Force high-end intelligent pure electric track The ambition and confidence of the zhiji car

Reporter Yu Dian, Shi Yingjing, reported in Shanghai

A few days ago, Zhiji Automobile officially announced the "New World Driving Control Flagship" Zhiji L7 mass production debut model - Zhiji L7 Pro priced at 408,800 yuan. And officially opened the lock single link for A-round users and angel-wheel users, and announced the complete "exclusive rights and interests of A-round users" and "special rights and interests of angel-wheel users".

As a high-end electric vehicle brand jointly created by SAIC Motor, Alibaba and Zhangjiang Hi-Tech, the Zhiji L7 is the first model of the brand, and has been pre-sold since April last year. In December last year, the first batch of 200 Beta Trial models of the Zhiji L7 rolled off the production line and delivered to test users.

At the recent Zhiji L7 online media communication meeting, Liu Tao, co-CEO of Zhiji Automobile, answered media questions in detail on model positioning, price, products, services and other aspects.

At the same time, Liu Tao also admitted that he is currently facing the pressure of rising power battery prices. But relying on the in-depth cooperation with the NINGD era and the supply chain guarantee of SAIC, Liu Tao said: "What we can promise is that despite such pressure, the price already promised for the angel wheel and the A round will not rise, or will maintain the original announced price." In addition, for the overall future sales price of Zhiji L7, there is no plan to increase the price for the time being. ”

As a challenger to the rules of the traditional fuel luxury car game, what kind of confidence does zhiji car have as a support? What is the unique way to think about user experience? In the face of the complex and changeable high-end intelligent pure electric circuit, what are the advantages of Zhiji Automobile at the technical level?

Optimistic about the high-end intelligent pure electric track

As we all know, since 2022, the new energy vehicle industry chain has suffered a particularly big challenge, how to cope with this change? The pricing of 408,800 yuan is exactly the mainstream price range of luxury brands based on BBA, how does Zhiji Auto view the competition with the traditional car company BBA?

In this regard, Liu Tao said: "At present, the Audi A6L, Mercedes-Benz E-Class, BMW 5 Series troika has 60,000 sales every month, that is to say, there are more than 60,000 Chinese spend more than 400,000 yuan to consume German troikas every month. First of all, I think it is very helpless for these users to make such a purchase decision. In the era of fuel vehicles, you need super power, you have to have a large displacement. And today's consumers hold more than 400,000 yuan budget, choose to choose only 2.0T four-cylinder, nothing more than the difference between high power and low power, 185kW, 350Nm has belonged to the top version. According to my personal understanding of the traditional gasoline vehicle valuation system, 400,000 yuan to buy 2.0T cost performance is relatively poor, this price should have enjoyed the surging power of the 3.0 V6 naturally aspirated engine, but consumers can not enjoy it now, or to buy a large displacement engine at a higher cost. ”

When it comes to the high-end intelligent pure electric track targeted by Zhiji, Liu Tao is full of ambition. He said: "In the era of electric vehicles, with a price of 400,000 yuan, you can feel the power of V8 and the response speed 20 times faster than fuel vehicles. It only takes 40 to 60 milliseconds to generate electricity from the electric motor to the wheel rim, while it takes 1000 milliseconds for fuel vehicles. From this perspective, I have always held a relatively optimistic prejudgment. ”

In Liu Tao's view, the market capacity of medium-sized cars and medium-sized and large-sized vehicles is huge. At present, luxury brands represented by BBA have accounted for more than 20% of the total sales volume in the country, and this number will continue to go up in the future, even reaching a market share of about 30%.

"There are still some young people who continue to be immersed in the traditional value system built by the BBA, but in my opinion, once the user drives an electric car, the old world cannot go back." Liu Tao is full of ambition for the high-end intelligent pure electricity market.

For this market cake, as well as the current unmet user needs, Liu Tao said that in fact, everyone can see that capable companies will definitely get enough market share. And the wise man is full of faith. "As a new energy vehicle company, we must do a good job of power, control, interior, quality, health, automatic driving, software, and smart products, and we believe that in the future, we will have a larger market share to give the field of intelligent electric vehicles."

For the 408,800 yuan price announced by the Zhiji L7 Pro, Liu Tao seems to be very reasonable. "Pricing is the most core thinking anchor point for a car to go public. The pricing of Zhiji L7 Pro we have undergone a very detailed market analysis and user population analysis. The price is still very reasonable and very suitable in my opinion. ”

"From the perspective of configuration, the 400,000 yuan of Zhiji L7 and the 400,000 yuan of luxury brands are completely different concepts. In a sense, from the perspective of performance, compared with a well-known luxury brand 5 Series, the Zhiji L7 can provide at least 2 times more power. Even if you choose the high-power version of the 5 Series, which is about 7 seconds of acceleration, the Zhiji L7 can provide 3.87 seconds of acceleration. Liu Tao said.

Backed by SAIC's strong institutional strength

Relying on saic motor's strong system strength, it is the vision of Zhiji Automobile to be a user-oriented enterprise.

"Zhiji Auto is a user-oriented enterprise, our angel wheel users, A round users can enjoy the industry's top user rights." Liu Tao said.

The "New World Driving Flagship" Zhiji L7 will also provide data rights. Zhiji Car has rough and crystal, and will continue to generate value for users' data rights and interests through the way of program mining and grow-up mining. Users can redeem lidar's intelligent driving system and higher energy density power batteries. In the future, other software and hardware redemption rights will be gradually introduced. The core difference between rough and integrals is the imagination space of rough value, which will far exceed ordinary integrals.

"In general, whether it is from the product, service, data rights, including the future value imagination space provided by rough, we are unique in the current industry, and it is difficult for other brands to compete." Liu Tao said.

Behind the provision of these rights and interests to consumers is the confidence of Zhiji Automobile, and it is also the embodiment of SAIC's strong system capabilities to support Zhiji.

Talking about the planning of the charging network, Liu Tao said: "First of all, we will connect to the head public charging operators such as the State Grid and the energy replenishment companies such as Anyue Charging under SAIC Motor, with a total of 230,000 charging piles. Second, we have our backs to SAIC. SAIC has made a lot of investment in charging networks and charging ecology, and has 230,000 social public charging pile resources, which can be directly connected to the charging service network ecology of Zhiji APP. After the user picks up the car, he can enjoy the charging service of about 443,000 public piles. ”

However, Zhiji's planning for energy replenishment is not limited to the charging network. Zhiji should not only give the best benefits to angel wheel users and A generation users, but also give them a better experience.

How to give users a better experience? In Liu Tao's view, it is to do the work in advance in enough detail. "For example, we and all service operators deep docking, let users go to any network operator charging, clearly know that this pile is good, do not run the wrong road, do not waste time waiting, while the service settlement experience will be very convenient, do not need to switch back and forth between multiple APP, we provide one-stop experience services."

As for the way of replenishment, Liu Tao believes that the user's demand for charging is not to add a lot of trouble to them, increase the burden, and the less energy spent on charging, the better. "The solution we gave is wireless charging, so that after the user parks the car, the energy replenishment process begins, and even the action of plugging in and unplugging the electric gun does not have to be done." When entering the wireless charging system of Zhiji L7, as long as your wireless charging conditions are available, parking in place to replenish energy begins. It also means that every time you drive away, it's always fully charged. We believe that the wireless charging system is still very attractive to high-end users. ”

Talking about the cooperation between Alibaba and Zhiji Automobile, Liu Tao believes that Alibaba's support for Zhiji is very large. "The first round of strategic investment in Zhiji Automobile is Ali and Zhangjiang Hi-Tech, which is more of a blessing for industry resources and future development trend resources that we value."

As we all know, Ali is currently a very leading enterprise in the Internet industry, especially in cloud computing, network communications, and security.

Liu Tao said: "Large-scale concurrent data operations and cloud service capabilities are definitely very strong, and Alibaba Cloud is now ranked quite high in the world, which is a very important starting point for us to cooperate with Alibaba." A considerable part of our cloud services are deployed on Alibaba Cloud, and Alibaba has provided us with a lot of support in this regard. Of course, there are many details, such as Alibaba Cloud services, map services, service ecosystem services, etc., including its advantageous resources for content, CP and SP, which can also be preferentially connected to the services and ecosystems of Zhiji L7. ”

From SAIC's "No. 1 Project" to the landing of the first model, Zhiji Automobile has refreshed the industry record with 22 months of "Zhiji Speed", and the arrival of Zhiji L7 Pro means that Zhiji Automobile has taken another important step in the journey of high-end new energy track. At a time when the electric track is in full swing, we will wait and see whether zhiji cars can overtake in curves.

(Editor: Quartzing Proofreader: Peng Yufeng)