IT House March 28 news, Nikkei Shimbun quoted sources as saying that due to the uncertainty of the conflict in Ukraine and the imminent inflation, consumer electronics demand has declined, so Apple will cut the production of iPhones and AirPods, planning to cut the production of iPhone SE next quarter by 20% compared with the original plan.
In fact, since the epidemic, the sales of iPhone SE have been sluggish, and 7 of the 10 most popular models given by Omdia last year are iPhones but no iPhone SE. The iPhone 12, iPhone 13 and iPhone 11, which occupied 2nd to 4th places, sold 41.7 million units, 34.9 million units and 33.6 million units, respectively. These iPhones are regular models in their series and are priced lower than their Pro and Pro Max counterparts.
In this case, the first product of the iPhone to face production cuts must be the iPhone SE, especially the latest iPhone SE 3 is equipped with A15 bionic chips, Apple can use these chips for more profitable products.
Apple released the 2022 iPhone SE 5G phone on March 9. The machine is equipped with A15 bionic chip, supports 5G, and starts from 3499 yuan.
In terms of appearance, the iPhone SE 3 continues the design of the iPhone SE 2, using aviation-grade aluminum metal with glass material, supporting IP67 waterproof and Touch ID, with a 4.7-inch screen, with midnight color, starlight color and red three colors to choose from.
In terms of configuration, the A15 Bionic chip is equipped with a 6-core CPU, consisting of 2 high-performance cores and 4 energy-efficient cores. At the same time, the 16-core neural network engine can perform 15.8 trillion operations per second, which can speed up the machine learning operation speed of third-party applications.
In addition, the iPhone SE 3 is equipped with a 12-megapixel /1.8 aperture wide-angle camera that supports computational photography functions such as smart HDR 4, photography style, deep integration, portrait mode, and more. IT House understands that the iPhone SE 3 also supports wireless charging with a Qi-certified charger.