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Lincoln Z - the smartest Lincoln fuel car, no problem!
What can achieve this is precisely because of its identity as a "China special supply car", which is developed and designed by the local teams of Ford China and Lincoln China.
After several years, Lincoln finally launched a new sedan product.
More precisely, it was Lincoln China that launched the Lincoln Z, a "China Special Edition" strategic sedan model.
Two sets of front faces, 7 different configurations, the price range of 252,800-340,800 yuan!
Yes, China's special supply, at present, only in China production and sales, Lincoln brand birthplace and another major battlefield north American region, there is no such car.
Homologous with the replacement Mondeo, Ford China designed
For the Lincoln Z special car identity, we are before the new car is listed "Mao Jingbo team all in, Lincoln Z why touch the porcelain BMW 5 series?" In the article, relevant introductions and analyses have been made.
After all, American consumers are more interested in "silly and thick" pickup trucks and SUV models, and for a long time, Ford cars, including the Lincoln brand, have most of their revenue and profits from pickup trucks and SUV products.
Therefore, at the time of this major industrial change, in addition to fully facing the "electrification" transformation, Ford's strategic contraction in the field of fuel vehicles, cutting off the car project that does not make money, focusing on the pickup truck and SUV market, there is nothing wrong with it.
This is like the strategic contraction of Great Wall Motors in that year, focusing its main energy and resources on the SUV field and strategically abandoning the car market.
Joy Falotico, President of Lincoln Worldwide
After all, Ford is a global multinational car company, and its main strategic planning is still based on the global market.
Since the Chinese market still has a strong demand for cars, especially luxury cars, Ford China is also increasingly equipped with the strength to "independently develop" new products for the Chinese market;
Giving more autonomy to Ford's China localization team, led by Dr. Chen Anning, is naturally a natural and wise move.
As Mao Jingbo, president of Lincoln China, previously revealed at the debut of the Lincoln Z Guangzhou Motor Show:
Lincoln China felt that it was time and necessary to build a new sedan product, so it put forward relevant needs three years ago, and with the strong support of Chen Anning and Ford headquarters, after 36 months of intensive research and development, Lincoln Z arrived as scheduled.
In fact, not only is the Lincoln Z under the Lincoln brand developed and designed for Chinese consumers, even if the classic B-class sedan Mondeo under the parent brand Ford, due to the north American cut car project, so Mondeo is also led by Ford China.
Mao Jingbo, President of Ford China
Just like the relationship between Volkswagen Magotan, Passat and Audi A4L, the Mondeo, which is about to be listed, and the Lincoln Z that has just been listed, are also highly homologous in their bones.
The foundation is of the same origin, but the positioning of the brand and product is obviously different, so there is not much comparability in the creation of multiple dimensions such as design style, materials, luxury, and exquisiteness.
You know, the world's top luxury car Rolls-Royce is also homologous with BMW's platform technology, and Bentley also shares a high degree of technology with Volkswagen.
Therefore, the replacement of Ford Mondeo, and Lincoln Z, although the size level and platform technology and other heights of homogeneity, but the positioning and comprehensive texture of the two cars, is destined to be clear.
China specializes in local research and development to create the "smartest" Lincoln fuel vehicle
Having said that we have a relationship with the replacement of Mondeo, we continue to the Lincoln Z itself, especially the identity of "China's special car".
In the past, when the word "special edition" was mentioned, the industry and consumers often involuntarily labeled it as "bad".
There is nothing wrong with putting it in the past, and this bad impression is indeed accumulated by history.
For example, it is very simple that too many multinational car companies like Mercedes-Benz, BMW, Audi, Jaguar Land Rover, as well as Volkswagen and Toyota, are indeed "very bad-hearted" in dealing with the Chinese market and Chinese consumers!
Reduced allocation, cutting corners, aluminum for steel, ultra-high-strength steel for ordinary high-strength steel...
In a word, in the past, China's auto market was far less mature and fiercely competitive than it is now, and Chinese consumers were generally "stupid and have more money."
This kind of unscrupulous multinational car company entering the Chinese market is just a mind to "make money", making Chinese money at the same time does not take the rights and interests of Chinese consumers seriously, and the wanton reduction and cutting corners are still not worried about selling badly.
For the term "China Special Edition", Chinese consumers have "psychological resistance" subconsciously, feeling that "they want to sell us low-quality and bad products".
With the passage of time, China's development is changing with each passing day, China's auto market has also accelerated its maturity and global integration, and Chinese consumers' understanding of automotive products and culture has also been greatly improved, and they no longer blindly believe that "foreigners' things are good".
Especially in recent years, with electrification and intelligence as the core, the "new four modernizations" industrial transformation has swept in a mighty wave, similar to the mobile Internet field, China's automobile market is leading the electrification and intelligent transformation of the traditional automobile industry for a hundred years.
The simplest and most intuitive thing is that:
In this era of "no intelligence, no car, no big screen and no joy", the products developed by Chinese car companies and localization research and development institutions are indeed far superior to joint venture brands and even luxury brands in terms of external visuals to actual user experience.
To put it mildly, in terms of the two dimensions of the more mainstream intelligent cockpit and intelligent assisted driving at this stage, Chinese car companies (including local R&D structures such as Ford China) are indeed like the latest smart machine VS functional machines /semi-intelligent machines) for multinational car companies (especially those dominated by overseas R&D structures).
Therefore, in the previous article, we analyzed that it is thanks to local research and development and the identity of "China's special car" that lincoln Z's performance in the overall intelligent field can be so "bold and radical", which is very different from the products of Ford and Lincoln in the past.
Lincoln Z is a very Chinese, high-tech interior design
No wonder Mao Jingbo said bluntly: "For Lincoln China, the Lincoln Z is of great significance, because this is a smart-collar new generation car specially tailored for the Chinese market, and it is the smartest fuel vehicle of the Lincoln brand." ”
What can achieve this is precisely because of the special identity background of Lincoln Z from the beginning of the development and design led and designed by Ford China and the Lincoln China team.
Le Tease Observation:
After a thousand calls, Lincoln Z is finally on the market.
With new designs and smart highlights that keep pace with the times and are refreshed, new cars have become a clear stream that is completely different from BBA.
The emergence of Lincoln Z, especially if Mao Jingbo's team can make it a real "hit" with a single blow, may be able to lead and promote the luxury car market to a great extent to accelerate the process of "localization and intelligence"!
If so, it will undoubtedly be a good thing for Chinese consumers and the development of China's auto market.
The prosperity and development of China's automobile market, the "curve overtaking" of China's automobile industry and the dream of automobile power, rely on what?
I think it is not only the concentrated rise of local car companies and brands, but also the export of Chinese design, Chinese trends, Chinese wisdom, and Chinese standards...
It is no wonder that at the previous celebration of the centenary of the Lincoln brand, Mao Jingbo bluntly said that Lincoln's last century of glory originated from the United States, and the next hundred years of glory depended on China.
The new generation of wisdom collar, Z is right!
Can the Lincoln Z, which combines trends and technology, impress more new generation target customers like this author? See.