Dongfeng Honda enjoys the domain, neither the soul of Honda, nor the cost performance.
Author: Lu Weijia
Some people say that Honda is the top student in the car-making industry, and the entire Honda family does not have a "bad" car, you can buy it with your eyes closed. Such as 100,000 Fit, 150,000 Civic, 200,000 Accord and 250,000 Guandao, they are the best in the same class, when you have a budget of 100,000-300,000 do not know what car to buy, choose the above few is not wrong.
But there are exceptions to everything, although Honda can buy vegetables and participate in F1, but I do not agree with this "blind obedience" view, honda family is not all models of the same level of excellence, for example, sandwiched between the Fit and Civic, it is obviously not a "good car" as understood by honda fans.
First, let's review the model background of Xiangyu, which is an entry-level sedan built by Dongfeng Honda for the Chinese market. Its purpose was simple, one is to fill the gap in the delisting of Gerui, and the other is to compete with Toyota and Nissan for the share of the A-segment car market.
Because its own Civic has been promoted to an A+ class sedan, the market position is half a level higher than that of Corolla and Xuanyi, if Dongfeng Honda launches the successor model of Gerui, it means that the share of the Dongfeng Honda A-class car market will be ceded to two friends.
In addition, it is worth mentioning that although the positioning of Xiangyu and Gerui is highly close, the background of the birth of the two is actually completely different, Xiangyu is specially for the Chinese market, and Gerui's blueprint model (City) is specially for the Southeast Asian market, and the model characteristics are not highly suitable for the preferences of the Chinese market.
This is also the main reason why the product of the third world, Gorui, cannot continue to develop in the Chinese market.
But the sadder story than sadness is that The Horizon is a special car that has neither the soul of Honda nor the cost performance.
On March 26, the 2022 Dongfeng Honda Enjoy Domain was officially launched, and the new car continued to provide pure fuel and hybrid powertrains, of which the fuel version was equipped with a 1.0T three-cylinder engine, with a maximum output of 122 horsepower, a peak torque of 173 Nm, and a price range of 10.98-13.98 million yuan
The hybrid version is a hybrid system consisting of a 1.5L engine and a 96kW electric motor, with a combined power of about 154 horsepower, and the specific price range is 139,800 to 169,900 yuan.
In other words, the Honda family's 1.5L/1.5T Earth Dream engine and the signature 2.0L i-MMD hybrid system are irrelevant to the Hemi domain, and the fuel-only version of the Hemi domain has even weaker power performance than the Fit.
Some of the features of the Premium Edition models
In terms of cost performance, for a joint venture A-class car, the starting price of 109,800 yuan may not be high, and even many joint venture A-class cars are even lower.
But when you open the configuration table, you will find that the real starting price of Dongfeng Honda Enjoy Domain is 119,800 yuan. As for the 109,800 yuan price of the enjoyable version of the model, even the most basic LED daytime running lights, the whole car 6 airbags, parking radar, reversing image, multi-function steering wheel, rear cup holder, central control screen, Bluetooth and in-car makeup mirrors are not, but as long as you have a little pursuit of configuration, I believe you can not accept such a "beggar in the beggar" configuration.
What is even more unacceptable is that if you want to have a reverse radar, cruise system, lane departure warning, leather steering wheel, LED daytime running lights, 8 speakers, headlights delayed off, automatic headlights and automatic air conditioning and other conventional configurations, then you need to increase the car purchase budget to 149,800 yuan, and the price level has reached the level of the mid-version Civic/type.
The same is true of the hybrid version, even if the starting price is increased to 139,800 yuan, but its functional configuration is almost the same as the corresponding fuel version of the model. The entry-level sharp hybrid model also does not have the function of rear cup holder, central control screen, Bluetooth and in-car makeup mirror.
That is to say, consumers add 30,000 more pieces to choose the hybrid version, but also just get the upgrade of the power system dimension, enjoy the domain as a 100% home positioning of the grocery shopping car, so low cost performance will be no one. Because of this, the monthly sales of Xiangyu since its listing in 2019 have not been able to exceed 7,000, and now it has fallen to 2-3,000 vehicles.
If the future terminal market does not give a discount of about 30,000 yuan, I think I will definitely not recommend it to friends around me.
Write at the end
I have to say that after the successful rise of independent brands, it is difficult for us to encounter such a pure "cutting leek" joint venture car. Neither the soul of Honda, nor the cost-effective Dongfeng Honda domain, it can be said that in addition to the huge space for riding, there is nothing to be said, such a special car does not have any sincerity to speak of, we must think twice, do not forget that our own brand also has a very good A-class car.
Of course, if you're really hungry to own a Honda, then I suggest you choose the 1.5T Civic/Style, which starts at just $10,000 more than The Horizon.
With an extra 10,000 yuan, you can not only upgrade the level of the model, but also have the soul of Honda, which is not much better than the enjoyment of nothing?
(Image from the Internet)
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Do you choose a domain or a Civic?
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