Southern Network News (Reporter/Xu Fanghua) On March 31, BMW Brilliance X5 was officially listed, with a suggested retail price range of 605,000 yuan to 775,000 yuan. The new BMW X5, which is domestically produced, has a longer wheelbase, is equipped with more luxurious features, and uses many innovative technologies in the production process. Gao Xiang, senior vice president of marketing at BMW Brilliance Automotive Co., Ltd., said that these changes stem from BMW's insights and thinking about Chinese consumer needs.
BMW X5 domestic in the market can be described as a crowd of expectations, from the domestic news has just been exposed has aroused everyone's high attention, the reason is obvious, first of all, BMW X5 has been imported luxury SUVs hot models, BMW is the import of X5 sales at the peak of the choice of localization production; secondly, BMW X5 is so far, BBA in China's highest end of the product, its arrival will inevitably cause new changes in the Chinese luxury car market. It is worth mentioning that the domestic BMW X5 is the first model after the change of BMW Brilliance's equity ratio.
Biggest highlight: The size has been greatly increased
Domestic BMW X5 and imported BMW X5 length and wheelbase changes a lot, domestic BMW X5 length and wheelbase are increased by 130mm, basically the same as BMW X7, in the same level of competitors, the size of domestic X5 is almost the largest, especially the wheelbase of 3105mm is enough to stand out.
From the appearance point of view, the domestic BMW X5 in terms of appearance and imported standard axle version of the model is basically the same, the difference is that the new car is equipped with M sports suits as standard, the front face part of the BMW classic large-size double kidney grille, both sides with sharp shape of the daily running light group, the front surround is still the use of three-point modeling design, and on both sides of the import of new chrome trim to reflect its sense of sport. In the rear part, the new taillights adopt a blackened design, and the rear surround is equipped with a silver rear diffuser decoration and a two-out exhaust layout on both sides. In addition, the right side of the tail logo of "BMW Brilliance" has been added to the lower left corner of the new car, and the logo has become xDrive40Li/xDrive30Li.
In the interior part, the new car also continues to use the design style of imported models, and the three-spoke steering wheel, full LCD instrument, 12.3-inch central control screen and BMW's exclusive crystal three-piece set are consistent with the imported models.
In terms of power, the domestic BMW X5 long wheelbase model will provide xDrive30Li and xDrive40Li two powertrains, of which xDrive30Li is equipped with a 2.0T four-cylinder engine (B48B20G), produced by BMW Brilliance, with a maximum power of 245 horsepower; xDrive40Li is equipped with a 3.0T inline six-cylinder engine (B58B30C), produced by BMW AG, imported to domestic assembly, with a maximum power of 333 horsepower. In terms of transmission system, it is matched with an 8-speed manual transmission.
The BBA's highest-end domestic model to date
BMW X5 has been in the head position of imported luxury SUVs since entering the Chinese market, last year, BMW X5 sold about 50,000 vehicles cumulatively, is the luxury medium and large SUV market sales crown, it can be said that BMW X5 enjoys a high reputation in China, is BMW's applause and high-end models.
The landing of domestic BMW X5 will inevitably give competitors a strong sense of oppression, the first direct impact is Mercedes-Benz and Audi, both of which currently have no domestic models to compete with X5, the SAIC Audi Q6 that will be listed in the second quarter, its specifications in all aspects are also lower than that of domestic BMW X5.
After the BMW X5 was domestically produced, the price was reduced, but the profit was not necessarily reduced, and the annual production capacity was estimated to exceed 120,000 units, which was more than double the best sales volume at the time of import. Most importantly, BMW seized the opportunity of domestic luxury medium and large SUV, and the next Mercedes-Benz GLE and Audi Q7 are likely to be introduced into domestic production.
Easter egg: BMW i3 listed, BMW pure electric camp to add another fierce
At the launch of the domestic BMW X5, BMW's first pure electric medium-sized sports car, the new BMW i3, also showed its true face and was officially listed, priced at 349,900 yuan.
It is reported that the new BMW i3 not only fills the gap in the luxury pure electric mid-size sports sedan segment, but also sets a benchmark in the segment with up to twenty high-value standards. This fully highlights the BMW Group's adherence to the principle of "China first", the importance it attaches to the expectations of Chinese customers, and the rapid response to market changes to maintain the same frequency with China.
In addition, the new BMW i3 has been included in the Ministry of Industry and Information Technology of China's "Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax", which can enjoy full purchase tax exemption and local new energy vehicle related support policies nationwide.
The new BMW i3 uses the fifth generation of BMW eDrive technology and excitation synchronous motor, with a maximum output of 210 kW and a maximum torque of 400 Nm, which can accelerate the vehicle to 6.2 seconds per 100 km/h with a single motor drive. The new car is equipped with a high-nickel ternary lithium battery pack with a power of 70 kWh, and the cruising range under CLTC standards reaches 526 kilometers.
The new BMW i3 features innovative HRS hydraulic rebound damping technology in both front and rear suspensions, adaptive air suspension for the first time on the rear axle, and a 44mm lower center of gravity and wider front and rear tracks than the 3 Series. The new car is also the first model of BMW Brilliance to adopt the new BMW iDrive operating system 8.0, integrated floating curved screen.
In the past fiscal year 2021, the BMW Group's global sales of new energy vehicles increased by 70% to more than 320,000 units, which has also become one of the most important growth points for the BMW Group. In order to continue this momentum, the BMW Group will accelerate the expansion of its pure electric product lineup.
This year, BMW will present five pure electric products in the Chinese market: including the innovative BMW iX, the innovative BMW i4, the BMW iX3, the new BMW i3 and the innovative BMW i7.
With the rapid rollout of products, the BMW Group expects that sales of electric models will also grow rapidly: by the end of 2025, the BMW Group plans to deliver a total of 2 million pure electric vehicles.