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Dongfang selects the style of 618 live broadcast with goods
It has caused widespread controversy
The topic of "The style of painting in the live broadcast room of Oriental Selection has changed".
rushed to the hot search
Oriental Selection's account "Oriental Selection Beautiful Life"
In the recent live broadcast
The anchor paused and shouted hard
He also skillfully shouted the words "link on 321".
The anchor Yoyo also made a gesture of 321 countdown
Many netizens left messages under the account
"Finally I can't escape and become a link on 321"
"Oh my God, I see Li Jiaqi's shadow"
Some netizens left a message saying:
"321 is Yu Minhong's most hated mode"
This statement stems from:
Yu Minhong once said publicly in 2023
The characteristic of live broadcast is that I can speak well, but I completely despise the howl of selling, selling, buying, buying and buying on the Internet. The live broadcast should be a calm and knowledgeable explanation of the product, and other knowledge can be disseminated in addition to the explanation.
Yu Minhong said that the first live broadcast of Oriental Selection was done by him personally, at that time, New Oriental did not know how to choose products, and the selection was the most expensive agricultural products in China, but he still held a map and a history book, and told the story behind each product to the buyers of Oriental Selection.
"That's what I want. Even though it didn't sell much, I kept going. Yu Minhong said.
According to the Financial Associated Press, on June 10, 2022, many netizens came to the "Oriental Selection" live broadcast room just to watch the "bilingual delivery" of New Oriental teachers.
In the "Oriental Selection" live broadcast room, while introducing the functions and features of the product in Chinese, the anchor will immediately start teaching English words around the name and characteristics of the product, and even hold a small blackboard to introduce the pronunciation and root of the word.
Netizens who have watched the live broadcast have lamented that "the live broadcast is too rolly" and "this is the most cultured live broadcast room", and some netizens ridiculed "I don't know whether to place an order or take notes for a while". At that time, Dong Yuhui was even more "out of the circle" with humorous jokes and charming cultural delivery methods.
After the "small composition turmoil" at the end of last year, on December 26, 2023, Dong Yuhui's new account "Walking with Hui" was certified by the platform, and the authentication information is "Walking with Hui (Beijing) Technology Co., Ltd." According to public information, the legal representative of Youhui Peer (Beijing) Technology Co., Ltd. is Dong Yuhui, which is 100% owned by Beijing New Oriental Xuncheng Network Technology Co., Ltd. and 100% controlled by New Oriental Education Technology Group Co., Ltd.
Some netizens speculated that after Dong Yuhui left Dongfang Selection, the style of knowledge-based live broadcast with goods could not be replicated, so Dongfang Selection's live broadcast began to "let go of itself and return to the ontology".
Oriental selection's live broadcast style
It's a cliché
Or is it an adjustment made in the face of development problems?
What do you think about this?
Let's talk in the comment area~
The chatterbox is synthesized from Jiupai News, Finance Associated Press, e-commerce headlines, netizen comments, etc
Editor: Chen Li
Editor in charge: Chen Min