Acura finally couldn't survive in China and decided to quit the Chinese market. In fact, acura has stopped importing car business last year, and is now waiting for manufacturers to speak. Acura withdrew from the Chinese market because sales were so poor. The data shows that in January 2022, Acura sold 302 vehicles in Chinese mainland, 6554 vehicles in 2021, 11940 vehicles in 2020, 15402 vehicles in 2019, 10249 vehicles in 2018, and 985 vehicles in 2017, that is to say, from 2017 to January 2022, Acura's total sales volume was 45432 vehicles, including imported and domestic. The sales volume of several years is only equivalent to bmw's sales for more than ten days, so it can't survive.
As we all know, Acura was born because of the North American market, so this brand has a high popularity in North America and a high degree of brand recognition, but it is not possible in China, and the brand awareness and recognition are relatively low. Putting aside the brand, Acura's product strength is still OK. This brand belongs to you buy I recommend, you buy me likes, change me, I don't buy the series. Before withdrawing from China, if Acura were asked to give a speech, Acura would probably say so.
Acura: According to my years of practical experience, Chinese buy a car to see three major pieces, this three major pieces are not the engine, chassis, transmission, but the logo, central control, appearance. When others see my appearance, it's OK, when they see the car logo, they start to shake their heads, no, no, really not, the most embarrassing thing for me is not the front and rear car logos, but the wheel logo, people who don't know me call me Chang'an, people who know me call me Chang'an King.
In fact, Acura's withdrawal from the Chinese market is sooner or later, because sales are there! Acura has always been on fire under the bed, hiding for a while is a while, after all, the Chinese market is too big, so procrastination, in fact, another angle can be understood, just like you like a girl very much, people disdain, no matter how hard you try, can not change the status quo, but you are not dead hearted, Acura in China is probably like this. After Acura withdrew from the Chinese market, Infiniti will not only not be happy, but will be more worried, and Jeniss and Alfa Romeo also feel the same way.
Data show that from 2017 to January 2022, Infiniti's sales in Chinese mainland were 178866, and Alfa Romeo was 21006, that is to say, Alfa Romeo was not as high as Acura's sales, in fact, Romeo was also hard to carry, and Genissy's life was not good. In January 2022, Geniseys sold 136 vehicles in Chinese mainland, which is 50 more than Alfa Romeo, which seems to be more than Romeo, but in fact, it is not, because Romeo officially entered the Chinese market in April 2017, selling 159 vehicles in April and 426 vehicles in May, which is higher than Genisys. Relatively speaking, Infiniti's life is a little better.
Selling cars in China, brands are really important, especially high-end brands, but many brands can't support high prices. If the pricing is too low, sorry for their own positioning, it will also hurt the same brothers, so it is obviously not advisable to obtain the market at a low price. If the pricing is slightly higher and it is not recognized by consumers, it is too difficult. Acura backslide is just the beginning, who will be next? If I'm not mistaken, it should be Romeo, because Romeo has been carrying for a long time, his arms are sore, as for Genises, a change of name has only begun, and it is estimated that he can carry it for a while.