Car Review Observation, Car Review Agency, No. 529
Foreword: The annual National Two Sessions have attracted much attention. It is worth noting that Geely Automobile's China Star And Flagship Car- Xingrui stood out from many models and became a service car for this year's event.
We know that every year, Chinese brand car companies launch hundreds of new cars, and the selection criteria for service cars are extremely strict.
So, what kind of quality should be selected, why can Geely's models become service cars many times, and what is the superiority of Xingrui, which is known as the flagship family car?
1
High value, high standards to ensure travel
In fact, the reason why Xingrui was successfully selected is inseparable from its strong product strength, and its high-value performance in terms of performance, comfort, intelligence, health and safety, etc., all surpass the joint venture brand; in addition, Xingrui is one of the representative models of Geely rushing to the high-end, and it is also a business card for China to show the automotive industry to the world.
First of all, Xingrui, which comes from the CMA architecture, has a highly flexible space advantage, breaking the inherent inertia rules and design values of previous home cars. The 2800mm longest wheelbase of the class, the widest body of the 1869mm class and the widest wheelbase of the 1618mm class have achieved the same level of transcendence in terms of space, which not only improves the riding comfort a lot, but also subverts the upper limit of the car space.
In addition to considering the large internal space, Xingrui is also equipped with a BOSE advanced audio system that only exists in more than 300,000 luxury cars, with 10 speakers, top car fragrance system, etc. Such a high-specification configuration is not worse than the luxury car, so that the members of the car can enjoy a comfortable and large space at the same time, but also enjoy the feast in terms of hearing.
Secondly, Xingrui also broke the inherent cognition of "enough power for the car" and created a new standard for the power of the car. Equipped with the only 2.0T engine in the same class, the maximum power is 140kW, the maximum torque is 300N·m, and it should be known that no compact family car in the 150,000 price range has such an excellent power performance.
It is worth mentioning that Xingrui not only has strong power, but also optimizes in terms of fuel economy, and is also equipped with a comfortable suspension only available in B-class cars, truly realizing the high sports attributes of luxury cars and the economic energy saving of A-class family cars.
If these advantages are not enough, then let's look at the performance of intelligence, Xingrui is equipped with sustainable upgrade functions that can achieve OTA, as well as intelligent configurations such as L2-level driver assistance technology, 540° transparent chassis, HUD head-up display, RPA mobile phone remote control parking, GKUI Jike intelligent ecosystem and so on.
You know, these configurations are not on many luxury brand models, advanced technology configuration, so that you can always enjoy the convenience of intelligence.
Not only that, in order to create a healthier and more comfortable environment for the people on the car, Xingrui is also equipped with vehicle-grade CN95 high-efficiency composite air conditioning filter, AQS intelligent air management, negative ion air purification, cockpit active cleaning system and leather antibacterial steering wheel and other air purification systems, so that the car is always fresh and healthy.
Although Xingrui is a family car, but all aspects of the performance have redefined the standard of the flagship, even stronger than many joint venture cars, such products will of course become the industry's leaders, it is not surprising to be selected.
2
The "China Star" carries the banner of Chinese high-end cars
In fact, for a long time, most of the share of China's auto market has been occupied by joint ventures and foreign brand models, especially the compact family car market, which has been occupied by xuanyi, corolla, langyi and other joint venture models.
All along, the compact sedan launched by Chinese brands can only survive in the cracks with high and low prices, and even labeled as "it is difficult to break the ceiling of 100,000 levels", and the home car market of more than 120,000 yuan can hardly see the shadow of independent brand models.
Until the emergence of Xingrui, it broke this market pattern. We are pleased to find that independent brands no longer show weakness to joint venture brands at low prices, and the cars represented by Xingrui have regained the right to speak in the Chinese car market. According to statistics, the sales of Xingrui high-end models accounted for 66%, and the average transaction price exceeded 134,000 yuan, higher than mainstream joint venture vehicles such as Xuanyi (121,000 yuan), Langyi (112,000 yuan), Corolla (111,000 yuan), and Xingrui used its strength to prove to the market that it was not inferior to its premium ability.
In addition, the market share of Xingrui is also steadily rising, with the best result in a single month exceeding 2.91%, and the best ranking in a single month entering the 10th place (ranking 9th in East China), which is enough to reflect that Xingrui is gradually encroaching on the market share of the joint venture car.
In the face of Xuanyi, Langyi, Corolla and other joint venture strong opponents, Xingrui did not avoid its sharp edge, but faced it directly, which of course is not blind confidence, but targeted.
With the product strength and quality that does not lose or even exceed the joint venture, Xingrui has sold from 0 to 10,000 vehicles since its listing, taking 30+ days; From 10,000 to 50,000, taking 100+ days; Rapidly exceeded 100,000 vehicles in 10 months, and exceeded 170,000 vehicles in 16 months on the market... It has created "Xingrui Speed" and become the only 150,000-level family car with an average monthly average of more than 10,000 yuan for Chinese brands, constantly refreshing the "record" of Chinese cars.
It can be seen that under the siege of chip shortage, repeated epidemics, declining production capacity in the industry and joint venture rivals at the same level, Xingrui still handed over excellent answers, which is enough to witness its strong strength.
In addition, the reason why Xingrui has achieved such good results is of course inseparable from the support of Geely Automobile.
As the head car company of Chinese brands, Geely Automobile shoulders the heavy responsibility of Chinese brands to break through and move upwards. Among them, the "China Star" CMA high-end series, which is composed of Xingyue L, Xingrui and Xingyue S, is constantly refreshing the ceiling of Chinese automobile value with high value, and has become a model for Chinese brands to move towards high-end.
Since the release of the "China Star" series, it has won high praise from the market and consumers with its product strength and high value that far exceeds that of the joint venture brand. In 2021, the total sales of the "China Star" series exceeded 210,000 vehicles in the whole year, accounting for 24.5% of geely brand sales, and sales rose again in January and February 2022.
It is worth noting that more than 60% of the users of the "China Star" series choose high-end models, 52% of the sales volume comes from the demand for additional purchases, and more than 40% of the users have joint venture car experience.
As a member of Geely's "China Star" series, Xingrui has carried forward the spiritual core of "dare to do" of China Star, whether it is Xingrui or Xingyue L, the "China Star" series has emitted a shining light in their respective market segments, they have broken the traditional independent brand habit of "cost-effective" as the strategy, but truly match other competitors with "high value".
It can be said that the selection of Xingrui as a service car is an affirmation and recognition of the high-value development of the "China Star" series.
3
Write at the end
Since its listing, Xingrui has proven itself in terms of market share and sales. Within a year, it quickly established a market reputation, created a premium ability that is no less than or even surpassed the joint venture brand, successfully compressed the living space of the joint venture competitors, boosted the confidence and image of chinese brand cars, and became an independent leader against the joint venture.
The grand event allows the world to read China, and the car figure that appeared at the venue is a high-end representative of China's automobile industry. With its subversive product strength and user experience, Xingrui breaks the barriers of joint ventures with high value, and is highly recognized by the market, but also the best business card to show the high-end achievements of China's automobiles.
It is believed that in 2022, the "China Star" series will continue to take advantage of the momentum, continuously challenge the ceiling of the value of independent brands with high value, and continue to lead Chinese brands upwards.
————end！————