How to seize the opportunity of new energy? The remote car punches a new product + new commercial combination punch

After more than ten years of precipitation, along with the "double carbon" goal, in 2022, will new energy commercial vehicles usher in the moment of take-off?

In 2021, the new energy market will become one of the few eye-catching segments in the commercial vehicle market, and sales will be greatly improved. In 2022, new energy is still optimistic. So, how can long-range vehicles that are breaking through in the new energy commercial vehicle market seize the opportunity to climb new peaks?

2021 To create a "remote speed" New energy light truck sales ranked first in the industry

Geely Commercial Vehicle officially entered the new energy commercial vehicle market in 2017, which is not a long time, but it has achieved remarkable results.

Wang Yanbin, vice president of Geely Commercial Vehicle Group and general manager of the light commercial business unit, said that in 2021, Geely Commercial Vehicles has made full preparations, made accurate judgments, and finally seized the opportunity of rapid growth in the industry. In 2021, the sales volume of new energy commercial vehicles in the whole industry was 197,000 units, the penetration rate reached 4.2%, and the sales volume increased by 51.4% year-on-year, of which the sales volume of new energy light commercial vehicles was 138,000 units, the penetration rate reached 5.1%, and the sales volume increased by 108% year-on-year. Among the eye-catching industry achievements, is the more eye-catching speed: in 2021, long-range vehicles won the first place in the new energy light truck market segment, with sales increasing by 461% year-on-year; among them, range-extending light trucks increased by 372% year-on-year; VAN vehicle product sales increased by 335% year-on-year.

In January 2022, the momentum of long-range vehicles is still winning, and the overall sales of new energy commercial vehicles increased by 54% year-on-year, of which the sales of new energy light trucks increased by 196% year-on-year, and the market share reached 30.57%, ranking first with obvious advantages.

Wang Yanbin believes that in the context of "double carbon", the comprehensive green and low-carbon transformation of freight logistics is an inevitable trend, and it is expected that the penetration rate of new energy light commercial vehicles will reach 20% by 2025, and the penetration rate of new energy light commercial vehicles in 2030 will reach about 50%, and the market potential is huge. In the face of a market with unlimited potential, how will Geely Remote seize the opportunity to continue its rapid growth momentum?

Wang Yanbin gave two answers: industry-leading products and industry-leading concepts.

Rapid iteration of positive development New products are listed as explosive models

All along, new energy products in the positioning of various car companies are in a subsidiary position, new energy vehicles are often from the oil car to change the model, "oil to electricity" products in the industry is not uncommon. Long-range vehicles are committed to putting new energy vehicles on the right track.

On April 12, 2021, the remote Fengrui F3E was launched, the remote Fengrui F3 is a new generation of products developed on the basis of Geely passenger cars, using a new chassis platform architecture, which lasted three years of research and development, with a load carrying capacity of 30% higher than that of the same class of cars, with sedan-based handling performance and intelligent configuration experience. On July 2, 2021, Remote Xingzhi was officially released, leading the new energy light truck from "hardware-defined car" to the era of "software-defined car" intelligent architecture, and signed a large order of 5500 vehicles on the first day of listing. These two new products are geely remote new positive research and development products, the application of Geely exclusive technology, the market performance is also very outstanding, to help remote cars in 2021 new energy light truck and small truck market to win the industry first.

On March 7 this year, remote cars released a new positive research and development of new energy light passenger - remote StarShare V, the emergence of this product, representing the remote car VAN car technology from 1.0 generation to 2.0 generation. As of the day of the press conference, the remote My StarShare V has received orders for 28,000 vehicles.

It can be seen that every new product launched by the long-distance car will immediately become a hit in the industry. Facing the future, remote cars hope to be able to quickly iteratively upgrade: "Remote My starshare V will be expanded to models of more than 5 meters in the future, and the internal volume of vehicles will also be expanded to 8 cubic meters." This year, Remote Auto also plans to release a super VAN car based on a new steer-by-wire skateboard chassis. Remote car products will strive to achieve full scene coverage of urban commercial vehicles, remote cars hope to provide users with comprehensive solutions for green logistics and transportation, no pollutant emissions, or even no noise, especially suitable for the operation of the city. Wang Yanbin said.

Why can remote cars be quickly iteratively upgraded, while making each new product a hit in the industry? The biggest contributor to this is the huge R&D team of more than 2,000 engineers in remote cars. Super strong R & D strength, to ensure the quality of new products, at the same time in the process of research and development of new products, remote cars on the user's needs of the perception is more acute, the R & D team attaches great importance to with the development of the times led to changes in user needs, which ensures that the new products launched by remote cars are urgently needed by users. Strong R&D strength, coupled with the emphasis on user needs, allows remote cars to always launch industry-leading products.

Build a new business model centered on "goods"

On the other hand, remote cars also attach great importance to the construction of new business models.

Wang Yanbin said that the current commercial competition is no longer the competition between a single element of a single enterprise, but the competition between the industrial chain and the ecosystem. Long-range vehicles are committed to integrating upstream and downstream businesses, and realizing a new business model from "car" to "cargo" centered through strategic synergy.

In 2022, the long-range vehicle new energy light commercial vehicle business will continue to deepen the implementation of the "1233" market ecological strategy, integrate the advantages of major transportation platforms and strategic partners to build an industrial ecology, work together to promote industrial innovation and upgrading, realize the "remote e-home" super sharing aggregation platform, and create a "micro-ecology" that connects multiple dimensions such as people, vehicles, goods, finance, field, and transportation with digital + full-link commercial operations. The goal of "Remote e-Home" is to achieve 500+ integration of resource platforms in the next 5 years, serve 10 million+ people, achieve social value contribution of 100 billion yuan +, fully empower partners, and provide users with quality services throughout the life cycle.

At the same time, remote cars will also build an online ecology, outline an Internet of Things, big data platform for users, and efficiently link people, cars, goods, and stations of the super APP cloud platform, the function will cover the whole life cycle of "selection, purchase, use, management, repair, and replacement", release more online "cloud shopping services" for users, realize the closed-loop integration of online and offline store services, and enable each scenario to establish contact with users.

The times are changing, natural demand is also changing, remote vehicles with new technologies, new concepts to clarify the relationship between various logistics links, elements, will help to improve the overall upgrading of logistics efficiency in the new era.

Editor's Note

Excellent product quality, coupled with innovative business models, long-range cars in 2022 are more aggressive and more energetic than in 2021. In 2022, the performance of long-range vehicles in the new energy commercial vehicle market is worth looking forward to.