At this stage, there are two giants in the domestic new energy field, one is Tesla, and the other is BYD.
I believe that when this sentence is said, there will be many fans of new car-making forces, but from the performance of market sales data for the whole year of 2021, they are indeed the two giants that deserve it at this stage. Specifically, Tesla's global cumulative sales in 2021 exceeded 930,000 vehicles, and BYD's global cumulative sales in 2021 were 593,900 units, accounting for 14.4% and 9.1% of the global market share of new energy vehicles, respectively.
It is also in this era of "heroes" in terms of sales, Tesla and BYD, the two giants, who do not obey anyone, and are often put together by netizens to "fight the ring".
Prior to this, BYD has been using Han to play Tesla Model 3, but it is clear that at the market level, although Han has always been at a disadvantage compared to Model 3, this will not affect BYD's position in the field of new energy.
At this time, the launch of a new model that can face Tesla Model 3 head-on has become the main task in front of BYD, and it is precisely in this way that BYD has launched a product that fully meets the Model 3 - BYD Seal. As the second mass-produced product in the BYD Marine series, BYD seals are based on THE BYD e platform 3.0, and it is reported that seals will be officially unveiled in April, and the price is expected to be within 220,000-280,000.
What can e Platform 3.0 bring to SEALs?
E Platform 3.0's Past and Present Lives.
In fact, as early as the beginning of the millennium, BYD became a world-renowned battery manufacturer, which doomed BYD to have an innate advantage in the later electrification transformation process. The PQ25, MQB and MLB platforms launched by the Volkswagen Group have enabled fuel vehicles to have a platform-based modular design, which is a milestone in the history of the automotive industry. Unlike the Volkswagen Group, BYD made the electric vehicle into the integration of the platform module early, and this platform is the e platform.
However, the early e-platform 1.0 era was actually transformed on the platform of fuel vehicles, which also made it have the limitations of the times, but even in such an era background, the e-platform 1.0 era still realized the platformization of three key components of high-performance motors, high-efficiency electronic control, and high-safety batteries, laying a solid foundation for the evolution of the e-platform.
BYD e6 is born in the 1.0 era of a representative model, it has 450N · m peak torque and 300km of the longest endurance, in more than a decade ago, this configuration has almost reached the ceiling of electric vehicles, but also due to the limitations of the times and technology, the weight of the e6 reached 2.3 tons, which also increased its burden, in most cases, its endurance and handling performance are somewhat unsatisfactory.
As a result, BYD evolved to the era of e-platform 2.0.
On the basis of 1.0, the 2.0 era has realized the platformization and modularization of the key system of the whole vehicle, and has completely got rid of the shackles of fuel vehicles for pure electric vehicles. The addition of the electric motor, motor controller, reducer three machines in one, and the Dilink intelligent interconnection system has further deepened the intelligence of the e platform, and since then has the confidence to wrench the wrist with Tesla and the new forces of car manufacturing.
e Platform 3.0 - Completely open up the second pulse of Ren Dou
Compared with the three-in-one of the 2.0 era, the biggest change in the e-platform 3.0 era is the "eight-in-one", the so-called eight-in-one, which means that it integrates the eight components of the drive motor, motor controller, reducer, on-board charger, DC converter, distribution box, vehicle controller and battery manager. This not only makes the mechanical structure of the vehicle more compact, but also enables it to achieve the deep integration of software and hardware, and realizes a deeper integration of the whole vehicle. At the same time, the application of blade batteries also improves the safety of the whole vehicle and makes it more competitive.
The advent of the 3.0 era has made BYD more confident to compete with Tesla. The seal born under this platform has all the above advantages, and compared to the Model 3, the seal has a more important advantage, that is, its price.
Today, the Model 3, will be the seal's tomorrow
At present, because the seals have only released official maps, in addition to some basic information from the Ministry of Industry and Information Technology, there is no more core information flowing out for the time being. But from its design and power parameters, the seal may be a full-fledged coupe performance electric vehicle.
The design needs no words, and whether it looks good or not can be concluded at a glance.
In terms of performance, according to the information declared by the Ministry of Industry and Information Technology, the entry-level version of the SEAL model will be equipped with a 150kW single motor, a 230kW version, and a dual-motor four-wheel drive version of the high-end model, and the performance can be imagined. According to the previous news, many media have speculated that the endurance level of seals may remain at about 500-600km, which is not very prominent, but it also belongs to the mainstream level of the same level. And in order to further alleviate the anxiety of electric vehicle endurance, BYD may also launch an ultra-high voltage fast charging platform in the later stage to further shorten the time required for electric vehicles to replenish energy.
Of course, the reason why Tesla can sell so well, the most important thing is certainly its level of assisted driving, and BYD will cooperate with Baidu's self-driving technology, this move is also to narrow the gap with Tesla in the level of assisted driving.
In fact, from all aspects, seals are very likely to become the biggest competitors of Model 3 in the future for a period of time, and at the same time, such as Xiaopeng P7, etc. will also become competitors of seals.
Overall, from the information we have obtained about seals so far, it is almost on the same starting line as the Model 3, and it also has a price advantage, which is one of the most critical factors. Or in other words, the Model 3 today is most likely to be the seal's tomorrow.
At last:
E platform 3.0 is undoubtedly one of the biggest highlights of BYD Seal, but in the current stage of the new energy market, Model 3 is like the Highlander in the fuel vehicle market, like the existence of benchmark models, with a very broad user group, and has a great advantage in sales. However, with the listing of seals, I believe that in the near future, seals may have the courage to break the myth created by Model 3.