On March 25, the 8th China Electric Vehicle 100 Forum was held. At the meeting, The Company released the "China New Energy Vehicle Market Insight Report 2021" in conjunction with the 100-person Association and Julusuriculs, which comprehensive industry, platform and user research data to display the industry pattern and user demand changes of independent brands in China's new energy automobile market in multiple dimensions.
The report pointed out that the mainland new energy vehicle market shows the characteristics of electrification, diversification, polarization and high-line "new four modernizations". On the one hand, new brands and models continue to emerge, providing users with a variety of choices; on the other hand, the proportion of pure electric vehicle sales continues to expand, and the market share occupied by head brands is becoming more and more concentrated, with 20% of brand sales accounting for up to 85%.
When consumers buy new energy vehicles, five major factors such as battery life, appearance, safety, cost and charging are the most concerned by users. The report also shows that with the penetration of short videos and automotive vertical media, online has become the main channel for users to understand new energy vehicle brands.
The rapid development of new energy vehicles has become a consensus
In the past 2021, new energy vehicles have become the most mainstream topic in the automotive market. With the abundance of products, the improvement of supporting facilities and the improvement of user acceptance, the sales of new energy vehicles in 2021 increased by 159% year-on-year. The continuous improvement of sales has made the penetration rate of new energy models increase very quickly, according to the China Electric Vehicle Hundred People Association, by 2030, the penetration rate of new energy vehicles will reach 50%.
From the perspective of energy type, the sales volume of pure electric vehicles in 2021 will account for 84% of the overall new energy vehicle market, and it will continue to expand. At the same time, a rich variety of model levels provide consumers with a variety of choices, in 2016, there were only 7 levels of new energy models on sale in the mainland, and now there are 14 types of model levels full coverage, and each level has a variety of models to choose from.
New energy vehicles have rapidly entered the "two-eight law" period
From the perspective of different brands, the market sales volume is significantly polarized. The polarization speed of new energy vehicles far exceeds that of fuel vehicles, fuel vehicles after years of development, after a number of brands blooming, today's brands are getting fewer and fewer, but there are still multiple car brands in the market "competition".
The development of new energy vehicles in just a few years has presented a situation of obvious "the strong are stronger, and the weak are not seen". This is related to the small number of new energy auto parts but high prices, and enterprises with production scale advantages have more advantages in price. At the same time, the brand appeal of large car companies is also more obvious, and consumers are more willing to choose models with large brand influence and price advantages.
In 2021, BYD and Wuling Hongguang occupied the top two in the sales list of independent brand new energy vehicles, accounting for a total of 32% of the overall sales volume. Among all the new energy brands sold, 20% of the head brands accounted for 85% of the sales, in line with the "law of two and eight".
Xiaoxiang Morning News reporter Hu Xiong