Text/Qin Ming
Bmw, as a world-renowned car brand, has certainly attracted much attention in every move, after BMW released news that the new generation of BMW 7 Series will be launched in April this year. Then, overseas media exposed two official pictures of the new generation of BMW 7 Series, showing the body design and rear configuration of the new car. Moreover, the new BMW 7 Series will be sold in China this year, as the flagship model of the BMW family, the new BMW 7 Series integrates the latest design and technical concepts of the BMW family, and the old rivals Mercedes-Benz S-Class and Audi A8, I don't know whether the BMW 7 Series can support bmw's flagship façade for BMW.
Details sublimate the exterior design
"Double kidney" grille, "angel eye" has always been BMW's most iconic appearance elements, and BMW 7 Series as BMW family big brother level luxury model, naturally these two major features are expanded, the new generation of BMW 7 Series equipped with a large size of the net, the use of vertical trim in the net decoration, and the edge of the net or will provide light strip decoration (BMW ring-shaped flare grille). The new car will also provide BMW Crystal daytime running lights, while using a split headlight set, which is highly recognizable. Crystal running lights, as gorgeous as crystal, experience the noble luxury temperament, simple and calm design will be very in line with the taste of luxury users.
The side of the body has not changed much, the chrome door frame and the waist line through the body continue to maintain the stable body line of the BMW 7 Series, at the same time, the vehicle will keep pace with the times with the use of embedded door handles, and the "Horn of Ho's Corner" in the rear triangular window position has been more sharply interpreted.
The design of the rear of the car is made of through-chrome decoration, with right angle split headlights, which has a good sense of sport, and the blackened headlights and double exhaust are low-key and stylish.
New interactive, immersive viewing
Inside, the new BMW 7 Series will feature the BMW family's latest BMW iDrive interactive ecosystem, which consists of an all-in-one floating curved screen, a BMW operating system, and a redesigned control panel and interface.
The first model for the BMW iDrive interactive ecological application is the BMW pure electric SUV iX, and the subsequent BMW i4 has also been equipped. However, as the flagship sedan of the BMW brand, the new generation of BMW 7 Series also applies such a large span of new technology configuration, and the user experience will naturally be a higher level.
The BMW light belt of the new BMW 7 Series runs through the entire center console and door, forming a sense of surround, in addition, the decorative materials above the center console have also been updated, and the overall sense of luxury is more luxurious. The newly designed panoramic starrail canopy creates a more spacious, modern and comfortable interior space, and the user can control the LED light color on the canopy according to personal preferences, so that the interior of the car is always glittering.
The rear space experience of the new generation of BMW 7 Series will also be greatly upgraded, and the 39-inch floating screen in the official picture gives people an immersive home theater experience, and rear VIP seat passengers can enjoy a wealth of streaming entertainment content.
At the same time, the vehicle will also be set in the rear overhead of the exclusive sunroof, the roof of the high-end model will be coated with materials similar to Alcantara, and the rear air conditioning, entertainment system, seat adjustment, etc. are expected to be controlled by separate functional panels. There is no doubt that the entertainment experience upgrade in the back row will become an important highlight of the new generation of BMW 7 Series.
Hard "bone" carbon fiber frame
Bmw 7 Series luxury is also deeply embedded in the "bone", on the frame, BMW 7 Series uses carbon fiber material as the frame core, steel as a surface wrapped carbon fiber, compared to aluminum and steel frame, with lighter weight and stronger strength, can provide users with safer protection.
BMW 7 Series, Mercedes-Benz S and Audi A8 comparison
Compared with the too calm luxury of BMW 7 Series's old rival Mercedes-Benz S and the sportiness of Audi A8, the appearance of the new generation of BMW 7 Series is obviously more fashionable and novel, and it can also reflect a high luxury temperament. In the creation of a sense of luxury atmosphere in the car, Mercedes-Benz S does have a set, but the user's driving experience is still BMW to be better, and the BMW 7 Series four wheels are equipped with air suspension, the driving experience in the car is simply not too smooth.
The overall active steering has always been the core technology of the BMW 7 Series, simply put, the rear wheels can also be steered, and the rear wheel steering angle is up to 3 degrees, which is why the BMW 7 Series is far superior to the Mercedes-Benz S and Audi A8.
Whether it is Mercedes-Benz or BMW, the updated iteration of each flagship model will re-disrupt the pattern of luxury models. Mercedes-Benz S-Class ushered in an upgrade last year, slightly ahead of the BMW 7 Series, the Audi A8L is also about to usher in the mid-term redesign of the model, the launch of the new generation of BMW 7 Series, announcing BMW's comeback in the field of flagship models. There is no doubt that the new generation of BMW 7 Series, which has strong strength, also wants to redirect the pattern.