Weilai this car company is very magical, established for several years, but the mood is not low, even called the BBA, especially the BMW, was frequently cue by Weilai, in december last year's NIO Day, ET5 released, directly named BMW 3 series, front-end time communication meeting, confirmed that April will release ES7, again name BMW X5L. Weilai frequently named BMW, and obviously has made it clear that it wants to benchmark with BMW, so does Weilai have any BMW benchmarking strength?
Product strength advantage
Take the comparison of WEILAI ET5 and BMW 3 Series as an example, part of the ET5 product force is more than BMW 3 Series, first of all, performance, BMW 3 Series main sport, 100 km acceleration is only 6 seconds early, but Weilai ET5 uses dual motors, can obtain greater power and torque, 360 kilowatts, 700 Nm, rear axle also uses 210 kW silicon carbide permanent magnet motor. In addition, the brakes are also high-performance 4-piston calipers, which accelerate from 100 kilometers in only 4.3 seconds.
Secondly, looking at the intelligent comparison, ET5 is already exploring ar and VR interaction in the car, but the BMW 3 Series is still stuck in mobile phone navigation, ET5's auxiliary driving platform hash rate 1016TOPS, and BMW's Mobileye chip is only 2.5 TOPS. The ET5 has lidar, seven 8-megapixel cameras, and BMW doesn't have one.
Brand and service advantages
After talking about product strength, and then look at the brand and service, this is a very important consideration factor for users to choose a plus car company, it can be directly seen that a company really attaches importance to users, is willing to sacrifice the interests of enterprises for the benefit of users, to a certain extent. Observing a business is the same as observing a person, a lot of things, depending on how they do it, not how they say it. At present, Weilai's system capability is not to lose any luxury brand, and now Weilai's brand power is no longer lower than BMW.
Of course, I have to admit that BMW still has two major advantages that are difficult for Weilai to overcome, the first is that BMW has accumulated and precipitated tuning skills for many years, and its sense of control and texture are difficult for Weilai to achieve for a while. The second is the problem of endurance, after all, Weilai is doing electric vehicles, there will inevitably be mileage anxiety and energy supplement anxiety in some scenarios, although Weilai is the most perfect energy system among all electric vehicle brands, but if it often runs long distances, the use experience is still not as good as that of oil cars.
But then again, the competition between Weilai electric vehicles and fuel vehicles will continue, while Weilai and other electric vehicle companies will make the energy replenishment system more perfect, fuel vehicles will gradually lose competitiveness, and Weilai will continue to encroach on the market share of traditional fuel luxury vehicles such as BMW in the high-end market, without suspense.