In most people's impression, autonomous models have always been the focus on the low-end family car market, and the word high-end seems to be unlinked with them. However, in recent years, with the improvement of the car-making strength of independent car companies, this traditional concept has long been overthrown, especially in the field of new energy, and many new forces of car-making are aimed at the high-end market, refreshing people's cognition of independent car companies again and again.
The potential is limitless
When a domestic car sells for 300,000 yuan, do you think it is expensive? I think that year, after the ideal ONE announced its price, it really surprised many people, said that it was too expensive, and was not optimistic about its sales. However, now it seems that people have been "punched in the face" by the ideal ONE, and the ideal ONE has demonstrated to the public the excellent car-making strength of its own brand with its steadyly rising sales results, and has become the leader in the independent new energy market.
In the past February, ideal ONE became the first place in the sales volume of China's new car-making forces in February with the delivery of 8414 vehicles, reshaping the "Li Pengwei" pattern. The potential for an ideal car to achieve such excellent sales with the ideal ONE model and one configuration alone is really unimaginable. What everyone is most curious about is, where is the ideal ONE strong? The price is not cheap, but it can still get so many consumers' love, and then we will explore the answers one by one.
Luxurious quality
First of all, the brand's positioning of the ideal ONE is clear enough, and the ideal car says that its mission is to create a warm home for consumers. What is home? Home is the harbor of people, the most comfortable and warm place, and the place where everyone is most concerned. As a means of transportation most commonly used by people in daily travel, the car spends a lot of time with people.
I believe that everyone has no resistance to a warm and comfortable riding experience, so the positioning of the ideal ONE is very correct, aiming to create an exclusive space for more families to drive autonomously and create their own happiness, so the ideal ONE is based on this point of view in terms of design, space, configuration and so on.
At a glance, the simple and generous appearance of the ideal ONE has left a good impression on people, and this feeling of stability is also what the Chinese people have always liked, with the aura of not losing fuel vehicles. The 2021 Ideal ONE has once again been adjusted for some details, the shape is more refined, and two new colors have been added to enrich the choice of consumers.
The interior design is exquisite and full of technology, and the overall workmanship and materials have been aligned with luxury brands, and the consumer group is widely targeted. Whether it is the color matching or the design layout gives people a very comfortable feeling, after sitting in the car, the most intuitive feeling is spacious and comfortable, which is definitely very attractive for consumers with more family members.
The Second "Home"
The 2021 Ideal ONE cancels the previous 7-seat layout and adopts a 6-seat layout design, so the use of space is higher. After all, for most users, 6-seater is the most commonly used car scene, and it is more practical. The second row is two separate seats with a spacious aisle in the middle, making it easier for users to enter the third row. For moms and dads, you can put the baby bag in the middle of the two seats.
The third row of space has been added by 41mm so that passengers will not sit cramped, and the second row of passengers can adjust the seat more easily. The interior of the trunk is well-organized, and there is no problem with a 28-inch suitcase or the largest stroller. In addition to the more flexible space, the seat's ride comfort has been optimised with the addition of a new sponge and four comfort soft pillows as standard.
The seat has been upgraded with more electric adjustment functions, which is very convenient and comfortable to use, and the needs of each family member are considered intimately, and there is no need to worry about insufficient space. In addition to having a spacious and flexible driving space, the 2021 Ideal ONE is also equipped with a wealth of technology configurations, which replaces the voice service provider with Spych and easily realizes free dialogue in all scenarios. The naturalness and richness of voice interaction will be improved, and users can directly wake up the voice assistant if they have any needs.
Ultra-long cruising range has always been the advantage of the ideal ONE, the 2021 model has increased the cruising range again, the NEDC comprehensive cruising range can reach a maximum of 1080km, the energy consumption is lower and the endurance is longer, and the journey anxiety is not there at all. The car is equipped with a rich driver assistance system, which reduces the driving burden of users and improves driving safety.
Phenomenal products
Accurate positioning coupled with excellent product strength, and of course, other factors have made the sales performance of the ideal ONE rise steadily. So it is not surprising that it can achieve such excellent sales results, for the brand this is just the beginning, and in the future the brand will continue to optimize and upgrade the ideal ONE, while launching other new models, which will not be a period of time, will be released during the Beijing Auto Show a global intelligent flagship SUV: ideal L9, think about it makes people look forward to it, I believe it will become another phenomenon in the market.