Before we begin, let's make a digression.
A few days ago, The British Prince William and his wife paid a state visit to the Atlantic island country of the Bahamas. The Chinese element in the news photo allowed this news that had nothing to do with us to spread widely on the Chinese Network.
The official reception car in the Bahamas is a BYD Tang EV, and at the same time, a BYD Han EV appears in the ceremonial team, and they hang a crown logo at the front and rear of the car, clarifying the identity of the royal car.
Although BYD's imprint has been found in the world, and the Chinese LOGO of Han and Tang is clear at a glance, some of us are still far from recognizing BYD's brand.
With the rise of great powers, cultural self-confidence is an extremely important component, and manufactured goods are also extremely important components, and BYD is an example.
On March 25-27, the China Electric Vehicle 100 Forum (2022) was opened in Beijing as a "cloud forum".
BYD CEO Wang Chuanfu made a cloud report with the theme of "thinking of danger in times of peace, pragmatic and enterprising, and promoting the marketization of new energy vehicles to be stable and far-reaching".
China Electric Vehicle 100 Is known as the "Third-Party Think Tank" in the field of electric vehicles. It is reasonable to say that the content of forum speeches at this level is also far from the melon-eating masses and ordinary users.
However, after we read Wang Chuanfu's speech, we found that we were so close to ourselves...
A clear card
In his report, Wang Chuanfu defined BYD's current situation as "Ju'an".
Where is it?
On the one hand, it is the trend of the times that ann in new energy.
The penetration rate of new energy vehicles in the mainland rose from 6% in January last year to 22% in December. It is expected that the penetration rate of new energy vehicles in the mainland will reach 35% by the end of this year.
On the one hand, Ann broke out in the market.
Last year, BYD sold 740,000 vehicles, an increase of 220% year-on-year, and new energy vehicles ranked first in China for nine consecutive years.
In January this year, BYD won the first place in the world's single-month sales of new energy vehicles; in February, in the monthly list of domestic passenger cars, BYD ranked among the top two in the country for the first time, achieving a good start!
To ask BYD on what basis to win? The answer is almost universally known.
With disruptive technologies such as blade batteries, DM-i super hybrids, and e-platform 3.0, BYD has achieved a double harvest of pure electric and plug-in hybrids.
It is such a deck of cards, because BYD adheres to the only principle of playing cards, which has produced a different effect. This card-playing principle is BYD's winning logic - if you don't believe it, I'll prove it to you.
Questioning the safety of blade batteries, I will show you through the most stringent test experiments. Questioning whether the car brand is not high-end, I will create a 500,000-level product.
Questioning the weakness of brand building, I set up a di fan club internally and adhered to the high-end export externally. Questioning the advanced nature of new energy vehicle manufacturing technology, I will export three electric technology to Toyota...
BYD's technical brand is consistent, and it is difficult to lose!
A dream
If you live in peace, you must think of danger.
Reducing its dependence on oil is more urgent than any other country.
Wang Chuanfu has a well-known thesis of "three 70%" - 70% of the mainland's oil depends on imports, 70% of the imported oil passes through the Strait of Malacca, and 70% of the oil is used in the automotive industry.
Three 70 percent, including geopolitics, energy security, and the automotive industry.
As Facebook founder Zuckerberg said: I think the best company is not because the founder wants to set up a company, but because the founder wants to change the world.
In 2003, Wang Chuanfu decided to build a car.
Wang Chuanfu, who came from a battery, did not take the traditional fuel vehicle as his ultimate goal at the beginning, but on the contrary, subverting the traditional fuel vehicle became more and more like Wang Chuanfu's ultimate goal.
At that time, he believed that there were many reasons why China's automobile industry was backward, and there was little hope that independent traditional cars would surpass foreign brands, and new energy was an opportunity, and the possibility was at least 10 times higher than that of traditional cars.
Therefore, in BYD's culture since then, "subversion" is a high-frequency word. Wang Chuanfu's original intention to build a car blossomed freely in the next two decades.
DM-i has become BYD's high-performance weapon in this subversive war.
DM-i super hybrid technology is one of the most advanced plug-in hybrid technologies in the world, and it is also one of the hybrid technologies that currently achieve the ultimate reliability and cost control.
This is enough, more reliable technology, is conducive to the maximum scope of promotion, is worthy of the original intention of subversion.
Assuming that all of China's traditional fuel vehicles are as fuel-efficient as DM-i models, or are all powered by electricity like HanEV, will our energy security status quo usher in a huge improvement?
It's a beautiful vision, and it's exciting to think about.
A long-cherished wish
The strong engineer culture and the disposition to say less and do more make BYD's appeal to the healthy development of the industry particularly strong.
For example, Wang Chuanfu's report proposes that the supply and demand of points are seriously imbalanced, the price fluctuates sharply, which is not conducive to the development of the industry, and it is recommended to set up a point pool to adjust the balance between supply and demand, enhance the predictability of the point price, and ensure the effective operation of the double point policy.
In fact, Wang Chuanfu's "integral pool" suggestion has an obvious role in promoting the healthy development of the market.
Because there is a point pool, no matter what brand of MINI EV is no longer rushing to the market, not for product protection, only to earn points production behavior is certainly not the final choice of the market.
Because there is a pool of points, it can not only effectively avoid the imbalance of the price of points in large and small years, but also play a hedging role in the rise in raw material prices this year.
These are really closely related to consumers, but in Wang Chuanfu's view, the industry's most solid health foundation is still safety.
——Adhere to lithium iron phosphate as the right development path!
At the China Electric Vehicle 100 Forum, Wang Chuanfu once again emphasized BYD's adherence to the main route of lithium iron phosphate.
I still remember that at the 2020 BYD "Pure Electric Full Series Sabre An Tianxia" press conference, Wang Chuanfu once said: Safety is the biggest luxury of electric vehicles.
That is, around 2020, from time to time there will be incidents of spontaneous combustion of electric vehicles, and safety is the greatest luxury, which has become the consensus of many new energy vehicle owners.
BYD relies on blade batteries to achieve an energy density comparable to that of a ternary battery in the lithium iron phosphate package, pulling the safer lithium iron phosphate back to the core track in one fell swoop.
In the process of moving from product safety to industry production safety, the significance of lithium iron phosphate is more obvious.
It is impossible for China to be necked by oil trucks in the era of fuel vehicles to be necked by metal cobalt and metal nickel in the era of electric vehicles.
Lithium iron phosphate does not contain rare metals and is more suitable for the tolerance of social resources.
Persistence and perseverance in lithium iron phosphate is the long-cherished wish in Wang Chuanfu's heart.
Write at the end
Also around 2000, Wang Chuanfu started by acquiring Qin Chuan, who was not rich in technical nutrients; Musk bought a complete general assembly plant and quickly gathered various automotive and software talents from Silicon Valley.
Although the two people have different starting points and different industrial bases in the two countries, they all choose to serve the country with industry without exception, and both have a dream of changing the world with clean energy.
Well, the world is going to give back to those who try to change it, maybe late, but never absent.