In 2021, the wholesale sales volume of 865352 units, an increase of 36.8% year-on-year, and the market share was 4.1%
·Retail sales in 2021 599236 units, up 16.3% year-on-year and 3.0% market share
If Chery Automobile has any characteristics that go deep into the bone marrow, I think it is "random baby". In the early years, the main brand had a solid foundation, and it tossed a string of sub-brands such as Ruiqi, Karry, Ruilin, kaiyi, etc., in addition, in order to impact the high-end, it also cooperated with foreign-funded enterprises to create the Qoros brand.
After each encountered a wall, Chery once changed its former wrongs and shouted out the slogan of "returning to a Chery", and as a result, within a few years, Chery divided into brands such as Jietu, Xingtu, chery New Energy, etc., but these three correspond to the low-end, high-end and new energy markets, which can also be regarded as a clear division of labor and clear positioning.
However, within Chery's main brand, the problem of "chaotic baby" is still the same as always, the Arrizo 5 launched in 2016, once listed, became Chery's rare sales cow, but in the fierce competition lack of staying power, soon showed decline, Chery continued to "patch" around this car, October 2018 launched The Irrizo GX and EX, at the end of 2020 added Alizé 5 PLUS, added to the version of up to 4 models, and positioned as a compact sedan, Pricing is concentrated in 60,000-100,000 yuan.
As a result, the Allieder 5, which sold 106,000 vehicles in 2017, was expanded to 4 derivative versions in 2021, but the combined scale was only more than 80,000, which is also all the existing "belongings" of the entire Chery Group in the field of fuel cars.
The situation of the SUV lineup is better, the main models Tiggo 3x, Tiggo 5x, Tiggo 7 and Tiggo 8 are relatively clearly positioned, of which Tiggo 8 is the main sales force, and it is also the only model with average monthly sales of 10,000 vehicles of the Chery brand, with 119924 of the annual insurance volume, accounting for more than one-third of the Chery brand fuel vehicles. Tiggo 5x and Tiggo 7 both sold around 50,000 units, and with Tiggo 3x's size of less than 30,000 units, the total is also more than one-third.
In the early 100,000s can account for one-third, did not Chery have 865,000 units in batch sales last year?
In fact, Chery is a major exporter of its own brands, according to the data released by Chery, its export volume in 2021 reached 269,000 vehicles, which is naturally counted into the batch sales. As for the domestic market, according to the data on the amount of insurance, Chery's sales volume last year was almost 570,000 vehicles, of which the scale of Chery brand fuel vehicles was 326,000.
The remaining more than 200,000 vehicles are mainly composed of Jietu and Chery New Energy. Since entering the market in the second half of 2018, jietu has reached 91,000 vehicles in 2019, and the number of insurance vehicles in 2021 will officially exceed the 100,000 mark, reaching 128,000 vehicles.
Although the brand was born less than 4 years ago, the sales scale just exceeded 100,000, but open the page of the Jietu brand in the automotive vertical website, you will find that the number of products it is selling is really quite large, a total of 9 models. However, a closer look reveals that the X70 series alone includes the X70 Coupe, X70 PLUS, X70M, X70S and X70S EV, while the other three models are X90, X90 PLUS and X95.
This is just the name of the model, as for the configuration version of each model, I advise you not to explore it easily, there is no doubt that the shortcut must be Chery's own son, the characteristics of "chaotic baby", Chery brand to see also sigh out of the blue ...
▲The configuration version of Jietu X70 PLUS, can you count how many models there are?
Because the name is too similar, and the shape, price and size positioning are also very similar, it is not clear whose contribution, it can be determined that Jietu sold a total of 128,000 cars last year, the main sales range of 80,000-120,000, and also similar to the Chery brand SUV lineup, did not help Chery seize more low-priced markets, nor can it go further to a higher price, and because of the sharing of key powertrain technology, Jietu's growth, in fact, robbed a lot of Chery brand customers.
As for the high-end brand Xingtu, it will improve slightly in 2021, but the total sales are still less than 30,000 vehicles, and none of the 4 models can break the average monthly sales of 1,000, which is definitely a loss-making operation.
At present, the latest action of Xingtu is to open the pre-sale of the ET-i hybrid version of chasing the wind, and the price of the two configuration versions is set at 15 and 160,000 yuan. Unlike the Great Wall that took the lead in launching the HEV hybrid version, the Chasing Wind ET-i directly launched a PHEV plug-in hybrid version similar to BYD's DM-i, but the Chasing Wind ET-i has only released a pure electric endurance version of 105KM.
From the perspective of level, the wind chasing ET-i is basically equivalent to BYD's latest listed Song Pro DM-i, and the price of the latter's 110KM pure electric endurance version is 15.18-15.98 million, which shows that the pricing of the wind chasing ET-i is likely to refer to BYD. However, song pro DM-i also has three pure electric endurance 51KM versions, priced at 13.48-14.88 million. The lack of a low-endurance version to pull down the threshold may become a place for wind-chasing ET-i to suffer.
As for Chery New Energy, which focuses on electric vehicles, the little ant in its hand has become a best-selling model in low-cost electric micro-cars, with sales reaching 75,000 in 2021, but its success is somewhat inadvertent. The big ants that went on the market in September 2020 were rarely popular, and only sold more than 1,000 vehicles in total in 2021.
It seems that it really did not rely on its own strength to create a new best-selling model, Chery picked up the wealth code when it first made its fortune, began to actively inspire from the market explosion, and launched the QQ ice cream at the end of last year, the shape, pricing, configuration and even the mileage, all in line with the Hongguang MINIEV, and this car may become an important turning point for Chery New Energy in 2022, and even the entire Chery Group.
After all, from good to good, from evil to collapse, hard work for many years has not yielded results, and it is more difficult to control the wealth code at first sight. A brand new Chery may be about to break out of the shell.
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