In the domestic new energy market, Tesla is a very special existence. Although the wind rating is not very good, it has always been in the forefront of sales.
According to the latest data released by the Association of Automobile Manufacturers, Tesla sales in February are second only to BYD and SAIC-GM-Wuling. In the case of one of its hot models, the Model 3, what are the places that are willing to let consumers pay?
First of all, from the perspective of power, the Model 3 uses an embedded permanent magnet synchronous motor, which is smaller and lighter. The rear-wheel-drive version has a maximum power of 202 kW, a peak torque of 404N·m, and an official acceleration time of only 6.1 seconds per 100 km/h, which has already surpassed most models in its class. The high-performance all-wheel-drive version of the rear motor has a maximum power of 220kW, a peak torque of 440N·m, and an official acceleration time of only 3.3 seconds per 100 kilometers, which is comparable to supercar, which is very attractive to consumers who pursue sports and control.
For pure electric vehicles, the problems of mileage, slow charging, and unsound charging facilities have always been the main pain points of consumer concern. Tesla Model 3 rear-wheel drive version is equipped with a set of lithium iron phosphate batteries with an energy of 60 kWh, and a set of ternary lithium batteries with an energy of 78.4 kWh in the high-performance all-wheel drive version.
Tesla Model 3 rear-wheel drive version CLTC pure electric mileage of 556km, high-performance all-wheel drive version CLTC pure electric mileage of 675km. For urban commuting, once a week electricity can basically meet the travel needs. It is worth mentioning that Tesla has also maintained a good advantage in the battery management system, which can improve the battery charging speed and service life to a greater extent.
In terms of charging facilities, Tesla has built and opened more than 1100 superchargering stations and more than 8400 superchargering piles in the Chinese mainland, with more than 700 destination charging stations and more than 1800 destination charging piles, covering more than 360 cities and regions, which greatly improves the convenience of consumer charging and replenishment. Supercharger piles have also been introduced to take the charging speed of electric vehicles to new heights. Tesla V3 superchargers can support up to 250 kilowatts of peak charging power, charging 5 minutes can travel about 120 kilometers, compared to the V2 supercharge pile average charging time is 25% shorter. In this way, there are naturally consumers who are willing to pay.
Another important reason why tesla model 3 attracts consumers to buy is the novel design. Nowadays, young consumers have become the main force of consumption, they pursue mavericks, and they are more willing to try new things when buying cars.
The Tesla Model 3, which entered the Chinese car market in the early days, has a very simple design, which can indeed make people shine in many models. The design of the car is also novel enough, although it does not look luxurious enough, but the extremely simple design and the cancellation of the operation of the dashboard are not available to the average car company. At the same time, in the central control screen part that young people pay attention to, the information gathered is also very rich, and almost all the control of the whole vehicle is completed through the central control screen. In addition, Tesla Model 3 also has a high degree of autonomous driving technology, and has also achieved the same level of leadership in the field of intelligent driving assistance.
Write at the end:
It cannot be denied that as an early car company that entered the new energy, Tesla's cognition in the field of new energy is indeed at the forefront. However, in the past two years, many independent brands are also accelerating into the new energy track, and the competition in the future electric vehicle market will be more intense.