On December 14th, the 20th Shanghai International University Advertising Festival Finals and Closing Ceremony Awards Ceremony was held in Putuo District.
With the theme of "Running", the advertising festival began with four creative propositions, and more than 400 domestic and foreign universities participated in the activities, and more than 10,000 entries from domestic and foreign universities were received.
This year, for the needs of epidemic prevention, the finals and closing ceremony awards ceremony once again adopted the form of "online proposal" and "offline scoring". The 24 groups of participating teams from colleges and universities from all over the world who were shortlisted for the finals appeared in the "cloud", showing their creative power and presenting wonderful moments with the most wonderful proposals. After 4 hours of intense competition, the contestants brought a creative feast for everyone. The jury and creative mentors attended the offline and carefully watched the proposals of all the students and commented and summarized.
This year, the Putuo District Culture and Tourism Bureau, as one of the proposition units of the advertising festival, also promotes cultural attitudes in the form of putuo Suzhou Creek propositions.
According to reports, in the future, the Putuo District Cultural and Tourism Bureau will promote the work in 2022 around "12345": "1" is to do a good job in the big article of "one river" and further polish the Putuo business card of "Suzhou Creek"; "2" is to actively build a digital service platform and an online cultural tourism market law enforcement supervision information platform "two platforms". "3" is to continue to enrich the connotation of the "three cultures" of red culture, Jiangnan culture and Haipai culture; "4" is to continuously strengthen the industrial development of the "four fields" of online audio-visual, digital advertising, game e-sports, film and television performing arts; "5" is to accelerate the construction of the "five carriers" of digital advertising industrial park, SMG creative video base, Zhonghai Theater, NetEase Blizzard E-sports Hall, and Poker Art Center.