Heard that the company's self-built building is about to start construction? The employees of Poker Technology Co., Ltd. (hereinafter referred to as "Boke"), a company in Putuo District, "exploded" for a while. In addition to the excitement, there are still many people who do not understand the "past and present lives" of this Poker building.
A few days ago, the day before the official start of construction of the Poker Building, an art exhibition called "Exhibition No. 0" opened at the construction site.
Why "Exhibition No. 0"? - It means that everything starts from scratch. "Tomorrow our building is about to officially break ground, and '0' means a fresh start." Poker Art Director Tao Shiwei told reporters: "For this reason, we deliberately chose to hold an exhibition on the day before the start of construction, and invited our friends to come to the exhibition in batches, so that our employees can have a clear understanding of the design positioning of the building and the Poker Art Center in this building, and can also participate together." ”
To this end, the exhibition area site specially set up "Just start like this......... (Ando Story)" exhibition area, introducing the origin and design results of the Poker Building. Yang Mingxuan is an ordinary employee of Poker, after seeing the letter written by the company's founder Xu Renbin to Tadao Ando, he told reporters: "Although I have heard about the design of the building before, the sense of participation is still very low, through this exhibition, I learned more about the story behind our building, personally involved in a lot of feelings, I think the company is doing these things both internally and externally are very meaningful." ”
The reporter saw at the exhibition site that the scene also set up theme exhibition areas such as "May not be what you think (exhibition preview)" and "as long as you can create anything (future co-creation)", and the exhibits include paintings created by Pock employees themselves, wall graffiti, award-winning IP displays, and personalized installation art from young artists.
The exhibition site played the slogans of "forbidden quiet", "forbidden serious" and "forbidden forbidden", according to reports, the main purpose of this design is to hope that this art exhibition can break the shackles and look at the art exhibition from a new perspective of the gamer. The reporter learned that as the first art center of "no construction has begun, the wasteland is exhibited first", this exhibition adopts the online and offline dual-line viewing mode, and integrates the map unlocking game mechanism to achieve online and offline linkage.
In 2021, Polk came up with the concept of "game + art" and took action with the consistent efficient action of Internet people. "Art is Game" – Pock shouted his art slogan, and in this name, he established the A.I.G. department, which is responsible for the practical promotion of the company's "game + art" strategy and the future operation of the Polk Art Center.
"Young and unlimited. It's our Attitude to Polk's art. Tao Shiwei told reporters, "I hope that we will not only make games, but can pull the value of games and animations higher, so we thought of using the carrier of art." In the future, more young artists will be cultivated with the help of the carrier platform of the art center, and our game itself will become a special work of art in the future. ”
According to reports, the Poker Center project covers an area of more than 40,000 square meters, with a total investment of more than 1 billion yuan. In the future, an art center will be opened in the building, with an area of nearly 12,000 square meters. For Poker's young people, "play + art" is a spontaneous "centripetal force" that condenses them.
According to reports, the "No. 0 Exhibition" exhibition period is only set for one day. Looking back at the time when it first moved into Putuo in 2010, less than 300 square meters of leased office space, by January, the property and tax level has reached 810 million yuan, and this year it is expected to step onto the first "billion yuan" step in the history of enterprise development. In the future, Poker will use "Game +" to empower more business areas and write down the characteristic art history of Polk and Putuo.
Author: Zhang Xiaoming Ding Wanxing
Edit: Zhou Chen
Editor-in-Charge: Liu Liyuan
*Wenhui exclusive manuscript, please indicate the source when reprinting.