Written by / Uncle Cherry
Edited / Kilig
Design / Zoi.
The plug-in hybrid model has been a mess this year because it solves the range anxiety and also solves the anxiety of the soaring oil price, finding a perfect balance between fuel vehicles and electric vehicles.
A year ago, the ideal one that was never optimistic became popular, and it was sealed with a car, and it has been prosperous for a long time. Since half a year ago, BYD DM-i has also broken the shackles of the market, waiting for cars for three or four months, and quickly becoming the market's fragrant food and becoming an Internet celebrity.
Subsequently, the plug-in hybrid market ushered in the largest wave of competition in history. Geely's Thor Power, Chery's Kunpeng Power, and The Great Wall's Lemon Power have rushed to land on the beach, and related products have been loved by consumers as soon as they are launched.
In the high-end plug-and-mix market, BYD has just launched the Han DM-i and DMP models, priced at more than 300,000 yuan, the ideal one also reached 328,000 yuan, while the Landu Free, Great Wall Mocha DHT models are more than 300,000 yuan, for a time, Chinese car brands in the high-end plug-and-mix market began a new round of blue ocean battle.
At the "0 Anxiety Intelligent Electric" - Mocha DHT-PHEV 0 pressure comfort experience tour held in Guangzhou a few days ago, Chelizi Editor believed after the test drive that the Mocha DHT-PHEV model equipped with the Great Wall "Lemon Hybrid DHT" system is expected to stand out in the 300,000 yuan high-end hybrid market and get a piece of the pie.
Speaking of this, I have to praise the accuracy of the positioning and unique vision of the competitor's ideal one, which has already broken through its product itself. To tell the truth, the ideal one's own range extender technology was not optimistic earlier, and even attracted a piece of ridicule from the technologists.
After all, among the new car-making armies, the pure electricity market was the hottest and most intelligent and environmentally friendly direction at the beginning - at the very least, most of the new car-making forces are advertised in this way.
But later, the ideal one with accurate dad positioning, successfully let a group of self-proclaimed car-aware, willing to taste the early men happy to pay the bill - on the road to create an excellent male host, straight male CEO Li Xiang, so that the ideal one deeply impressed more straight men's housewives and men - men never like short time, short endurance, if a car makes straight men have mileage anxiety, first of all, even the daughter-in-law's level can not pass.
Therefore, the ideal one of the range increase program, so that the mileage is greatly extended, although the fuel consumption is actually not much lower, but at least driving out will no longer be nagged by the daughter-in-law that there is no electricity so soon, and the intelligence and large space of the car also make men feel that it is worth the money...
Although the mouth says no, the body is very honest. I believe that the so-called success of the ideal one has long made other car companies unable to hold back the impulse in their hearts, so in the 300,000-level plug-in market, mocha DHT-PHEV bluntly wants to compete with the ideal one.
Before the test drive of this car, many men's worship of the ideal one was like a gushing river, but the Great Wall Wei Pai wanted to break this stubborn and even wrong one-sided impression.
The test drive was a free test drive, passing through a section of highway, and most of the others were carried out on urban roads. On the highway, the intelligent DHT hybrid technology equipped with mocha DHT-PHEV covers two power forms and three sets of powertrains, which can meet the thrill of powerful performance and excellent driving experience at the same time.
In addition, because the Mocha DHT-PHEV uses the engine + motor full load output, and the ideal ONE only relies on the drive motor for output, its acceleration time of 4.8 seconds per 100 kilometers can obtain the pleasure of driving more than the 6.5 seconds of the ideal one, and the fuel consumption of 5.55L of 100 kilometers is much more fuel efficient than the ideal one's 8.80L, which can be said to have won the opponent in terms of use pleasure and cost of use.
Mocha DHT-PHEV adopts the "parallel drive" mode, and the ideal one adopts the "series acceleration" mode, in the pure electric mileage test, the Mocha DHT-PHEV two-wheel drive version is 204 km, the four-wheel drive version is 175 km, the ideal ONE is 188 km, and the endurance advantage is clear at a glance. The 204-kilometer pure electric endurance has also become the longest model in the current plug-in hybrid model.
Longer, faster, and spend less money, trust men to make the final choice.
In terms of intelligence, the NOH intelligent pilot auxiliary driving system is standard in the mocha DHT-PHEV series, including six major scenarios such as intelligent avoidance of large vehicles, intelligent identification of easy-to-mix fork intersections, intelligent lane change protection, intelligent avoidance sink entrance, intelligent access ramp, distraction fatigue monitoring, etc., especially the functions of intelligent access ramp and intelligent lane change protection, which can be automatically transformed to the target lane 2km before the ramp when driving on the highway section. If the rear rapid arrival time occurs during lane change or overtaking, the lane change is automatically terminated in time and returned to the original lane, and the driving safety is greatly improved.
On the whole, mocha DHT-PHEV in terms of acceleration performance, pure electric mileage and fuel consumption are very advantageous, this tit-for-tat confrontation, it is clear that mocha is determined to win, and from the actual situation, the benchmark ideal one, mocha DHT-PHEV is confident.
In the hybrid market, Great Wall Motors currently has Models such as Macchiato DHT and Latte DHT, but these two SUVs are unplugged hybrid models, and the technical route is more like Honda's i-MMD. The Mocha DHT-PHEV is based on the DHT, expanding the battery capacity, improving the pure electric mileage, and providing an external charging socket.
From this test drive experience and the actual comparison, it can be seen that from the comprehensive strength of the product, Mocha DHT-PHEV is almost a comprehensive leader in the ideal one, on the whole, the Great Wall Wei brand Mocha DHT-PHEV, in the 300,000-level luxury new energy SUV set a new standard, as Wei Pai's goal said, "What Mocha has to do is to do what the new forces can't do, do what traditional luxury brands dare not do!" ”
Product strength, Mocha DHT-PHEV is not lacking at present. So, in terms of product positioning and consumer group thinking transformation, what kind of changes can the Great Wall Weipai make?
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