Chinese electric vehicle companies gathered to "go to sea" The first stop was invariably chosen here

Author: Less words

At a time when Chinese electric vehicle companies are piling up to go to sea, do you know which country their first stop is?

On February 17, 2022, Dongfeng Lantu announced that it would go abroad and enter the European market, and the first stop was this country.

According to the official plan, in June 2022, Landu FREE will officially debut in this country, and the first Landu overseas flagship store is located in the capital of the country. In the fourth quarter of 2022, Lando FREE will be able to deliver to users in the country.

Of course, Dongfeng Lantu is not the only Chinese automaker with the country as the first stop in Europe.

Chinese new energy vehicle companies flock to the country

In October 2021, hongqi, an independent domestic brand, announced that its second pure electric SUV, the Hongqi E-HS9, has entered the country and will be on sale locally by December. According to Hongqi's official data, hongqi received more than 650 orders in the country shortly after its launch.

As China's largest listed automobile group, SAIC Motor has an earlier layout in Europe.

In 2020, SAIC motor group launched a pure electric MPV IN THE country SAIC Maxus EUNIQ 5, and in January-May 2021, its sales volume won the first place in the country's new energy MPV market. In addition, in September 2019, SAIC MG ZS pure electric SUV was listed in this country, and 500 new cars were exported to Europe on ro-ro ships at Shanghai Haitong Terminal, which was not only the first batch export of China's own brand passenger cars to the European continent, but also set a record for the number of single shipments of China's new energy vehicles.

Conquering a family counts as luck, however, if all the new car-making forces are conquered, then almost everyone thinks that this is strength.

It is also true that almost all new car-making forces are favored by the country's new energy vehicle market, and the first time Manufacturers such as Weilai, Xiaopeng, Aiways, BYD and other manufacturers go to sea, the destination is selected in this country.

In 2020, Xiaopeng Motors tested the national market, selling the NEDC G3i model with a range of 520 kilometers, and exported 100 G3i to the country in September of the same year. Unexpectedly, Xiaopeng's first step in internationalization has been widely recognized by users in the country. On February 4, 2021, the second batch of 209 ultra-long-endurance smart SUV Xiaopeng G3 exported to the country set sail through Guangzhou Xinsha Port and expedition to Europe. After opening the market, in July 2021, the first batch of Xiaopeng P7 was officially exported and arrived in the country again. On February 11, 2022, Xiaopeng Motors' first directly operated experience store in Europe was officially opened in the capital of this country.

Compared with other brands, NIO's layout in this country is more meaningful. In May 2021, NIO released its NIO strategy, indicating that it wants to enter the country's market. In July 2021, NIO officially announced that the first batch of NIO ES8 delivered in the country was officially shipped at Shanghai Waigaoqiao Port, and opened for ordering and delivery in the country in September 2021. On September 30, 2021, NIO ES8 was listed in this country and opened user delivery, and at the same time, another official website operation center of NIO Center was officially opened the next day (October 1), which is also its first overseas NIO center.

According to the plan, NIO will build 20 second-generation substations in this country by the end of 2022, covering its top 5 cities and major highways.

In addition, in March 2020, AIWAYS Auto plans to sell the AIWAYS U5 in the European market, including this country.

The same is true of BYD.

In May 2021, BYD announced that it will make this country the first stop to enter the European passenger car market and plans to deliver 1,500 Tang EVs within this year. In August 2021, BYD Tang EVs were listed in the country, and as of September, BYD has shipped a total of 1,100 Tang EVs to this country.

Why is that?

It turns out that the country's residents' car concept and management policies feel that they are highly compatible with new energy vehicles.

For example, the country has long issued a "no-fire" ordinance that specifies that it will stop selling gasoline and diesel vehicles by 2025.

Secondly, the country has also launched a number of policies to support the transformation of electrification very early, including exemption from 25% value-added tax, exemption from import tax, exemption from emission tax, exemption from tolls and ferry fees, free parking in public parking lots, and even exemption from road maintenance tax for cars. This also means that in terms of policy, new energy vehicles have more room for development in this country.

According to data released by the country's highway union, in 2021, the country's annual pure electric vehicle sales 113751, an increase of 48%, accounting for 64.5% of the market share, up from 54% in 2020. In addition, the country's auto industry representatives expect that by 2022, the total sales of new electric vehicles will account for up to 80%.

In addition, the country's charging pile coverage rate ranks first in the world, which greatly facilitates the travel of electric vehicles. By the end of 2020, the number of charging piles in the country is 18,500 (13,500 fast charging, 0.5 million slow charging), and there are 2-3 charging piles per 100 kilometers of main roads.

This country is Norway, with its love for environmental protection, it has successfully attracted China's new energy vehicle companies.

Public information shows that although Norway itself is an energy country, it still relies on its dedication to environmental protection to suppress the consumption of fuel vehicles to a certain extent, making it a bridgehead for the European new energy vehicle market. At the same time, in the current global automotive new energy trend, the development of China's electric vehicle manufacturers in the field of electric vehicles is also in line with the country's environmental protection concepts, so that Chinese electric vehicles began to flock to Norway.

The competition in the new energy vehicle market is cruel

Although the market is good and the user acceptance is very high, "today is very good, tomorrow is very beautiful, more people are on the road tomorrow".

However, the Norwegian new energy market competition is equally cruel.

Both China's new energy vehicle companies and other countries such as EU member states can participate.

For example, as a member of the European Union, Norway can accept a large number of automotive products from Europe, Germany, France, britain, Italy and other countries of the car industry has matured, therefore, the above countries of the car brand is fully capable of the European country's car market round, and Europe has a more favorable location factor than Chinese car companies.

In addition, Norway's market and population are not large, even if the national acceptance is high, but after all, the population is limited, so the competition is extremely cruel.

Therefore, it is still difficult for Chinese manufacturers to get ahead in the Norwegian market.

So, why do Chinese companies still have to land in this country?

It turns out that China's new energy vehicles are not using the country as an important market, but as a springboard to enter Europe.

According to data from the General Administration of Customs, in 2021, the export of new energy vehicles increased by 304.6% year-on-year. Among them, new energy passenger vehicles exported 300,000 units, an increase of 329.5% year-on-year; new energy commercial vehicles exported 10,000 units, an increase of 59.6%. The European market has become a major incremental market, mainly concentrated in Developed Countries such as Belgium, the United Kingdom, Germany, France, and Norway, reflecting the international competitive advantage of China's new energy vehicles.

In the tide of China's new energy vehicle exports to Europe, Norway is often chosen as the first stop.

Therefore, Norway is only a test place for Chinese new energy vehicle companies in the European market, and if they want to truly form an international influence, it is by no means necessary to win the Norwegian market. And exports are only part of the strategy of going to sea, and the real formation of influence will wait until China's new energy vehicle manufacturers can fully integrate and utilize global resources and face the global market like international auto giants.

However, China's new energy vehicle industry is developing rapidly, and to a certain extent, its product strength is better than that of foreign counterparts, and,

In terms of price, China's new energy vehicles have more advantages than Tesla. Therefore, the European development of China's new energy vehicles is expected.

(This article is for reference only and does not constitute investment advice, and you do so at your own risk)