The first batch of domestic Maserati MC20 on the road, this car is the Maserati family value bearer, although it is a six-cylinder car, but the maximum horsepower of 630 horses, peak torque of 730 Nm, 100 km acceleration of 2.9 seconds, it can be said that MC20 is a car with both performance and appearance, so many Maserati fans have great hopes for this car, always feel that Maserati MC20 can inject vitality into the family again, here need to say a little, high value does not equal high sales.
The data shows that from the launch to January 2022, Maserati's sales in Chinese mainland were 23, which were 1 in March 2021, 1 in April, 1 in October, 1 in November, 1 in December, and 18 in January 2022. If I'm not mistaken, the 2021 MC20 should have a test drive, and anyway, it can be seen on the road. As for whether sales in China will double in the future, it is difficult to say at present, but most people are not optimistic. Some people blame poor sales on insufficient production capacity, but in fact, this is a shield.
Don't always obsess over limited quantities, and don't always talk about insufficient capacity. To put it bluntly, doing business is to make money, who will not get along with money? Who wouldn't want to sell a commodity all over the world? Who wouldn't want to turn a merchandise into a bestseller? Sometimes the so-called limited quantity can be understood as a fig leaf, because the market space is so large. In bugatti, for example, 500 limited editions are basically the limit, and if 600 are launched, it is possible to stock 100 or even more. MC20 to China's quota of 75 vehicles are judged by the market, if the Chinese market demand is particularly large, Maserati will not limit the quota, who will not go through with the money?
Some people will say that the sales are not good because of insufficient production capacity, if Maserati has as many orders as snowflakes, won't Maserati open a few more production lines? You know, Maserati's performance in the past decade or so has not been good, especially in these years, sales in 2019 were 19,000 vehicles, 17,000 in 2020, and 24,269 in 2021, with growth mainly dependent on SUVs.
At present, Maserati's main global model is an SUV, accounting for nearly 60%, while the Maserati MC20 is only 1%. Before, many people also thought that Maserati is a supercar queen, with the MC20, it will definitely bring new vitality to the family, in fact, relying on sports cars is not enough, Porsche is the best example.
The porsche family's high-selling models are not sports cars, but cayennes and paramelas and macans. There are few people who really make money in sports cars, basically they are losing money, if they make money, they basically rely on cross-border models, since Levante sales are good, Maserati will operate SUV well, this is the way out, relying on MC20 to bring vitality is unrealistic.