SAIC's high-end brand Zhiji Automobile, which has high hopes, postponed the grand listing conference scheduled for March 29 due to the epidemic.
However, Zhiji CEO Liu Tao still single-handedly announced the price of Zhiji L7's first mass-produced model, the Zhiji L7 Pro, for 408,800 yuan in the form of online video. From this day on, scheduled users can start locking orders.
The lock order means that the vehicle will enter the production process according to the user's optional order. From the mass production delivery, Zhiji L7 is one step closer.
The pandemic has impacted delivery cycles
However, the recent serious epidemic in Shanghai has also had an impact on the timely delivery of the Zhiji L7.
"Distinguished angel wheel customers and A round customers have been waiting for a long time, and we are also very anxious to deliver high-quality products to our users as soon as possible." Liu Tao said that Zhiji's Lingang factory has not stopped production in recent days, and the production, off-line delivery and testing of Zhiji L7 models are all proceeding as scheduled.
The biggest challenge comes from the supply chain, "First of all, the chips are very tense, and some chips have to go to Hong Kong to declare customs, then ship to Shanghai, and then assemble." The process is easy to get stuck in many aspects, but we also make a lot of plans. ”
Liu Tao said that the entire production and supply chain lines are indeed facing great challenges, but through the epidemic, we have exercised this new ability of our team to work together in many places. "Due to the logistics, there was a delay of about 2 weeks, and the overall work efficiency and promotion were still in a normal state."
The logic of 400,000 yuan pricing
As a flagship electric sedan priced at more than 400,000 yuan, in the face of the traditional strong market of luxury brands BBA BMW 5 Series, Mercedes-Benz E-Class, Audi A6L, and the onslaught of the new car-making force Nio-RAI ET7, the challenges of Zhiji L7 are not small.
But Liu Tao is full of confidence, "pricing is always the most core thinking anchor for a car to go public." The price of 400,000 is still very reasonable in my opinion. “
The price of 400,000 is indeed aimed at some users of luxury brands, and it also breaks the price ceiling of SAIC's own brands. In the Red Sea of BBA traditional luxury brands, how can Zhiji impress users?
In this regard, Liu Tao has a clear understanding, "As a new brand, the price is close to the luxury brand, we provide new experience, new value, new performance, new configuration including new technology, must be far more than the original traditional luxury brand, consumers will give you a choice." ”
Therefore, from this point of view, Zhiji is still quite confident in the configuration of L7.
"From the perspective of configuration level, from the perspective of design luxury experience, from the perspective of performance, it is far beyond the 5 Series." Liu Tao said so.
Liu Tao's self-confidence mainly comes from the driving control positioning of the Zhiji L7 Pro.
"Luxury brands talk about driving control, which is originally a convention, and it is also in line with the logic of the core value of the car." Liu Tao said, "When we planned this car three years ago, the ultimate handling and sports car experience was the most important of the core highlights of our three products. “
Compared with the 3.87 seconds acceleration of the Zhiji L7 100 kilometers, the BBA can only provide the power of a 2.0T four-cylinder engine.
"I think spending more than 400,000 plus taxes close to 500,000 BBA users can be said to be more tragic and helpless." Liu Tao said, "This price should have enjoyed the surging power of the 3.0 V6 naturally aspirated engine, but consumers can't enjoy it now, or they have to buy a large-displacement engine at a higher price." ”
Liu Tao believes that the three original intentions of Zhiji Automobile are mainly that electrification reconstructs the rules of the game defined by the original BBA, intelligence brings innovative experience, and the trend of China's automobile consumption upgrading is obvious.
This is a great opportunity for a new brand of smart electric vehicles.
Smart driving delivery is powerful
However, only driving control and market opportunities are obviously not enough.
Zhiji Automobile has released a video of the "40 minutes 0 takeover in downtown Shanghai" for autonomous driving, and announced that it will focus on the concept of Door to Door Pilot. This has become a landmark event for many users to recognize Zhiji cars.
And for angel wheel users, you can enjoy the lifetime free use of the intelligent driving full-featured package (A-wheeler rights are free for three years), angel wheel users after the delivery of the vehicle, under the premise of normal driving of more than 5,000 kilometers per year, the resulting data rights can be exchanged for the lidar fusion intelligent driving system, without paying any additional fees.
This makes the Zhiji L7 more attractive.
Liu Tao said that compared with the new forces of car manufacturing, Zhiji L7 has most of the capabilities of the intelligent driving system when it is delivered, and the core capabilities include ACC, command lane change, LDW, ADW, APA, and automatic parking capabilities, which will be fully functional and delivered to the first customers in one stop. For the more critical NOA capabilities, soop+3-6 months, the OTA method will be upgraded to users.
In addition, the 11 kW wireless charging system that the Zhiji L7 can optionally be equipped with may be installed for end users in the second half of the year. This wireless charging system can greatly alleviate the problem of female car owners for charging, so that there is no sense of charging. However, Liu Tao also admitted that the current technical challenges facing wireless charging are still very large.
At the same time, Zhiji Automobile also announced its exclusive rights and interests for A-round users.
According to the arrangement of Zhiji Automobile, around the middle of April, the test drive service will be provided to angel wheel and A round users, and gradual delivery to users will begin in late April.