Seeing that the oil price has risen to the "9 yuan era", the just-needed consumers who have been persuaded by the high travel cost of fuel vehicles have just gone out of the door and are planning to go to the new energy vehicle next door, and there is also news that the price increase mode has been opened. I have to say that this session of consumers really did not catch up with the good times, especially those who hold the currency and wait and see, etc., can be described as a defeat, it is better to believe in the consumption concept of "buy early and enjoy early".
Although the current new energy vehicle field as a whole shows a steady and progressive development trend, in fact, the environment in which it is located is not very friendly. Subsidies decline, lack of core tide, raw material prices and other factors, has long been overwhelmed by new energy vehicle companies, at the beginning of this year made up their minds to rectify a wave of price increases, it is difficult to breathe, originally hoped to survive this round of severe cold. I did not think that the international situation would be turbulent again, and the haze could not be dissipated in the short term. As a last resort, new energy vehicle companies have once again opened a new round of price increases, hoping that consumers can help share the cost pressure and tide over the difficulties together.
Consumers who pay attention to the Tesla brand have really experienced the thrill of buying stocks and investing in them these days.
On March 10, Tesla officially announced that the price of some Models 3 and Model Y models was raised by 10,000 yuan; on March 15, Tesla's official price of some models of these two products rose by 14,000-20,000 yuan; on March 17, that is, less than 2 days after the last price increase, the basic price of the Model Y rear-wheel drive version was raised by 15,060 yuan to 316,900 yuan. So far, Tesla has successfully achieved the achievement of "three consecutive price increases in a week".
Tesla's slow-moving price increase of this small knife, although the people who have not gotten on the car are nervous, it is far less than the lisuo that comes in place at one time. But this does not seem to have much impact on Tesla's market performance, it is reported that Tesla's order volume in the North American market has surged, an increase of more than 100%, and the domestic market, although not counted, is estimated to be still a large "true fragrance" scene.
When Tesla opened the second round of price increases on March 15, BYD also directly followed.
For the official guidance price of its Dynasty Network and Ocean Network related new energy models have been adjusted, the products with a price increase of 3,000 yuan are mainly DM-i hybrid models, while the price increase of 6,000 yuan is a pure electric product with a slightly higher proportion of battery costs, in addition, it also said that customers who have signed a deposit before will not be affected by this price adjustment. Overall, ASD, as an independent brand, looks more "euphemistic" than Tesla in this round of price increases.
It is worth mentioning that BYD's price increase this time did not involve its flagship product Han series, perhaps worried about affecting its market performance, or it may be that the Han series has a higher risk of anti-cost fluctuations. As a rookie, Dolphin and Yuan PLUS have increased their prices by 6,000 yuan in the case of unstable foundations, which may lead to significant fluctuations in their sales in the short term.
Among the new domestic car-making forces, the first one who can't stop joining this round of price increases is Xiaopeng Motors.
Before there was news that Xiaopeng Automobile would raise the price of all models, an increase of 10,000-20,000 yuan. The news is still fermenting, Xiaopeng took the initiative to showdown, the main model Xiaopeng P7 price rose by 10,100-20,000 yuan; P5 models rose by 1.32-1.56 million yuan; G3i rose by 1.07-1.43 million yuan. Although it is affected by the continuous sharp rise in the price of upstream raw materials, I can't help myself, but this adjustment of the price of this significant increase will still cause a lot of controversy in the market.
After Xiaopeng Automobile entered this year, its market performance did not show its previous strength, and now it has ushered in a price increase in the whole series, which may have a big impact on its sales. As for Weilai and Ideal, if they don't follow up later, how much the price will rise, and we have to wait and see.
In addition to mid-to-high-end new energy models, micro-electric models that were absent in the previous round also joined the price increase.
Wuling's Lili gan will be the new Hongguang MINIEV on the market this time, the price is 2,000 yuan more expensive than before. Chery New Energy's Small Ant and QQ Ice Cream will directly raise the price by 3,000 yuan to 4,100 yuan. Although compared with the price increase of other products that often exceed 10,000, it looks inconspicuous. However, due to the fact that the consumer groups facing the micro-electric market are more sensitive to the price, the price increase of more than two thousand yuan is enough to make the hesitant consumers have a decision in their hearts.
The door to the second round of price increases in new energy models has been opened, these are only the first batch of car companies that cannot withstand the cost pressure, and more and more car companies will form an "alliance" with consumers to tide over the difficulties through price increases. Special periods have to be treated specially, this can be understood, but do not know after the special period, no longer really lack of cores, raw material prices have begun to fall, after the car companies' car costs have fallen, can we see that consumers and they have fought together, early to benefit the market?
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