At present, the new energy vehicles created by traditional luxury brands are not satisfactory, such as Audi e-tron, BMW iX3, Mercedes-Benz EQC, which have been on the market for a period of time, which is a good example, and the market share is relatively low. In contrast, the new energy vehicles created by the new forces of independent car manufacturing, such as the ideal ONE, Weilai ES6, Xiaopeng P7 and other models, they are more popular in the market. So, why can the models of these new forces of independent car manufacturing be higher than the sales of new energy vehicles created by traditional luxury brands? Why is it that the current domestic new energy vehicles are more expensive, but the sales volume is still higher than the sales of new energy vehicles in BBA?
Today we will take the ideal ONE car as an example and analyze it. The price of this car is 338,000, and from the pricing point of view, the ideal ONE can be divided into luxury cars. In February 2022, the ideal ONE sold 8,370 units and delivered 8,414 units, an increase of 265.8% over February 2021. What level does this grade probably belong to? Combined with the February delivery volume of Xiaopeng Automobile and Weilai Automobile, the February delivery volume of these two car companies was 6225 vehicles and 6131 vehicles respectively, that is to say, in February, the sales volume of the ideal ONE model was higher than the cumulative sales volume of all-brand models of Xiaopeng and Weilai, becoming the first place in the sales volume of the new forces of independent car manufacturing in February, reshaping the "Li Pengwei" pattern. And in the entire domestic medium and large SUV market, ideal ONE with 8370 units of sales, becoming the first sales of medium and large SUV sales, more than 5000 units higher than the second ranked Lexus RX sales.
The big sale of ideal ONE has made ideal cars break through 10 billion yuan in the Q4 quarter of 2021, and the current market value has reached more than 200 billion yuan, surpassing Xiaopeng Motors.
Returning to the ideal ONE, this car does not use a closed grille like most electric vehicles, but retains the larger front grille, which is not radical in the eyes of many people and is easier for most people to accept. The inside of the grille is hollowed out of a flat polygonal structure, and it has been blackened, which is more stable in appearance. The headlights on both sides are relatively flat construction, and the through-lamp brings decoration. On the side of the body, the ideal ONE does not have too complicated lines, nor does it deliberately pursue the low body movement, but it has a tough SUV silhouette. As for the tail, the ideal ONE is also relatively simple, but it has added a through-type light strip, which is more advanced.
In terms of size, the ideal ONE has a body circumference of 5030/1960/1760mm and a wheelbase of 2935mm, which is indeed up to the level of a medium and large SUV. In the seat layout of the car, the ideal ONE has a total of 6 seats, which can meet the travel of a family of 6. Then there are a total of four child safety seat interfaces in the ideal ONE car, the general model is usually only equipped with two child safety seat interfaces, in the need to take a lot of children out together, or want to change the position of the child, the ideal ONE seat design reflects the advantages.
In terms of seats, the ideal ONE seat material is wrapped in leather, the front seat supports multi-directional adjustment and lumbar support, supports seat heating/ventilation/massage, and the second row seat also has lumbar adjustment, heating and massage functions.
In terms of interior, the ideal ONE provides a total of four large screens, purely in terms of the number of screens, the ideal ONE's four screens are more than the three screens of the Audi A6L, the size of these four screens are more than 10 inches, basically occupying most of the central control area, there is a raised baffle above the screen, so that the design can avoid direct sunlight to the screen, reduce the impact of screen reflection. And the entire central control area is almost no physical buttons, the buttons on the multi-functional steering wheel are mostly touch design, there is a certain sense of science and technology, in contrast to many new energy vehicles in BBA, the layout of the car is still similar to the previous fuel vehicles, giving people the feeling that it is a model of oil to electricity.
And the ideal ONE front row large screen also has a lot of entertainment functions, you can watch TV series and movies, so that when traveling with the whole family, the people sitting in the co-pilot and the people sitting in the back row will not be bored. In addition, after the OTA 3.0 version of the car's voice assistant is updated, it also supports the function of visible and speakable, and the content displayed on the screen can be opened and closed directly by voice. OTA 3.0 version also added a new lock car automatic window lift function, if you often forget to close the window before getting off the car, you can set this function to the default on, so that you don't have to worry about people leaving the car after forgetting to close the window.
As for the ideal ONE power system, the system equipped with dual motors has a comprehensive power of 245 kW, a peak torque of 455 Nm, and zero hundred acceleration only takes 6.5 seconds, which still has certain advantages in the face of about 300,000 SUV fuel. After all, with more than 400,000 BMW X3, the acceleration of 100 kilometers cannot be achieved in 6.5 seconds. In addition, the Ideal ONE focuses on comfort and home use, equipped with suspension with soft and hard adjustment function.
As for the endurance, the maximum endurance of the ideal ONE is 1080 kilometers, which is not lower than the endurance of the fuel vehicle. And the ideal ONE uses range extender power, in supplementary endurance, can be refueled and charged two ways to supplement the endurance, convenience and fuel vehicles are similar. In general, the overall strength of the ideal ONE is relatively balanced, is a more conscientious "Made in China", zero hundred acceleration is only 6.5 seconds, in the space, comfort, intelligence and other aspects of the performance is not bad, so many people regard the ideal ONE as a "daddy car". And in the second quarter of 2022, Ideal Cars will also launch a flagship SUV, when Ideal will no longer be a single player with an Ideal ONE.