"Buy a car, go to Hongliu Road." This is a phrase that car buyers in Shanghai often hear now.
From the introduction of the first 4S store of Shanghai Xinghan Mercedes-Benz in 2009 to the veritable "famous car billion yuan workshop" today, for more than ten years, the Xinyang Industrial Park in Taopu Town has continued to increase its capacity in innovation and development, and has worked hard in transformation and upgrading.
Nowadays, with the entry of many car companies and 4S stores, upstream and downstream related enterprises continue to gather, the industrial chain continues to improve, talent resources are further gathered, the brand effect is further highlighted, and the business card of "Hongliu Road Famous Car Shop" is getting brighter and brighter.
Mercedes-Benz, BMW, Jaguar, Land Rover, Lincoln, Coolpad, Jeep, imported Volkswagen and many other well-known car brand 4S stores and upstream and downstream related enterprises gathered here to develop, the brand effect is further highlighted.
In recent years, as a new trend of new energy vehicle companies will also focus on this, BYD, Weilai and other new energy vehicle companies have settled, Xiaopeng, Weima new energy vehicle Xinyang Park 4S store is also planned to be officially opened in the first half of this year. The entry of various brand car merchants has brought consumers more choices, making the "Hongliu Road Famous Car Shop" more and more popular.
Even if affected by the epidemic, in the case of the sluggish performance of the overall automobile trade industry, the "Hongliu Road Famous Car Shop" automobile retail has also "risen against the trend", and only in 2020, a National Day Golden Week has achieved gratifying results of selling 391 vehicles and sales revenue of more than 150 million yuan.
Behind this, it is inseparable from the continuous breakthrough and innovation of Xinyang Park and the active pursuit of transformation.
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Wang Xi, secretary of the Party Committee of Xinyang Park, introduced that in order to cope with the crisis brought by the epidemic to automobile retail, the park and enterprises actively tried the new sales model of "live streaming with goods", and cooperated with the two-level live broadcast platform in the urban area to carry out "online car viewing" to solve the pain points of automobile sellers. The live broadcast "fire" hongliu road, but also let the "buy a car, go to the red willow road" more deeply rooted in the hearts of the people.
With the first successful experience, Xinyang Park dug up the "pain points" again, united with the two-level live broadcast platform in the urban area, and planned an upgraded live broadcast for the "Hongliu Road Famous Car Workshop" before the eleventh holiday. The warm-up and early drainage of live broadcasts directly pulled the store's holiday consumption.
With the magnificent development of the automobile trade industry in Xinyang Park, the industrial worker team is also growing, as of now, the industrial worker team related to the automobile trade in Xinyang Park has reached more than 1200 people. In order to better gather talents and give full play to the advantages of talent resources, the park has continuously improved the political status, skill level and ideological quality of industrial workers by opening up a series of related work such as promotion channels, skills training, and humanistic care.
Wang Xi introduced that the Xinyang Industrial Park holds an automotive skills competition every year, covering the whole process from front desk reception to after-sales vehicle testing and maintenance, and various competition items will also be updated according to the needs of the industry. In 2021, the competition project of "fault diagnosis and elimination of new energy vehicles" was included for the first time, which not only responded to the new requirements of industrial development for skilled talents, but also reflected the park's "tailor-made" cultivation of skilled workers.
Lu Changyun, a senior technician from Shanghai Xinghan Automobile Maintenance Service Co., Ltd. (hereinafter referred to as Shanghai Xinghan) in Xinyang Park, won the first prize in the 2021 Putuo District "Xinyang Cup" Employee Automobile Maintenance Skills Competition "New Energy Vehicle Fault Diagnosis and Elimination" competition, and won the title of "Putuo Craftsman" in 2021.
To achieve such good results, in addition to the full love for the automobile maintenance industry, it is inseparable from the company's careful cultivation, more importantly, as a member of the industrial team of the automobile trade industry in the Xinyang Industrial Park, he hitched a ride on the "ideal train" of the industrial workers in the automobile business industry.
Nowadays, a good industrial development ecology with industrial talents gathering and automobile trade industry agglomeration has initially taken shape in Xinyang Park. "Looking forward to the development vision of Xinyang Park in the future, the core is 'rooted in Xinyang, fame and fortune'." Wang Xi said that in the future, Xinyang Park will continue to carry forward the spirit of "reliable people (universal), things done well (top)", do a good job in the enterprise's "warmest shop small two" and "best partner", so that enterprises rooted in the park can be developed and grow; let the talents who devote themselves to the park realize their ideals in life.
Source: Shanghai Putuo