Introduction: In the past two years, luxury cars known for their quality have been favored, such as BMW, Cadillac, Mercedes-Benz, Tesla, Audi and Lexus and other brands, all of which have very good market performance. However, many people have concerns about luxury cars, fearing that they will depreciate too quickly and bring financial losses to themselves. So in the luxury car market, how is the retention rate of major brands performing? Not long ago, the China Automobile Dealers Association announced the ranking of luxury car brand retention rate in February, Lexus ranked second, Mercedes-Benz pressed BMW Audi, volvo, Tesla failed to enter the top ten! Latest! Luxury car retention rate ranking update, Mercedes-Benz pressure BMW Audi, Tesla did not enter the top ten!
First of all, the top five remain unchanged, still Porsche, Lexus, Mercedes-Benz, BMW and Audi, but compared with January, Mercedes-Benz, BMW and Audi have improved their retention rates, and BMW has improved the most. Porsche and Lexus are firmly in the top two, and their retention rate is above 90%, which is actually very understandable, after all, many models under Porsche and Lexus need to be increased in price to mention the car. Mercedes-Benz, BMW and Audi are firmly in the top five, Mercedes-Benz is the most value-preserving, but also very in line with market performance, BMW this time the largest increase, Audi cars second, their retention rate is less than 75%.
Secondly, six to ten are not mainstream luxury car brands, namely Land Rover, Lincoln, Infiniti, Cadillac and Acura, in addition to Cadillac's sales performance is not bad, the other four luxury car brands are mediocre, especially the Japanese car Infiniti and Acura, although Nissan and Honda are more popular in our country, but their sub-brand market performance is more average. In fact, infiniti and Acura brands are the main market in North America, and their quality performance is not as good as lexus for Japanese cars, so they are not favored in our country.
The last luxury car brands on the list are Jaguar, Volvo, Tesla and DS, Jaguar's retention rate has improved slightly, Volvo has also increased, but Volvo's retention rate is only 60.3%, and there is a big gap with brands such as Lexus and Porsche. Tesla failed to enter the top ten, or quite surprising, Tesla is favored in our country, the monthly sales of the two main models are more than 20,000 vehicles, but in terms of retention rate, Tesla still can not escape the drawbacks of new energy brands.