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Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?

We all know that the hottest model in the domestic medium-sized SUV market is the Highlander, so many years it has also been called a lonely defeat, regardless of the Volkswagen Tuon or Cadillac XT6, have not been able to shake its market, especially after the replacement of the young family again, but also let its momentum is rapid. Therefore, even Toyota itself believes that it can only beat Highlander itself, otherwise it will not save even the mid-term modification of the previous generation model. But on the current generation after the Highlander market sales, it is obviously done, young families to its higher praise, even if the competitors are more, but the sales are not worse than before the replacement, so today we come to talk about the Crown Land, another Toyota medium-sized SUV known as the Highlander shell car.

Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?

First of all, the price, Crown Land Release and Highlander, are positioned in the medium-sized 7-seat SUV, and crown Land Release official guidance price range of 27.58-35.08 million yuan, if you compare the price of the new generation Highlander, its price difference can be completely negligible. That being the case, then Crown Land and Highlander should be equally divided, after all, the price is the same and the division is the same, it is difficult to open a significant gap in product strength, but from the perspective of sales, Crown Land has surpassed Highlander in February, if this momentum is maintained, it means that Highlander's market share will be smaller and smaller. It is worth mentioning that the current Crown Land Release volume models are all high-equipped, worthy of the 350,000-class SUV.

Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?

Looking at the design, in fact, the naming of the crown land release has already shown the relationship between it and Toyota, strictly speaking, the positioning of the car is slightly higher than that of highlander, because the new car uses the crown logo, this halo blessing is undoubtedly to make Toyota fans moved, it seems that the overall sense of grade is also slightly better. For example, the front of the car, the huge crown logo and blue embellishment, and the mesh grille for the bottom and black coating, enhance a bit of sportiness, with the same size of the sharp lower grille, this style is close to the American version of the Highlander XSE version, so we can also see it as a sports version of the "Highlander". However, the shape of the LED headlight group on both sides is slightly regular, but the stout LED lights with daily running lights bring good recognition and refinement.

Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?
Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?

As a standard mid-size 7-seat SUV, the Crown Land Release is even better than the Highlander, which may be the reason why consumers prefer it. From the specific data point of view, the length and width of 5015 * 1930 * 1750mm and the wheelbase of 2850mm are 65mm more than the Highlander car length, the height is 20mm more, and the visual effect is one larger, after all, the length of more than 5 meters has reached the medium and large SUV category. Also thanks to the size advantage, the visual effect of the crown land release body is more slender and coordinated, the waist line and streamlined skirt line outline a rounded and powerful visual effect, and with the 20-inch multi-spoke two-color wheels, it is difficult to find groove points in the design.

Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?
Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?

As for the rear of the car, the overall style and the front of the car still echo, such as the roof spoiler design is quite eye-catching, and the trunk and the tail light groups on both sides have adopted a concave treatment, and the sense of hierarchy has been significantly improved, but the visual integrity is not strong enough. Slender but the internal structure is not a delicate tail light group, can only bring a general visual experience, after all, Japanese brands are not good at light group design, especially Toyota. In addition, there is a slot point, that is, the tail unilateral double out exhaust layout, not only difficult to enhance the sense of sport, but also cheap.

Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?
Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?

Immediately after sitting in the car, the overall layout of the interior undoubtedly adopts Toyota's latest family language, the suspension central control screen is quite eye-catching, and the 12.3-inch specification is also the most mainstream, but to be honest, the aesthetic sense is not high, because the physical buttons are directly connected around the screen, which feels very cheap, and the low-end version is 8 inches, which looks lower-end, which is like a flagship model that started from nearly 300,000? The 12.3-inch full LCD instrument display effect is good, the degree of information richness is not lost to The German competitors, with the multi-functional steering wheel hanging on the crown logo, the only slot point is that the low-end can not be enjoyed, including leather coating.

Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?
Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?

So we also somewhat understand why the crown land put high version of the most go, this choice of low match can not be too cost-effective, leather steering wheel and seats have not been equipped, after the car and friends said that it cost more than 300,000, is not a little silly? However, the safety configuration is not ambiguous, when the Corolla can be equipped with lane departure warning, lane keeping assist, active braking and full-speed adaptive cruise, the crown land release will not be absent, but the panoramic image, parallel assist need to be high to enjoy. In addition, there are practical functions, such as the electric induction trunk, steering wheel heating, front seat heating and ventilation, rear seat heating and JLB sound, all of which are exclusive to the top.

Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?
Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?

Therefore, friends who need to configure think twice, and the lack of budget does not have to consider the crown land release, because it is difficult to meet high requirements for non-top matching. Fortunately, our real-time model is the top match, so it is fully functional, and the seat is covered with red leather, which looks good for sportiness and grade, and the actual riding experience is more comfortable, such as thick padding. However, the co-pilot is limited by the lack of adjustment function, which is not friendly to the passengers with a fatter body. Then there is the back row, because it is a 7-seat layout, 2 + 3 + 2 forms to understand, the third row of emergency is enough, but the comfort is general.

Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?
Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?

Finally, talk about power, and the new Highlander, are 2.5L hybrid system, but the four-wheel drive version has an extra motor, so the parameters are better, coupled with the choice of high-end models of consumers more, we also take the four-wheel drive version of the parameters as an example. The official gives a comprehensive power of 183kW, matching the E-CVT gearbox, the measured 100-kilometer acceleration of about 8.5 seconds, of course, this is the premise of two people riding in the car, and the Sharp World 2.0T is also comparable. So we feel that this power system is enough, the key is to meet the needs of low fuel consumption, because the comprehensive fuel consumption of 100 kilometers is basically at 6L, which is still more urban road conditions, plus only need 92 gasoline, the economy is not solved.

Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?
Highlander alone? Toyota shot again, the same three major pieces, can the Crown Land Release succeed?

Summary: Although the crown is released, I personally think that the slot point is still quite a lot, the most prominent thing is that its price and configuration are not equal, especially the luxury version with a naked car price of more than 310,000, it is still a highlight function, and the choice of top matching requires a budget of 400,000 to consider. But that said, compared to Highlander, the Crown brand crown and its larger size, under the same price premise, the temptation is obviously higher.

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