-year retention rate is also above 45%, and the retention rate of most popular Japanese models on the market can basically remain at this level. The remaining models of the genre, such as the German and American models, will generally have a retention rate of 5-10% lower than that of Japanese cars, or even more. If consumers have considered changing cars in the future, then the high retention rate is equivalent to the low cost of the car? Comprehensively, Japanese cars are indeed a very cost-effective choice for most people.
Write at the end
In addition to the above points, there are many reasons why Japanese cars are now booming in sales. Although the Japanese car is still the thin-skinned, meaty "small day" model in the eyes of many people, the sales level achieved by the Japanese car is worth learning from all peers in the industry. However, with the rapid development of domestic brands, it is believed that the models of domestic independent brands can reach such heights in the future.