summary:
●In February, due to the Spring Festival, Bosch ESP supply shortage and other factors, Great Wall Motor's production capacity was limited, and it is currently taking active measures to quickly solve the problem of parts supply;
●From January to February, the proportion of sales of models of Great Wall Motor above 150,000 yuan increased to 15.5%, the proportion of intelligent models increased to 88.1%, and the proportion of lemon, tank and coffee intelligent three major technology brand models has reached 75.1%, continuing to move towards high value and intelligence;
●Mocha DHT-PHEV, Tank 500, King Kong Cannon, Ballet Cat, Lightning Cat, Punk Cat and other new products to force market segmentation;
●A variety of new cars equipped with lemon hybrid DHT technology ushered in overseas debuts, helping Great Wall Motors to develop globally with technical strength.
On March 8, Great Wall Motor Co., Ltd. (stock code: 601633. SH,02333.HK; hereinafter referred to as Great Wall Motor) released production and sales data for February 2022. In February, Great Wall Motor sold 70,792 new vehicles, of which 6,037 were sold overseas. From January to February this year, the proportion of sales of models of great wall motors with more than 150,000 yuan increased to 15.5%, and the proportion of intelligent models increased to 88.1%, and high-value and intelligent products have become the company's main sales force. Since the release of the three major technology brands of lemon, tank and coffee intelligence, they have continuously stimulated new kinetic energy of products, and the proportion of models based on the three major technology brands has continued to increase, reaching 75.1% this year. Next, the product matrix of Great Wall Motors will continue to be renewed, and many models such as Tank 500, Euler Ballet Cat, Euler Lightning Cat, Andrapunk Cat will appear soon, stimulating new momentum for enterprise development.
In February, Great Wall Motor's production and sales data decreased significantly, mainly due to insufficient supply of body electronic stability systems (ESP) produced by Bosch Automotive Parts (Suzhou) Co., Ltd. (hereinafter referred to as "Bosch"). Bosch is the exclusive supplier of ESP configurations for Great Wall Motors' main models. Great Wall Motor is actively promoting bosch group headquarters and chip suppliers to jointly formulate production increase plans, and strive to quickly solve the problem of parts supply.
New products inspire new momentum A number of blockbuster new cars of the five major brands will appear
The Haval brand sold 41,994 vehicles in February, of which the "National God Car" Haval H sold 19,620 units in June, haval big dog sold 7,423 units per month, and Haval god beast sold 5,009 units per month, and the cumulative sales of haval god beasts exceeded 21,000 units in the three months of listing. As the second model of the Haval dog category, Haval Kugou has carried out naming co-creation and tide co-creation, and the pace of listing is accelerating, and the future will go to the ideal life with "daring" youth.
Third generation Haval H6
Haval Divine Beast
The Euler brand sold 6,261 units in February, of which 4,066 were sold in the Monthly. From March 1, 2022 Euler good cat began to order, priced at 121,900-151,900 yuan, using a 1+N customization model, to achieve advanced appearance and comfort, to meet the user's more diversified car needs. In 2022, Products such as Euler Ballet Cat, Euler Lightning Cat, and EulerPunk Cat will be launched one after another, providing new exclusive cars for more female users.
Euler good cat
Weipai sold 4,432 new cars in February, including 2,387 star model latte DHT, up 52% month-on-month. On March 1, the MOCHA DHT-PHEV was officially launched, with a total of two models launched, with a price range of 295,000 to 315,000 yuan. As the integrator of intelligent DHT and coffee intelligence, Mocha DHT-PHEV opens up a new category of "0 anxiety intelligent electric" with full-stack self-developed NOH high-end intelligent driving and 204 km WLC ultra-long pure electric endurance, and enters China's high-end new energy market.
Weipai Mocha DHT-PHEV
The Tank 300 sold 6,468 units this month, and the cumulative number of users has exceeded 100,000. On March 18, the Tank 500 will be officially launched, reshaping the new benchmark of medium and large business luxury SUVs. In the future, adhering to the user-centered concept, tanks will continue to build new contacts with users through category innovation, service upgrades, ecological co-creation, etc., and work with more tankers to develop new strengths of hardcore tide products, and the two product matrices of "mecha technology" and "business luxury" will continue to be enriched, and work with users to create a tide play off-road lifestyle.
Tank 300
Tank 500
The Great Wall Pickup sold 11,637 units in February, of which 8,512 were Great Wall Guns. On March 2, the "fashion commercial pickup" King Kong Cannon fully opened pre-sale, and the pre-sale price range was 90,000-120,000 yuan. King Kong cannon provides two kinds of power of wood and gasoline, two and four drive forms, and three kinds of cargo boxes of TEU, long box and flat bottom cargo box to meet the diversified needs of users. Built with global car standards, King Kong Cannon is committed to creating a car of value and a car of people's livelihood for thousands of industries, helping users to do a good business and a better life.
"Fashion commercial pickup" King Kong cannon
A variety of new cars equipped with lemon hybrid DHT technology debut overseas The technical strength helps the development of globalization
On February 9th, great wall motor GWM brand Thailand first anniversary online conference was held in Bangkok, Thailand. Great Wall Motor released the GWM brand ASEAN regional super symbol and the "4+4" strategic layout of the ASEAN market, and in 2022, on the basis of the four markets of Thailand, Brunei, Laos and Myanmar, it will officially launch the normal operation of Malaysia, Vietnam, the Philippines and Singapore, forming a "4+4" ASEAN market strategic layout and helping the 2025 globalization strategy to land.
HAVAL JOLION HEV
In 2022, Great Wall Motors will rely on the global R&D, production and marketing system to accelerate the iteration of overseas new vehicles and win the favor of more global users with global intelligent technology products.
In the field of new energy, at present, Great Wall Motors has listed new energy models such as Haval H6 HEV, Haval JOLION HEV, Euler Good Cat and so on overseas, and more new models equipped with core technologies such as lemon hybrid DHT will exert efforts in overseas markets to continuously enhance brand influence with a more perfect product matrix.
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