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Become a British royal car, win 80% of the US electric bus market, BYD is still "soil"?

Become a British royal car, win 80% of the US electric bus market, BYD is still "soil"?

The British royal family attracts global attention every trip, but this time, a car company from China has become the protagonist.

Some time ago, the British Prince William and his wife were invited to the Bahamas to participate in the event, after arriving at the airport, the local royal courtesy car that greeted Prince William and his wife was actually the Tang EV of the Chinese car brand BYD. As the earliest Chinese electric vehicle brand to enter the overseas market, BYD's passenger cars and commercial vehicles have been exported to more than 20 countries and nearly 200 cities in the united kingdom, Italy, Portugal, the United States and other countries around the world. Especially in the United States, BYD's pure electric buses have won 80% of the local share.

Why is ITD, which is "earthy" and "ugly" in the eyes of many Chinese people, have such a row of noodles in overseas markets, and even become a royal car?

First, the "hardcore" car brand going out from China

Although Britain was the first capitalist country in the world, it is also one of the few countries that still retains the royal system. Moreover, the life of the British royal family is extremely luxurious, which can be seen from every royal trip. From the Bentley, which costs £10 million on a bicycle, to the gold carriage with gold all over it, every trip of the British royal family can attract the attention of luxury car lovers around the world.

Become a British royal car, win 80% of the US electric bus market, BYD is still "soil"?

At the end of March this year, British royals Prince William and Princess Kate arrived in the Bahamas by special plane to participate in the event, and after getting off the bus, they were not greeted by traditional luxury car brands, but by the Tang EV of Bydard, the "first brother" of Chinese car companies. This Tang EV is full of ink black color, the wheel hub is also modified into a black samurai style, after picking up Prince William and his wife, the Tang EV drives in the welcome team, and the aura is not inferior to other luxury car brands.

Become a British royal car, win 80% of the US electric bus market, BYD is still "soil"?

In fact, whether it is Buffett holding a stake of $230 million in 2008 or becoming the world's third-largest car manufacturer, BYD has long taken root in the global market.

Since 2003, BYD's 300 fuel vehicles have stepped out of the country for the first time, and have opened the door to the Middle East, Africa and other countries in turn. In 2012, Sudan ordered not only 50 SUV passenger cars, but also added 10,000 more. This order not only helped BYD completely open up the African market, but also refreshed the record of a single order for domestic independent car brands in the African market.

However, similar to Huawei's expansion into overseas markets, when BYD entered the European and American markets, the base camp of traditional automobile giants, it was surrounded and blocked by forces from all sides.

Second, "grab the beach" European and American automobile sales market

The automobile originated in Germany, developed in Europe, and was "turned into gold" by the Ford family in the United States through assembly line technology, and has become a pillar industry for many economies around the world today.

Become a British royal car, win 80% of the US electric bus market, BYD is still "soil"?

In contrast, the mainland automobile industry started late and the level of industrialization was weak, until 1983, when SAIC Motor introduced China's first modern automobile production line from Volkswagen in Germany. Therefore, in the eyes of many Europeans and Americans, Chinese cars are a complex of backward performance, low price, imitation and plagiarism.

In 2013, after BYD won the bid for 10 electric buses from the Long Beach Transportation Agency, it caused an uproar in the North American market. The Los Angeles Labor Department even raided BYD's offices in Los Angeles and its electric bus factory in Lancaster, Southern California, on trumped-up charges.

However, after nearly 4 months of "nitpicking", BYD's pure electric bus K9 became the world's first 12-meter pure electric bus to pass the Altoona test, which also means that the Americans who were once hostile to BYD have officially accepted the auto giant from China.

Become a British royal car, win 80% of the US electric bus market, BYD is still "soil"?

After obtaining the access permit for the US market, BYD not only regained the order for 10 electric buses of the Long Beach Transportation Department, but also obtained 50 additional orders, setting a record for the largest pure electric bus order purchase in the United States at that time.

In 2015, BYD's pure electric buses landed in developed countries such as Japan and the United Kingdom. At present, BYD has 30 production bases in overseas countries such as the United States, Brazil, and Japan. BYD employs a total of 220,000 people worldwide, including more than 20,000 technicians. BYD's power battery production capacity reaches 16GWh/year, which can meet the demand of about 50,000 12-meter electric buses, ranking first in the world.

From the first sales volume to the royal car, BYD, which has been established for less than 30 years, what is the secret of success?

Third, Wang Chuanfu, who likes to practice "internal skills"

BYD uses its own success to explain a truth: 30 years of focusing on one thing, it is difficult to fail.

BYD was founded in 1995 by Wang Chuanfu, a battery engineer. At the beginning of the establishment of BYD, Wang Chuanfu established the entrepreneurial concept of "taking technology as the spear". Since then, BYD has started from the mobile phone nickel-cadmium battery industry, and then during the Asian financial crisis in 1997, it defeated Japan's Sanyo and Sony, and successfully won orders from giants such as Philips, Panasonic, Motorola, Nokia, etc., thus monopolizing the entire nickel-cadmium battery market. In 2003, after BYD successfully acquired Qinchuan Automobile and entered the automobile market, BYD began to develop power batteries suitable for automobiles.

Become a British royal car, win 80% of the US electric bus market, BYD is still "soil"?

As we all know, the most important thing about new energy vehicles is the battery, motor, and electronic control "three electric system", and from the cost point of view, the battery is the most expensive in a single component. According to relevant statistics, the cost of pure electric vehicle battery packs accounts for up to 10% to 40% of the price of the whole vehicle.

In 2020, BYD launched a blade battery that shocked the industry, the blade battery is 118mm high, 13.5mm thick, 600mm to 2500mm long, and the aluminum shell is wrapped, which looks long and narrow, like a blade.

Of course, the blade battery is not just a "flower shelf", from the safety test, the blade battery with lithium iron phosphate as the material has passed the industry's most stringent "needle piercing penetration test", and at the same time, through the structural innovation of the blade battery, the volume utilization rate has increased by more than 50%, and the mileage has reached the same level of high-energy ternary lithium batteries.

IV. Conclusion

As of the end of last year, BYD has successfully delivered the 1,000th Tang EV equipped with blade batteries in Norway, which is BYD's first new energy passenger car to go to sea in Norway, and it is this Tang EV that has become the special welcome car of the British royal family.

Become a British royal car, win 80% of the US electric bus market, BYD is still "soil"?

With the gradual improvement of BYD's sales, market share and brand influence in the global market, on the track of new energy vehicles, BYD is gradually realizing the hongyuan promised by its founder Wang Chuanfu that year: BYD will become the world's first in 2025.

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