In a free-market economy, boycotting is more like a stupid act, because smart people can find a better way than to resist, which is to make themselves stronger.
Because only by making yourself stronger will your opponent really face an existential crisis.
Motorola, Nokia, Sony Ericsson and other companies no one resisted, but eventually withdrew from the stage of history, today even if they return to the counter, you and I, will choose a better Millet, Huawei.
Will you abandon Gree and Midea and choose the so-called joint venture home appliances? Look at Siemens' market share, it is dispensable.
These enterprises really but withdraw from the stage of history, never to be boycotted and expelled, but in the case of the market economy, our Chinese brand is stronger, we recognize the Chinese brand from the heart, and behind it is the Chinese brand itself in its own efforts, in the inspiration to suppress foreign investment.
What about Tesla? Do we need to resist?
Sales in the past year have taught us that if a product is really very competitive, then the so-called boycott is only the willingness of a small number of people, and Model 3 and later Model Y have used unparalleled sales growth to prove the superiority of their products.
Countless consumers are still willing to put Tesla at the top of the car list.
Today we look at Tesla, a model series product that has been domestically produced for a long time, is it still foreign capital in the simple sense? Apparently not.
The gigafactory in Lingang, Shanghai, was first produced by a group of yellow people, and in addition, Tesla's multiple production parts, including the three-store system, were provided by Chinese suppliers.
Charging piles, inverters, charging pile networks, operations, transmission boxes, steering wheels, bumpers, instrument panels, interior parts, seat belts, seals, sensors, relays, air conditioners, etc., the manufacturers are all Chinese enterprises.
The market is free, and Tesla has also chosen its own research and development on core components, or procurement of foreign giants.
For example, the motor controller is developed by itself, the battery module is used by Panasonic, the air suspension is used by Continental, the front and rear stabilizer bars are thyssenkrupp, and the tires are Michelin, the electronic booster is Bosch, the brake system Brebo, the radar, the processor valeo and NVIDIA.
What I am thinking about is that there are still a lot of domestic components on a car, and there are also Tesla's procurement of components from other top companies, so what is the significance of boycotting Tesla?
Do you think Tesla is too strong, or Tesla is too poor quality?
From the market point of view, Tesla is just an ordinary car brand, it will be in accordance with the competitiveness of the company in the market, to select the products of parts suppliers, it believes that Michelin tires are the best, then use Michelin tires, he also thinks that continental group air suspension quality is good, and feels that Panasonic's battery and the motor controller developed by itself can make the performance of the vehicle more outstanding.
Of course, tesla also used a lot of domestic components after the domestic production, using Chinese dashboards, charging piles, seats and so on.
Smart people can see that the important components are still first-line brands, the core components are still Tesla's, and only some of the parts that can be replaced are domestic.
Why?
The reason is that our component suppliers have no core competencies in front of Continental, Intel, Michelin, Valeo and ThyssenKrupp.
To illustrate, the market is still completely open, this is an era where the able are on top, the strong will be selected, and the weak will never have the right to speak.
What we should think about is that Tesla is not an enterprise that can be easily resisted, and since it cannot be truly marginalized for the time being, the fastest, most effective, and most fundamental way is to strengthen the competitiveness of Chinese brands themselves.
Only the same price model, really attracting consumers in the market, can make Tesla suffer, so that consumers even if they close their eyes to buy Chinese cars that do not regret the emergence, Tesla can successfully be marginalized.
Ten years ago, some people were willing to increase the price of 40,000 to buy The wayguan without looking at domestic cars, today's Haval H6 has dominated the 100,000-150,000 SUV market for many years, and the joint venture SUV at the same price has fallen.
Is this a boycott that succeeds? The Chinese brand is really strong, so the only way to want Tesla edge is to let the Chinese brand stand up, relying on engineers behind it, relying on time and sweat.