For Mazda, which is known as "Dongying BMW", it has been a bit low-key in recent times, so low that it has not seen new products for many years, and even the existing product "annual version number" is too low, it has been "lazy" to get it.
And so close to the development of the "hunger strike" car companies, either the product can not keep up with the times or in a big move, a big move that can kill the opponent in a second, there is no reason to be willing to degenerate Mazda obviously belongs to the latter, and Mazda's big move, may be "going ashore to turn positive"...
Only do "Toei BMW", but addictive
The so-called regularization, in fact, is to remove the prefix in the name of "Dongying BMW", so that Mazda becomes a complete luxury brand, comfortable in the high-end luxury market to make money, it is always better than the current "volume" in the field of conventional products to six relatives do not recognize the strong.
There is no need to question the correctness of this kind of news, its source is from the official. A few days ago, Jeremy Thomson, head of Mazda's UK region, revealed that "Mazda's goal is to become a real luxury brand car company, and does not intend to imitate German high-end brands, replacing existing traditional luxury brands is the goal."
For This idea of Mazda, it is not that the brand does not have this capital, but this operation is definitely classified in nature to the "unsuccessful and become a ren". After all, in the current Japanese camp, the high-end circle can only mix well in Lexus, and the Acura and Infiniti born in the same period can only be regarded as half dead, and Mazda's move, the risk factor is still quite high.
The world goes east, I go west?
Of course, considering that among the independent domestic brands, there are not fewer who dare to challenge the status of BBA, and Weilai, Gaohe and even the new car have not yet set this goal, Mazda's move can not be said to be too outrageous, but seeing Mazda's "killing move" is a bit hesitant.
Similar to the independent luxury brand that released the 3.0T V6+9AT big two days ago, the first killing move that Mazda pulled out was not a new electric work or a hybrid that was architecturally different, but an inline six-cylinder engine. Since it is to focus on high-end killing moves, black technology is still very sufficient, this car / diesel six-cylinder engine uses Skyactiv X compression combustion technology, and supplemented by a rear-drive platform, the main is obviously the control.
One kill may not be enough to make Mazda a luxury brand, so let's do another one. According to the official information of Mazda in recent days, the rotor engine may bloom new vitality in the current era of electrification. Mazda is planning to combine rotor engines with a variety of electric drive systems to complete the application of rotor engines that meet the needs of the times. Of course, in theory, this direction is not a fantasy, but because of the intervention of the electric drive, the working area that the engine needs to cover is smaller, which is better achieved than pure fuel power.
With the technology, when will the product be seen?
From this wave of mazda's retreat to the present, it has been two years since the finger is broken, when will this new product "shine on the scene"? Otherwise, in the end of the retreat, it may not be BMW, but yourself.
Then the first models to carry Mazda, which can be called big move technology, are reported to be the CX60 and Mazda 6 Atez, the former is not familiar to most people but the latter should be quite familiar. According to a series of information recently exposed, after the new generation, Artez has further advanced its appearance than the current soul shape, and the powertrain of the 3.0L six-cylinder engine + 8AT transmission plus the rear-drive structure can also have a completely different performance in driving pleasure.
Secondly, in terms of details, such as double wishbone suspension, cast aluminum tower top and other configurations that almost represent high-end positioning, there is a high probability of appearing on the new Artez, and the current positioning of the Ma 6 is to be clearly demarcated. Of course, given all this, the new car may also part ways with naming such as the Ma 6 or Artez, and the new name is worth looking forward to.
Taste of the car:
Perhaps, the sword to take a different path, etc. is originally the soul carved in the bones of Mazda, as a melon-eating masses, we can not use conventional vision and inertia to look at this car company, after all, the rotor and the pressure of this kind of thing, this is contrary to the word conventional. And all this mentioned today, it is likely that it will really land later this year or early next year, and maybe the big move that has been held for two years can really achieve a shocking effect?