Following the opening in January, GAC Toyota recently released its sales figures for February. According to the data, GAC Toyota sold 53,094 vehicles in the month, an increase of 4.3% year-on-year, setting a record for february sales in the calendar year.
Specifically, with the blessing of TNGA's three flagship models, a total of 46,157 units were sold in February, an increase of 27.8% year-on-year. Among them, the flagship car Camry sold 14,228 units, an increase of 64% year-on-year. In addition to last year, camry topped the annual sales championship, it has recently ranked first in the B-segment market segment.
In addition, Highlander has always been the leader of the 7-seat SUV market segment, almost all of which are players who want to fight in the same category, but it is helpless that its product strength is really difficult for consumers to say no. It is understood that although highlander sales in February were over 10,000, the achievement of breaking 10,000 for 4 consecutive months was also broken. But as a model positioned as a medium-sized SUV, 7115 units in the month is not too bad, and there is still a 12.7% year-on-year increase.
In addition, Xena sold 4,120 vehicles in February, down from the previous month. Judging from the proportion of the announced configuration, the top model occupies 40%. It can be seen that in the purchase of cars, most of the consumption is still more inclined to choose models with higher configuration and more comfort configuration.
It can be seen from the introduction of a number of new SUV models by GAC Toyota last year that this year's SUV matrix will be the focus of development and the heavy responsibility of taking on the volume. In addition to the existing Veranda and C-HR, the lower-priced Fenglanda and the medium-positioned Weisa are also gradually listed. Among them, it is understood that since the launch of the Fenglanda model for one month, the cumulative order sales have exceeded 11,000 units.
At present, GAC Toyota has formed a complete SUV product matrix consisting of Fenglanda, C-HR, Veranda and Highlander, covering the overall price range of 120,000-300,000. At the same time, in this product, a variety of power forms have also been introduced for consumers to choose. As a consumer, no matter what the demand, you can easily find the corresponding product.
In addition, according to the plan, GAC Toyota will also start the launch offensive of pure electric models with e-TNGA architecture this year, and the first new bZ series models are expected to be launched within the year. At that time, gac toyota's product situation will be further broadened.
At the same time, it is reported that GAC Toyota's new plant expanded in Nansha, Guangzhou, is expected to be officially put into operation this year. After completion, the production capacity is expected to be 200,000 vehicles / year, and the total planned production capacity will reach 800,000 vehicles / year, and strive to provide guarantee for the annual sales target of 1 million vehicles.
National public opinion: With the rapid resumption of operation of all walks of life after the Spring Festival, a variety of materials and raw materials have returned to normal, and car companies can also enter production and delivery as soon as possible. Even, under the situation that the sales volume of some car companies in February has declined to varying degrees, GAC Toyota can still maintain relatively stable growth, which is quite strong. What kind of performance will be brought to us next, it remains to be seen.