As a "new species", new energy models will inevitably have some immature places, but with the continuous rise in oil prices, consumers' enthusiasm for buying new energy models is also unprecedented, so it has caused some "amazing" data.
According to data from the State Administration for Market Regulation, in 2021, the mainland implemented a total of 232 car recalls, involving 8.736 million vehicles, an increase of 16.6% and 28.8% respectively, of which 830,000 new energy vehicles were recalled, accounting for 9.5% of the total recall. According to the data of China's new energy vehicle sales of 3.521 million units in 2021 (China Association of Automobile Manufacturers), the proportion of new energy vehicle recalls in 2021 will increase from 14:1 last year to 4:1 this year.
Tesla is the main contributor
As we all know, Tesla's quality is often complained about, and I have never seen anyone praising its quality and craftsmanship on the Internet. Despite this, Tesla is favored by consumers with its excellent intelligent assisted driving and vehicle mobility, selling 484,000 vehicles in 2021, accounting for 15% of the total domestic new energy sales.
Equally surprising is the number of recalls, in 2021 Tesla launched 6 recalls, involving a total of 543811 vehicles, more than domestic sales in 2021. Model 3, Model S, Model Y and other popular models are not spared, which has accounted for 7% of the total domestic new energy recalls in 2021. Therefore, Tesla is a very special existence in China, while frantically selling cars, while being complained about by rights protection, this treatment can also be blamed for its arrogance.
Fortunately, the new domestic car-making forces have already risen, and the delivery volume of each new car-making force has risen sharply to varying degrees. In the increasingly fierce new energy market, Tesla's "monopoly" situation will gradually break.
Traditional car companies also have "unreliable" cars
Among traditional car companies, Great Wall Motor announced in July 2021 that it recalled 16,216 Euler iQs with the risk of thermal runaway of power batteries; Mercedes-Benz's first tram EQC has been recalled three times in a row since last year, with the most recalled being 10,104 units, even exceeding the annual sales volume in the same period.
There are also many because of battery suppliers, BAIC BJEV EX360 and EU400 jointly recalled by it and Fu Neng Technology; Great Wall Euler mentioned Fu Neng Technology when explaining the reason for the car recall, but later Fu Neng Technology responded that BMS was not supplied by Fu Neng Technology.
Traditional car companies have the lack of funds and supply chains for new car-making forces, but in the new track of new energy, most of them are slightly behind because they cannot be opened, which may be the "elephant turning". Of course, because of the strong foundation, under the hard work, who can win in the end is not certain.
Are a large number of recalls good or bad?
Recall this operation has always been a double-edged sword, recall more means that their own technology is not good, but there is a problem and can not not recall. Of course, more recalls will not necessarily affect the brand reputation, just like Tesla mentioned above. There is also Mercedes-Benz, which recalls the most every year, which does not prevent it from becoming the top of luxury brands.
Responsibility is a vital quality of every enterprise, and it is also an important factor in maintaining the reputation of its own brand. In fact, most people are not opposed to recalls, and what is more opposed is that they are sold without enough reliability verification, which is no different.
But looking back, this is also the reason why the current society is too impetuous, the previous fuel vehicle research and development needs to go through 3-5 years, and now the era can launch a new car in 2 years, you can say that it is a modular boost, or perhaps a reduction in the reliability test. But this can not all blame the car companies, look at those update and iteration of slow brands, most of them have become marginal brands, which is also a dilemma for car companies.
Finally: from the direction of new car investment of various car companies, new energy will undoubtedly replace pure fuel models, perhaps there will be a large number of recalls, but more is the recall of old models, the technology of new energy in the past two years has made greater progress. Consumers should look at new energy with a calm and rational attitude, after all, even if the fuel models that have developed for nearly a hundred years have many recalls, they should catch the wind and catch the shadow, and simply look down when there is a negative. Car companies should also be cautious about the reliability verification of vehicles, actively recall problematic models, and improve corporate responsibility.