In recent years, the development of domestic new energy vehicles is in full swing, among which hybrid models are gradually recognized by consumers with low fuel consumption, no mileage anxiety, and green cards in some areas. According to the data, the cumulative sales of plug-in hybrid passenger cars in 2021 will be 600,000 units, an increase of 143.2% year-on-year.
In this context, independent brands compete for the hybrid market, and the comprehensive endurance of the products launched is more than 1,000 kilometers. Among them, Weipai launched mocha DHT-PHEV, opening up a new category of "0 anxiety intelligent electric"; Xingtu launched the Wind Chasing ET-i, shouldering the heavy responsibility of Chery's new exploration. In addition, Changan launched UNI-K iDD to get a piece of the mid-size hybrid SUV market; BYD launched the Song MAX DM-i to survive in the turbulent MPV market.
Enter the high-end new energy market Mocha DHT-PHEV opens up new categories
On March 1, Weipai's Mocha DHT-PHEV was officially launched, with a total of 2 models launched, with a price range of 295,000 to 315,000 yuan. With a 204km WLTC ultra-long pure electric endurance, the new car has created a new category of "0 anxiety intelligent electric" and entered China's high-end new energy market.
The front face of the Mocha DHT-PHEV adopts a hexagonal large-size front grille, supplemented by dot matrix chrome decoration, and the lower bracket is sportsized; In terms of interior, the central control adopts the design language of "Sky Dome Wisdom Modeling", and the 14.6-inch central control screen is quite eye-catching.
In addition, the new car is equipped with noH intelligent driver assistance system, which can realize six major travel scenarios, such as cornering overtaking, safe avoidance, tunnel passage, and access to high-speed ramps; In terms of power, the two-wheel drive long endurance version of the WLTC has an electric endurance of 204 kilometers, and the comprehensive endurance achieves more than 1000 kilometers; The high-performance electric all-wheel drive system has a maximum power of 355 kW and a maximum torque of 762 Nm.
"The new anxieties generated in the new era can only be eliminated by the new technologies of this era." Qiao Xinyu, chief marketing officer of Weipai, said that Mocha DHT-PHEV is such a product that comes into being from time to time, which integrates the most advanced technology of the whole group and truly opens the era of all-scenario zero anxiety travel.
Shoulder chery's upward responsibility Starway chasing the wind ET-i to take advantage of the victory chase
On March 2, Xingtu's Wind Chasing ET-i was officially launched, and a total of 2 models were launched for the new car, priced at 149,800-159,800 yuan.
The front face of the wind chasing ET-i is similar to the fuel version, and the split middle mesh is supplemented by three thick chrome grilles, which are matched with narrow headlights for high recognition. In addition, the new car is equipped with a double 12.3-inch through-screen, built-in Lion Lion Zhiyun 4.0 system, support AR real-life navigation, and strong practicality; In terms of power, it is composed of fuel engine + full-featured DHT transmission, with a pure electric cruising range of up to 105 kilometers and a comprehensive endurance of more than 1,000 kilometers.
In 2021, when the epidemic scattered outbreak and "lack of core", the star path bucked the trend. The data shows that Xingtu's sales in 2021 increased by 121% year-on-year and maintained positive growth for 14 consecutive months. The wind-chasing ET-i listed this time is the first model of Chery's "Star Core PowerED ET-i All-Engine Super Hybrid" system, which carries the heavy responsibility of the brand's new exploration upwards, and its importance is self-evident.
As Yin Tongyue, chairman of Chery Automobile, said, "Brand upward is what Chery Group must do, and Xingtu is the carrier of Chery brand upward, we will invest more resources and stronger strength in the group to build Xingtu, and the future product line of Xingtu will be as rich as Chery Automobile." Chinese car brands have no way to retreat upwards, only bright swords. ”
Changan tests the water hybrid UNI-K iDD wants to stir the mid-size SUV market
It is reported that Changan Passenger Cars' first plug-in hybrid model UNI-K iDD will be officially launched on March 10, and the new car has previously opened pre-sale, with a price range of 176,900-192,900 yuan.
In terms of appearance, the UNI-K iDD borderless grille inherits the classic design of the UNI family, hidden door handles, through-type taillights, with 20-inch wheels and orange calipers, which is highly recognizable; The interior adopts a full LCD instrument panel and is equipped with a double-spoke multi-function steering wheel; In terms of power, it is equipped with the Blue Whale NE 1.5T hybrid special engine, with a battery capacity of 30.74 kWh, a pure electric endurance of 130 kilometers, and a comprehensive endurance of 1100 kilometers.
As a high-end product series of Changan passenger cars, the UNI series has been favored by young consumers since its listing. The data shows that in 2021, the cumulative sales of the Changan UNI series exceeded 120,000 vehicles, becoming a representative of the upward breakthrough of independent brands. Today, the UNI-K iDD, positioned as a mid-size hybrid SUV, is on the market, and with its beautiful appearance and considerable price/performance ratio, it is expected to gain a foothold in the market segment.
The MPV market is surging Song MAX DM-i "electrocuted" to survive
It is reported that BYD's new Song MAX DM-i will be officially launched on March 12. According to the previous official release of the news, the new car is divided into 5 models, and the pre-sale price range is 146,800-173,800 yuan.
The new Song MAX DM-i front face adopts the "Dragon Face" design language, the treasure bottle grille is supplemented by a thick chrome banner, which has a high degree of recognition, and the new "upgraded roof" model provides new options for outdoor sports enthusiasts; In terms of interior, it is equipped with a large-size floating LCD screen, and is equipped with a full LCD instrument and a three-spoke multi-function steering wheel; In terms of power, it is equipped with a DM-i plug-in hybrid system composed of a 1.5L engine + electric motor, with a pure electric range of 105 kilometers and a comprehensive endurance of 1090 kilometers.
Since last year, with the release of the "three-child policy", the domestic MPV market has surged, and heavy models such as Kia Kahua, Hyundai Kustu, Toyota Xena, as well as Honda's new Odyssey and the new Alexandre have followed. In contrast, BYD Song MAX, with annual sales of less than 20,000 vehicles, fell out of the top 10 list.
Also last year, BYD launched a number of DM-i models, including Qin PLUS, Tang, Song PLUS, etc., with a cumulative sales of 273,000 vehicles throughout the year, almost on a par with EV models. Today, it remains to be seen whether the Song MAX DM-i "electrocution" can replicate its success in the sedan and SUV markets. (China Economic Network reporter Jiang Zhiwen)