Under the enthusiasm of consumption upgrading and driving increase, the car purchase level of Chinese consumers has increased significantly. The previous 200,000 yuan of products have become the past tense, and the "300,000 can buy what car" has become a new watershed. Because everyone is no longer limited to buying a seven-seater, or buying a luxury car, but began to consider "whether to buy an electric car." Of course, even if it is electricity, it must be luxurious.
On luxury alone, most people will focus on traditional luxury brands such as Audi Q5L, Mercedes-Benz GLC, BMW X3, etc., but with the rapid rise of new car-making forces, especially when everyone's products are concentrated on 300,000 yuan SUV, this is a big impact on luxury SUVs at the same price.
There is such a car, 300,000 yuan price class, super 1000 Nm power, 100 km/h acceleration of 4.5 seconds, the interior luxury is also exquisite enough... It's Lantu FREE.
High-end luxury, from the big to the details
Judging from the official positioning of "performance class medium and large intelligent electric SUV", the lantu FREE body size properly meets the standard of medium and large vehicles, the length, width and height are 4905/1950/1690 (mm), and the wheelbase has reached 2960mm. The large figure does not bring a bloated visual sense to Lantu FREE, and the appearance of the whole vehicle draws on the yacht-style design, giving people an elegant and stable temperament at first glance, and the wind resistance coefficient is only 0.28cd, which is rare for such a "big man".
Although "big" cannot be used as a synonym for "luxury", domestic consumers will still have such a misunderstanding in a certain period of time. Of course, now everyone will see more in the "big in the small", "big in the small", and begin to get used to the sense of touch, vision, smell, even if it is extremely small perception will subtly promote their cognition of high-end and luxury.
The Lando FREE is such a car.
The yacht elements in the car are becoming more and more intense, the hugging cockpit has indeed made a blood cost in the materials and colors, and the use of a large number of leather and soft environmental protection materials, supplemented by wood grain and chrome trim, highlights the sense of 300,000 levels of "should not have" high-grade. The interior still retains many of the classic elements of traditional gasoline vehicles, such as the three-frame steering wheel, yacht-style gear handlebars, and metallic physical buttons. However, the most eye-catching thing is the one-piece liftable triple screen, which not only shows the scientific and technological charm that new energy vehicles should have, but also creates a sense of honor.
In fact, many luxury brands are trying to use everything in the car to create a unique sense of ceremony, such as Jaguar's lifting sound, Land Rover's upgrade gear bar, how practical they are, that is not necessarily, but the senses are advanced. I think at the beginning, more than a decade ago, the "all-car glass one-key lifting" function was called "high-end configuration", which proved a lot.
The only air suspension of class 300,000
Landu FREE can lift not only the screen, but also the window, and the suspension.
The high-end air suspension is a proper high-end configuration, the suspension height is adjustable, and the vehicle center of gravity is variable. Lantu FREE allows the air suspension that can only be enjoyed by million-level luxury cars in the past into the 300,000 yuan range, and this dimensionality reduction blow can be seen in Lantu's confidence and determination.
As the only SUV equipped with air suspension in the same class, the air suspension equipped with Lantu FREE can achieve 100mm up and down adaptive height adjustment, matching the economy, comfort, high energy, outing, custom five driving modes (economy/comfort mode ground clearance 163mm, high-energy mode ground clearance 133mm, outing mode 213mm, welcome mode 116mm), urban commuting generally uses economic or comfort mode, and if you want to reflect the ultimate pleasure, you can switch to high-energy mode. The body can lie low in a matter of seconds, unleashing high-energy combat power in an instant. In the outdoor off-road open outing mode, the body is raised by 50mm, and the complex bumpy road section is easily crossed.
The new store in Changsha opened this month
From the perspective of the simplest market cost performance theory, the price of Landu FREE is set at 300,000 yuan, and the configuration, material grade and vehicle performance given are indeed worthy of the existing price. Even if the supply of materials in the market is tight today, the new energy vehicle collective "price increase", Lantu FREE pure electric model has also raised the price of 10,000 yuan, but the cost performance is still online.
Now that the product is ready, the next step is to tell the brand story and deepen the brand connotation. Everyone says "high-end luxury", consumers have immunity to the words that these car companies open their mouths, whether the product is high-end, whether it is luxurious, in addition to the competition of configuration, it lies in whether the brand can tell its own story.
For example, you will see that Lantu bid farewell to the traditional 4S store operation model and adopted an independent and fully direct-operated "online + offline" innovative marketing model. It also builds an open platform co-created with users, allowing users to participate more in the research and development, testing, production, service and other processes of Lantu Automobile.
Now new energy brands have flocked to the city, and have set up city stores and experience centers. I thought that the speed of the "latecomer" Lantu was not fast enough, but today I turned around and saw that Lantu's experience stores in Changsha had opened four, of which on April 9, lantu space in Changsha Yundahui will open.
In terms of product strength, we do not deny that Landu FREE already has certain advantages, but now the high-end new energy vehicle market is in a scuffle, in addition to Wei Xiaoli, there is also the traditional BBA surrounded. If Lantu wants to break out of the circle, the sound volume is indispensable, the opening of new stores, and the urban layout must also be one of the links.
Xiaoxiang Morning News reporter Mao Chuan