The Year of the Tiger began and hit a new star high. From January to February 2022, Chery's high-end brand Xingtu, which is entering the third year of development, ushered in a new milestone moment: despite the Spring Festival holiday, chip shortages, production restrictions and other severe factors, with its own high-quality operation, Xingtu still won 8464 units (including export) new car sales in January and February, an increase of 164.7% over the same period last year. This is also after achieving 14 consecutive months of rapid growth in 2021, Xingtu has created another "Year of the Tiger" in 2022, leading the independent high-end market with an average growth rate that far exceeds the industry.
This extremely "gold-containing" achievement not only represents the market's increasing recognition of the strength and brand value of Xingtu's products, but also lays a solid word-of-mouth foundation for Xingtu's strides towards a higher goal in the next three years.
The "Cloud Moon" lineup has not diminished, and the brand premium has shown results
"With the best products, the most favorite users", Xingtu has always been committed to practicing this brand commitment with the strength of the whole system, providing users with products and services that exceed expectations. From January to February, the three major model series of Chasing Wind, Lingyun and Lanyue continued to release high-tech, high-quality and high-value energy, driving the brand to continue the hot sales trend.
In terms of each model series, the market performance of the "Cloud Moon Double Star" lineup composed of Xingtu Lingyun and Xingtu Lanyue is still eye-catching, achieving a year-on-year increase of 239.3% in January and February, accounting for 72.4% of the sales of the entire Xingtu series. With steadily rising sales volumes, this further supports Xingtu's ability to pay a high premium on the 200,000 price red line for its own/joint venture brands.
【StarWay】
【Star Journey Moon】
With super luxury and high performance as the essence, Xingtu Lingyun has circled countless fans since its debut, and can be called "the king of domestic intermediate SUV brushing". Previously, Starway Lingyun had become famous in the China Mass Production Car Competition (CCPC), an authoritative event known for its vegan car participation, defeating many giants such as Germany, Japan and the United States to become the "2021 Medium-sized SUV Group Annual Comprehensive Champion" and "The Fastest Fuel Vehicle Since the START of the CCPC" (0-100km/h 6.58 seconds).
Condensing Chery's 25 years of high-quality car manufacturing, Xingtu Lanyue not only has the high-value charm of comprehensively leapfrogging, but also is the best choice for urban explorers to start a concierge-level life. In 2021, Xingtu Lanyue has won the "Annual Top Ten Body", "China Heart Top Ten Engines", "C-NCAP Five-Star Safety Certification" and other industry authoritative awards, comprehensively interpreting the style of China's flagship.
The wind chasing series has been further expanded, and the new energy strategic map has been opened with innovative technologies
"Mastering the core technology is the only way for independent brands to go out and go up." Behind the steady increase in sales and the brand's high premium capabilities, in the final analysis, it is inseparable from the strong support of the innovative technology of M3X Mars Architecture PRO. Through practice, it has been proved that the M3X Mars architecture PRO has reached the world-class level in terms of vehicle capabilities.
Under the background of the new era, as the integrator and forerunner of Chery technology, Xingtu is more committed to leading independent high-end brands to the era of intelligence and new energy with innovative technologies, and helping the national double carbon goal to be achieved.
On January 7, Xingtu officially released the "Star Core Power ET-i Full Engine Super Hybrid" technology, which fired the first shot to lead the high-end new energy market. As one of the key special projects of "New Energy Vehicles" of the "13th Five-Year Plan" National Key Research and Development Plan, the DHT technology takes "3 engines, 3 gears, 9 modes and 11 speeds" as the core advantage, creating a new path of Chinese hybrid power with complete intellectual property rights, and providing a more diversified reference sample for the development of New Energy Vehicles in China.
【Star Trail WIND CHASE ET-i】
Marked by the first new energy model launched on March 2, the Wind Chaser ET-i, Xingtu officially opened the strategic development map of "new energy + traditional energy" two-wheel drive. The wind chasing ET-i is equipped with the power combination of "1.5TCI strongest Chinese heart + DHT full-featured transmission", with four high-value product forces of "super hybrid endurance is not anxious", "surging power is super strong", "driving experience is very smooth", and "intelligent technology is more spoiled for you", bringing users an unprecedented new hybrid experience.
【Star Chasing Wind Goddess Edition】
In addition to chasing the wind ET-i, the arrival of the wind chasing goddess version has further enriched the lineup of the wind chasing series. On the eve of the "3.8 Goddess Day", with the theme of "We Women, Hao is not inferior" new era women's declaration, the Wind Chasing Goddess Edition was officially launched. The arrival of the car not only brings more personalized and high-quality car life to more women, but also represents the official opening of the "she power" marketing era of Xingtu.
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