Lead
Introduction
The new Xiangyu is using its own unique way to join the A-class car war and defend the glory of Dongfeng Honda.
Author 丨 Yang Jing
Responsible editor 丨 Xu Jinkai
Editor 丨Zhu Jinbin
"Stay ahead.", there has never been a brand like Dongfeng Honda, such a profound interpretation of its products have always been ahead.
Enjoy Domain, Civic, Yingshipai, XR-V, CR-V, UR-V, Alexand... This familiar name not only supports Dongfeng Honda to reach a height of 7 million vehicles today, but also these models with Honda brand charm and Dongfeng Honda's consistent characteristics have also entered thousands of households in China.
From cars to SUVs to MPVs, Dongfeng Honda has built a solid fortress in products. But we know that the more volatile the market, the more important the "ballast stone" of the A-segment car market becomes.
In just over a decade, the domestic A-class car market has successively gone through the "Corolla Era", "Langyi Era" and "Xuanyi Era", and now, Xiangyu will be expected to open the wheel zhuang mode. This heavy responsibility not only falls on the enjoyment domain, but also on the enjoyment domain sharp hybrid.
Opportunities in the changing times
Before 2021, Japanese, German and other joint venture brands have built insurmountable technical barriers, and the "three major pieces", platform architecture, fuel-saving durability and other aspects are well known in the hearts of consumers. However, in retrospect, the market has always been complex. Technological leadership is no longer the only one, the boom of intelligent electrification is coming, and they have begun to pay attention to the sense of quality and leadership.
From "On the Origin of Species" to "A Brief History of Mankind", it spans 155 years, but how to evolve and the history of evolution is its constant theme. As Dongfeng Honda's effort to develop the compact family car market, Xiangyu combines dynamic appearance, wide space, rich configuration and excellent fuel economy, and has further improved the Dongfeng Honda sedan product line since its listing.
Helio is not a model with a long history, but it is a model with an extremely keen sense of smell in the Chinese consumer market. With the rejuvenation of the consumer group, a series of changes have also taken place in the way of consumption. Enjoyable consumption, quality consumption and all-round consumption have become the mainstream of the market, and every change in the area is timely.
From design to space, from intelligent technology to hybrid technology, in understanding the "first choice of family car", Xiangyu will fully interpret these sufficient and necessary conditions. On March 26, 2022, the new enjoy domain was fully upgraded, becoming an ideal choice for family cars under the wave of consumption upgrades with a large space that has crossed the level, the driving pleasure of the level, the comfort interior of the level, and the smart technology of the level.
At present, China's technical solutions and intelligent level have reached an unprecedented level. In particular, the emergence of new car companies has broken consumers' understanding of a car product. Cars are no longer just precision mechanical operations, but also more intelligent extensions of extended comfort and convenience.
There is no doubt that in the A-class car market, the A-class cars represented by the German and American systems are trapped in the mud of the new era. The product thinking of these models has been out of touch with the times, and those who are out of touch with the times will be abandoned by the times. Therefore, who can take the lead in insight into market trends and layout landing, who can get the new era of ferry tickets.
As Dongfeng Honda, which has a strong insight into the market since its inception, this time in the face of this change trend in the Chinese auto market, it is only to show its own strength and confidence. In the new enjoyment domain, Dongfeng Honda played the ace as a regular card. For example, the new Horizon body length of 16mm, the wheelbase reached 2730mm, based on the Honda MM concept, the interior space of the new Horizon far exceeds the same level.
Skipping the level is the biggest killer of the new Xiangyu Hunting A-class car. For the first time, the rear seats are equipped with aviation headrests as standard, dual USB interfaces as standard in the rear seats, new wireless charging functions for mobile phones, central armrests in the rear and integrated multi-functional table boards to explore a variety of models, and ultra-low fuel consumption brought by the third-generation i-MMD hybrid system, all of which are the thinking and actions of Dongfeng Honda to keep pace with the times.
The emergence of the new xiangyu represents the inevitable trend of the evolution of China's automotive market, that is, the technology sinks and remains ahead. With young consumers occupying the mainstream share of the market, the evolution of all aspects is a necessary condition for participating in market competition. New energy is in the way, intelligent leadership, the new enjoyment of the domain is using its own unique way, to join this big battle, to defend the glory.
When models such as the Civic and CR-V were killing each other in their respective fields, the Dongfeng Honda product matrix joined by the new Xiangyu once again launched an attack on the German American system, which was an important moment to re-establish Dongfeng Honda's market position and defend its leading position in the A-segment car market. This time, this force is unstoppable.
Stay ahead of the curve and reinvent the landscape
MM concept, Honda CONNECT 3.0 intelligent guidance interconnection, Honda SENSING safety super sense system, and even i-MMD hybrid system, Dongfeng Honda has never lived up to the label of "technical control" and has always carried the banner of endorsement for market technology leaders. The changes in the A-segment car market are inseparable from the new domain, and even more inseparable from the assistance of the new domain sharp hybrid.
Dongfeng Honda not only has advanced technology, but also pursues perfection in the performance of the engine, and the third-generation i-MMD hybrid system gives the new model the strongest vitality. The maximum torque of the drive motor is 267 Nm, the combined maximum power is 113 kW, and the combined fuel consumption of WLTC per 100 km is as low as 4.71 L. The powertrain is not only very powerful in terms of output, but also very good fuel economy.
In addition, the new Hybrid hybrid replaces the original HYBRID logo with the e:HEV logo, highlighting the identity of the electrified model. On the one hand, this continues Honda's leading concept of energy conservation and environmental protection, and also adapts to the current cutting-edge trend of China's consumer market.
According to the "China HEV &48V Energy-saving Passenger Car Monthly Sales Database" released by the Institute of High Industry Industry (GGII), the total sales of domestic HEV energy-saving passenger cars in 2021 will be about 586,000 units, an increase of 43% year-on-year. It can be seen that at the moment when many uncertainties are affected, HEV models are favored by more and more consumers.
At present, the supporting facilities of new energy vehicles in the mainland are not perfect, consumers will encounter many inconvenient places when using new energy vehicles, and the recent increase in oil prices has also made consumers daunted. The hybrid models of the Japanese brand, led by Honda Rui Hybrid, are undoubtedly the best solution for the current car with the perfect balance of power and fuel consumption.
HeV is Honda's best in the field of new energy vehicle technology, so toyota is no longer singing monologues in the HEV's compact sedan market. When The Hybrid of Xiangyu landed, it not only established dongfeng Honda's absolute confidence in the A-class car market, but also provided strong support for Xiangyu to have a place in the A-class car market.
It is undeniable that the young Heyu is the A-class sedan tailored by Dongfeng Honda for the Chinese market. The emergence of Xiangyurui Hybrid not only means that Dongfeng Honda has begun to penetrate from the high-end hybrid market to the A-class car market, breaking the technical barriers of hybrid technology, greatly reducing the entry threshold for consumers to purchase hybrid models, but also setting off a new storm in Honda's hybrid technology.
No matter how many car brands shuffle out, how many brands continue to marginalize, or the "dark horse" brand sales plummet, the phenomenon of the Chinese auto market has been staged in turn. All this shows that in the face of melee in the eventful autumn, it is necessary to use technology as the core to create a stable posture to meet round after round of challenges.
The price of 10.98-169,900 yuan is enough to make opponents feel anxious. The new model enjoys the domain with the determination of "increasing the amount without increasing the price", bringing the charm of intelligent and hybrid technology to consumers with an unparalleled product experience. Yes, the new Model Domain will single-handedly reshape the new pattern of A-Class cars.
| Yang Jing |
No sleep at noon
Afternoon crash