On March 10, Beijing time, Volkswagen officially released the ID.Buzz model in Europe, once released, caused a heated discussion among netizens, some people said that the replica of the Volkswagen legendary model T1, some people said that this MPV model is very good-looking, especially Q Meng, even my female colleagues can't help but admire the appearance.
Volkswagen ID.Buzz from the name can know, from the volkswagen ID series of the fourth model, still from the MEB pure electric drive platform, the car will launch volkswagen ID.Buzz (MPV model) and Volkswagen ID.Buzz Cargo (closed truck) two models, the future of the car is expected to introduce domestic production and release, about the model information, the network has a lot of information to break the news, today the author relative to volkswagen ID.Buzz to do a brief analysis, although the current momentum is huge, But can it really be successful at home?
Volkswagen ID.Buzz reproduces part of the design language of Volkswagen T1, the shape is more rounded, compared to many square design concepts, with the front face design language of Volkswagen ID.Buzz, it looks very "cute" style, with the volkswagen very large center logo, the overall front face is very much like a "cartoon character", with the double spelling body color, it seems very impactful.
In terms of size, the Volkswagen ID.Buzz length, width and height are 4712/1985/1937mm, and the wheelbase is 2988, as a business and family MPV model, the space must be very sufficient to meet the daily driving needs. In terms of interior, volkswagen ID.Buzz interior continues the ID family style, and ID.6 and ID.4 are completely consistent, the steering wheel using digital design, touch experience, still retain a very mini LCD dashboard, although the screen is small, but the display content is still very rich, the central control screen also retains the DESIGN AND UI logic of the ID series.
From all aspects, the volkswagen ID.Buzz can indeed cause a very big momentum, but will it succeed in China?
The future of Volkswagen ID.Buzz?
From an objective point of view, Volkswagen ID.Buzz belongs to the Volkswagen ID.6 brother model, all have three rows of seats, but in the structure of the model has made certain adjustments, and in the domestic market, MPV models are relatively more niche, although there is a better space experience than three-row seat SUV models, but in the family car angle, SUV models can be more favored by market consumers.
Volkswagen ID.Buzz as a pure electric MPV model, after the introduction of domestic, will inevitably suffer from the domestic electric MPV model competition, the highest popularity is the Lantu Dreamer, the dreamer in the design concept, adhere to luxury as the core, whether in the interior, configuration and other dimensions, from a rational point of view, Volkswagen ID.Buzz and Dreamer is not at all in an order of magnitude, if only rely on brand effect, in the field of pure electric vehicle MPV, it is likely to suffer from Waterloo.
Taking the ID.6 series as an example, the author previously rated the ID.6 as the most comprehensive electric vehicle model in 2021, but it still cannot achieve good performance in the market, which is enough to prove that in the pure electric vehicle market, consumers have no previous affirmation of traditional brands, and consumers' consumption concepts have also changed, so it is very difficult for Volkswagen ID.Buzz to have a good performance in the domestic market.
Write at the end
The transformation of electrification, not only the change of energy, but also the reform of consumers' consumption concepts, in the pure electric vehicle market, whether it is the success of Hongguang MINIEV or Tesla, it is enough to witness the change of consumer concepts, coupled with the current successful experience of new domestic car-making forces, it can also affirm the transformation of consumers' car purchase concepts, so if you want to succeed in the pure electricity market and field, you need to change.