The neighbor of Jianghujun has recently renovated the garage, because the space of the old garage is a little small for the neighbor's new car, and parking is very inconvenient... How? The Chinese people's admiration for large cars has reached the point of spending a lot of money to rebuild the garage?
yes! Most Chinese consumers generally suffer from "lack of space phobia", from the size of the house to the screen of the mobile phone, taking "big" as the beauty seems to be the common hobby of our nation! "Electing the big one" is the principle of not moving.
BMW is one of the first brands to discover this law, and the 3 series, 5 series and X1 after localization improvement and chinese characteristic wheelbase lengthening have received a warm market response. Nowadays, the domestic BMW X5 with extended wheelbase has finally ushered in the listing, and the following is a sneak peek with the jianghu jun!
Pay close attention to the pain points of Chinese users, and the domestic X5 is larger and more luxurious
You have waited for a long time, on the evening of March 31, the domestic BMW X5 was finally officially listed under the eyes of the expectations, and the guiding price range was 605,000 to 775,000 yuan.
Referring to the previous price range of 69.99-83.99 million yuan for the imported BMW X5, the new domestic X5 has lengthened the wheelbase by 130mm while reducing the price.
It can be seen that the new domestic BMW X5 does not want to make a clear distinction from the imported version in terms of design. And BMW seems to have already seen through your careful thinking, anyway, you have to buckle the Chinese characters at the back of the car, of course, the more like the import, the better!
In layman's terms, it is actually difficult to distinguish the difference between domestic X5 and imported X5 from the appearance, and the aura of "Big BMW" strengthens the riding space at the same time, and the care of "face" is also very thoughtful. Who can say no to an X5 that looks like an X7?
The enjoyment of space beyond the level is very attractive for Chinese consumers who pursue "big". Size is still a cure for the domestic BMW X5 to cure the "lack of space phobia" of the Chinese people. The length, width and height of the domestic X5 are 5060/2004/1779mm, and the wheelbase is extended to 3105mm, matching the BMW X7.
In addition, the domestic BMW X5 is also equipped with intelligent laser headlights with dynamic beams, and the X-shaped blue decoration inside the light group has a strong recognition.
The domestic BMW X5 launched a total of four models equipped with two sets of powertrains, 2.0T and 3.0T. Among them, the 2.0T version has a maximum horsepower of 245 hp, a peak torque of 400 Nm, and an acceleration time of 7.3 seconds from zero to 100 kilometers; the maximum horsepower of the 3.0T inline six-cylinder engine version is 333 hp, the peak torque is 450 Nm, and the acceleration time of zero to 100 km/h is 6.0 seconds. Both powertrains are matched with the familiar ZF 8AT transmission and the xDrive time-time all-wheel drive system.
Stimulate Chinese users to cool down, domestic X5 only increase the amount of no price increase
For goods, the most attractive promotional slogan must be "increase the amount without price increase". The configuration only increases, the excellent quality of the domestic X5 just confirms BMW's emphasis on the Chinese market, "special supply" here should be a positive word, who said that domestic must be inferior to import?
For the adjustment of the interior part, BMW has studied the preferences of Chinese consumers very thoroughly. Think peach wood is too old, golden is too earthy? The domestic X5 has added high-gloss chrome buttons at the steering wheel and door, and the crystal stall puts a three-piece set of "Buling Buling"; like the nightclub atmosphere? The domestic X5 is equipped with immersive light-sensitive atmosphere lights, and the original serious BMW has suddenly become "enchanting"; like to use large-screen mobile phones? The wide wireless charging pad is set up in the most conspicuous place in the central control area.
Love a big space? The domestic X5 spares no effort to show its understanding of "big", and the extended 130mm is all used in the wheelbase, and the wheelbase also directly serves the rear space. Prefer sofa seats? The diamond-stitched seats in black and red are thicker and softer, while the rear seat back angle is increased to 31°, which is a configuration exclusively for the Chinese market.
Many signs are enough to see BMW's "eccentricity" to the Chinese market, comfortable seats are of course loved by people, foreigners can not look at it?
Mystery Egg: The new BMW i3 debuts
At the launch of the domestic BMW X5, there is also a mysterious model unveiled, that is, the new BMW i3 pure electric sedan tailored for the Chinese market, and the new BMW i3 eDrive35L guidance price is 349,900 yuan.
The new BMW i3 combines the sports genes of the 3 Series with the innovative spirit of the i brand, and the center of gravity of the new BMW i3 is 44 mm lower than that of the 3 Series, and the front and rear wheels are wider and the shape is more dynamic. The body dimensions are 4872 mm long x width x height, respectively, and the wheelbase is 2966 mm.
In the interior section, the new i3 features the i-series' iconic one-piece floating curved screen and is powered by the latest iDrive 8.0 operating system.
In view of the characteristics of the pure electric model, the new BMW i3 has been exclusively tuned to the chassis, the front and rear suspensions are equipped with innovative HRS hydraulic rebound shock absorption technology, and the rear axle is equipped with adaptive air suspension for the first time, making the driving more smooth and comfortable. In order to make up for the regrets of the 3 Series, the i3 particularly emphasized that the rear chassis of the vehicle is also equipped with a rear anti-roll bar, and the engine compartment is equipped with a front suspension top lever, which further improves the rigidity of the new car's body.
In terms of three-electric system, the BMW i3 eDrive35L uses the fifth generation BMW eDrive technology and excitation synchronous motor, with a maximum power of 210 kW, a peak torque of 400 Nm, and an acceleration time of 6.2 seconds from zero to 100 km/h. Equipped with a high-nickel ternary lithium battery pack with a capacity of 70 kWh, clTC has a comprehensive endurance of 526 km.
BMW official data pointed out that the maximum charging power of the i3 in DC and AC mode is 95 kilowatts and 11 kilowatts, the power in the fast charging mode is 10%-80% takes 35 minutes, and charging 10 minutes can increase the endurance of 97 kilometers.
The domestic X5 released this time and the i3 for the Chinese market reflect BMW's "China first" principle of fully valuing customer needs. As a Chinese consumer, perhaps you should let go of your obsession with imported products as soon as possible and re-understand BMW from the domestic X5!