In 2022, based on the exclusive GMA architecture of VAN models, remote cars will launch the My StarShare brand and complete the brand matrix of remote cars Xinghan, Xingzhi, StarShare and Interstellar. On March 7 this year, the remote car was listed and released a new new energy VAN truck - remote StarShare V, and the territory of remote cars in light commercial products is about to enter the 2.0 era.
Wang Yanbin, Vice President of Geely Commercial Vehicle Group and General Manager of Light Commercial Business Unit
So, what are the advantages of the long-range car light business product lineup in the 2.0 era? What profound changes will it bring to the freight industry, especially the urban distribution industry, in the future? We invited Wang Yanbin, Vice President of Geely Commercial Vehicle Group and General Manager of Light Commercial Business Unit, to bring us a detailed interpretation.
Full scene coverage, light business layout of remote cars 2.0
In the context of "carbon peaking, carbon neutrality", the comprehensive green and low-carbon transformation of domestic freight logistics is inevitable, and in Wang Yanbin's view, in the future, under the trend of intelligence, networking, specialization and efficiency, new energy city distribution logistics will be on the accelerated development track.
Looking back at 2021, the sales volume of new energy commercial vehicles in the whole industry was 197,000 units, the penetration rate reached 4.2%, and the sales volume increased by 51.4% year-on-year, of which the sales volume of new energy light commercial vehicles was 138,000 units, the penetration rate reached 5.1%, and the sales volume increased by 108% year-on-year, and it is expected that by 2025, the penetration rate of new energy light commercial vehicles will reach 20%, and the penetration rate of new energy light commercial vehicles in 2030 will reach about 50%, and the market potential is huge. In the future, under the trend of intelligence, networking, specialization and high efficiency, the logistics of new energy cities will be on the track of accelerated development.
Remote My StarShare V
In the light commercial product business, long-distance vehicles have successively laid out two major product lines of VAN cars and trucks, VAN cars have covered 5-8 square products, and trucks have covered 3.5T-12T products, forming a power technology route with pure electricity and increased range as the core. In the future, VAN cars and trucks will further expand more product categories according to user needs, using a variety of energy types including hybrid, hydrogen, methanol and so on.
From "car" as the center to "goods" as the center of the business model
Of course, in addition to the full scenario of urban distribution covered by the model, Wang Yanbin said that remote cars will also be committed to integrating upstream and downstream businesses, and realizing a new business model from "car" to "cargo" through strategic collaboration.
It is understood that the future business model of remote e-home will be that the main engine factory and major transportation platforms and strategic partners will share resources, jointly build an industrial ecology, and work together to promote industrial innovation and upgrading, and create a "micro-ecology" that connects multiple dimensions such as people, vehicles, goods, finance, field, and transportation through resource sharing, digital + full-link commercial operations. Through the shared aggregation platform, it fully empowers partners and provides users with high-quality services throughout the life cycle. At the same time, the future new energy commercial vehicle business model will not be limited to the traditional offline single sales, through the construction of online service ecology, to create a second curve of digital marketing, for users to outline a super cloud platform covering the Internet of Things, big data platform, efficient link people, cars, goods, stations, functions will cover the "selection, purchase, use, management, repair, change" full life cycle, for users to release more online "cloud shopping services", to achieve closed-loop integration of online and offline store services, each scene can establish contact with users.
2021 has achieved remarkable results, and Geely Light Business can look forward to the future
In 2021, the long-range automobile market performed eye-catchingly, and the new energy light truck won the first place in the country in the market segment, with sales volume increasing by 461% year-on-year, of which zengcheng light truck increased by 372% year-on-year; VAN vehicle product sales increased by 335% year-on-year. In January 2022, long-range vehicles continued the growth momentum in 2021, and the overall sales of new energy commercial vehicles increased by 54% year-on-year, of which the sales of new energy light trucks increased by 196% year-on-year, and the market share reached 30.57%, ranking first with obvious advantages.
In the future, remote cars will continue to take "creating intelligent interconnection and leading green commercial" as the brand vision, innovation-driven as the source of development, comprehensively build a new ecology of intelligent and efficient logistics, and rush to the remote for the mainland to achieve a higher goal of "beautiful China"!
Text: Tiga Xiaobian