After seeing that URUS and DBX have made great contributions to the owner, Ferrari, which has been sticking to the "bottom line", finally can't sit still. After a three-year wait, Ferrari China officials recently announced that the first FUV model, the Purerangue, will start mass production this year and is expected to be delivered to users in 2023.
What do you think of Ferrari's renegade on the statement that it will never join the SUV market? Jianghu Jun first talked about his own opinions for everyone.
FUV is not a SUV
Remember that in 2015, when the former CEO of Ferrari was in office, he declared that he could never lose his soul and build an SUV for the sake of the benefit of the small, and the Prancing Horse only focused on the sports car field. But is this really the case?
As early as 2018, Ferrari announced its new plans for crossovers, and the official definition of this new car is not SUV, but FUV, "F" is the initial of Ferrari, and the full name means "Ferrari multi-purpose car".
Within three years, Ferrari had not launched any crossover models until the release of the Purerangue, which should be the first officially declared "FUV" model. The car name means "purebred" in Italian, and perhaps it is also a side response to Ferrari fans, who still build pure Ferrari models.
Since Ferrari's mouth "still insists on its own purity", let's first visually see which platform Purosangue may use, and then judge.
Or add hybrids
While many fans are reluctant to accept this reality, high R&D costs are a situation that every sports car brand must face, just as Porsche's profits for the rest of the models are only to fund the R&D of the 911.
Ferrari, a sports car brand that "holds the last moment", is unlikely to make too many concessions, so Jianghujun believes that Purosangue will not directly apply the platform of Maserati Levante in the group.
The Purerangue is expected to share the same platform as ferrari Roma, and Ferrari said that it will reach electrification in the future, so Ferrari may use V8 and V12 plug-in hybrid systems for the Puresangue, and there are even rumors that the first pure electric model is this model.
Benchmark URUS
The "cow and horse dispute" is well known, and the feud between Ferrari and Lamborghini is also one of the stories that fans like to hear. The advent of this Purengue is undoubtedly aimed at URUS.
Referring to the starting price of URUS (2.9411 million), this Purengue is also expected to sell for around 3 million, which may be slightly higher.
Last year, Lamborghini's global deliveries reached 8,405 units, of which Urus accounted for 5,021 units. Not only that, but Aston Martin will sell 6,178 units worldwide in 2021, and its DBX SUV model will be delivered more than 3,000 units. After all, the sports car brand has already tasted the sweetness on the SUV model, and it is difficult for anyone to believe it.
But then again, according to Ferrari's consistent "stubborn" personality, since it failed to keep its promises, is stronger performance not the best proof of itself? Just like the Porsche Cayenne of that year, although the criticism is continuous, it still cannot escape the "law of true fragrance". After all, which one is not affordable.