Since Nezha Automobile shifted from the B-end travel market to the C-end individual users, its sales have increased significantly. According to official data, a total of 12,026 new cars were delivered in March, an increase of 270% year-on-year, a record high. At the same time, he ranked second in the list of new forces, second only to Xiao Peng, defeating Weilai and Ideal. It is truly impressive to have achieved such a great level of progress in just over a year.
After ensuring sufficient market share and brand awareness, Nezha Automobile began to develop the brand upwards, after all, the Nezha V or Nezha U Pro currently on sale, the price is concentrated in the price point below 200,000, in order to gain a firm foothold in the market in the future, the high-end sequence is indispensable. Therefore, Nezha Automobile plans to launch a new car Nezha S this year, which is based on the latest Shanhai platform and is completely different from past models in terms of product strength. How does it perform? Take a look today.
The appearance of the mass-produced model of Nezha S is basically in line with the previous concept car state, the front of the car is quite flat, which makes it get a smaller wind resistance, the two sides use split headlights, the sharp daytime running lights are very recognizable, and the trapezoidal encirclement also adds a lot of sports atmosphere.
The side lines are sharp, the slipback roof creates a coupe posture, and the hidden door handles and low-wind resistance wheels are also not absent, after all, this is a necessity for electric vehicles. In terms of size, the length, width and height of Nezha S are 4800*2000*1400mm, and the wheelbase is 2900mm, positioning medium-sized cars.
The rear of the car is quite rich in layering, and the popular through-type taillights are used to further highlight the sense of technology and recognition.
Four screens were used to create a sense of technology, namely a 17.6-inch central control screen, a 12.3-inch co-pilot entertainment screen, an AR-HUD and a full LCD instrument. And the four screens are not played by themselves, but can be operated together to bring users a more cutting-edge car experience.
As a new power electric vehicle, the configuration of intelligent driving will naturally not fall. Nezha S is equipped with TA PILOT 4.0 intelligent driving system based on Huawei MDC 610. In terms of hardware, it has 2 lidars, 5 millimeter-wave radars, 12 ultrasonic sensors, and 11 assisted driving cameras, and the computing power has reached 200TOPs. It can make Nezha S have L4 level automatic driving capabilities.
In terms of power, the Nezha S pure electric version of the four-wheel drive model has a maximum power of 340kW, a peak torque of 600 Nm, and an acceleration time of only 3.9 seconds per 100 kilometers. At the data level, it has surpassed many performance cars that have sold for more than one million, with a cruising range of 710km. In addition, in addition to the pure electric version of the model, Nezha S also provides a range extender option, and the cruising range can reach 1100km.
In the chassis section, the pure electric version of the front and rear dual motor counterweights came to 50:50, and the elk test passed at a speed of up to 80km/h. Combined with the front double wishbone and rear five-link suspension, it provides a comfortable ride while maintaining the comfort of everyday use.
In addition, Nezha Automobile has independently developed ThehozonEPT4.0 constant temperature and heat management system to make the best use of vehicle energy, reduce the impact of temperature on vehicle endurance, and reduce consumers' endurance anxiety.
Model prospects
From the product configuration, size and power shown by Nezha S, it can be known that the main competitors of the car will be concentrated in the Xiaopeng P7 and Tesla in the future. This also means that the price range of Nezha S will be in the 200,000-300,000 level, and Nezha said that even for the BBA, it has not fallen behind at all, and it does not pay IQ tax at all.
From the perspective of competitors, Nezha S should be updated compared with Xiaopeng P7 and Tesla Model 3, especially in terms of intelligent driving, it has lidar and a better computing power platform.
Starting from its own brand, the price of 200,000-300,000 is not particularly large compared to the previous Nezha Y Pro upgrade range, and it is also more reasonable, coupled with the recognition of Nezha car in the market, it can still support the electric vehicle at this price point.
summary
The vigorous development of new energy has given many car companies the opportunity to sprint upwards, and as more participants enter, the competition is bound to become more and more large. As for whether Nezha S can continue the performance of the other two cars in the market after the listing, we will wait and see in the fourth quarter.