Text\Jinling
With the fermentation of the Song PLUS fuel version problem, not only Song PLUS has been put in the spotlight, as the general manager of BYD's brand and public relations business department, Li Yunfei has also ushered in a new test, on the one hand, the feedback on the problem has made Song PLUS top 1 in the complaint list, the user voice is very high, on the other hand, the brand and the "spokesperson" have lost their voices, and the two have formed a sharp contrast.
According to sales data, BYD's monthly sales reached more than 91,000 units in February, of which 88,000 new energy vehicles, accounting for 96.7%. This means that at present, the overall sales volume of BYD fuel vehicles may account for less than 5%, especially with the rapid increase in the penetration rate of new energy vehicles, new energy vehicles will become the absolute main force of BYD.
However, the problem is that with the popularity of BYD's new energy vehicles, the owners of its old fuel vehicles are suffering from some "unhappiness". Complaint data from "Car Quality Network" shows that in February, BYD Song PLUS topped the TOP1 of the SUV complaint list with more than 300 complaints, which caused a lot of attention.
An important reason for its complaints is that the Song PLUS fuel version of the OTA remote upgrade can not be used, a number of car owners said: BYD Song PLUS fuel version has been listed for two years, OTA upgrade has not been able to use, the owner can only go to the 4S store to use the U disk upgrade, can not enjoy the function of OTA upgrade normally.
A Song PLUS 2020 1.5T automatic flagship owner said: "The ota upgrade when the car is listed is a major selling point of the car. Since its listing in 2020, many car machine audio bugs in the middle need to go to the 4s store for manual installation and upgrading, and the manufacturer has not carried out ota push. The reply given by the latest development almost sentenced Song Plus to death, and at present, Song Plus does not have an OTA car upgrade function! To this understand all understand, the configuration table marked with this function, 4s said that the current Song plus system does not have an OTA car machine upgrade function, everyone should protect the rights to protect the rights, 625 car machine has no play, change the 665 car machine has hope, the original Han is also a strong user response to the upgrade of the 665 car machine, At present, the god has developed a 665 brush dlink4.0 package, fuel is really the mother of this thing byd suspected of not having the performance of the product should be prepared and explained in advance, the consumer's right to know has not been guaranteed, and suspected fraud, the configuration table is marked with this function, but the substance does not have this function. I hope we support domestic production, and domestic production will not disappoint us. ”
Obviously, the difference in treatment between the Fuel Version of Song PLUS and the DMi model has also triggered the dissatisfaction of old car owners, who even bluntly said that BYD is "suspected of fraud". At the same time, car owners are also dissatisfied that in addition to the remote OTA, the Song PLUS DMi can also be equipped with DiLink 4.0 new car machines. At the same time, in terms of chips, the Song PLUS fuel version is equipped with a 625 chip, which has a caton problem.
Similar complaints are not uncommon in "Car Quality Network" and related forums, but unfortunately, BYD has not yet given a convincing reply to these problems. However, with the frequent occurrence of complaints, the problem has a tendency to gradually ferment.
In the author's opinion, it is not uncommon for models with different prices to have differences in configuration, but manufacturers should give explanations before publicity, otherwise causing consumer misunderstanding will not only reduce the user's driving experience, but also be questioned "suspected of fraud". It will also have a negative impact on brand image and word of mouth.
In fact, with the advent of the new four modernizations of automobiles, the "weight" of fuel vehicles in BYD has become lower and lower, especially from the current sales composition of BYD, the proportion of fuel vehicles can be almost negligible. At the same time, according to BYD's new car planning, its future new cars will also focus on pure electricity and DMI hybrids, and fuel vehicles may gradually become BYD's "abandoned son".
It is worth noting that in addition to the OTA problem, the Song PLUS fuel version was also exposed in the "Car Quality Network" that there were problems such as video and audio system failures, engine noise, and transmission setbacks, which also caused certain troubles to the owners.
Write at the end:
Undoubtedly, the reasons may be complicated, but the user voice of BYD Song PLUS Fuel Edition should be taken seriously. Especially in the vicinity of 315, whether it is BYD or Li Yunfei, general manager of BYD's brand and public relations business department, it is more important to feedback and solve user needs. The fermentation of the Song PLUS fuel version problem will not only test BYD's brand integrity, but also Test Li Yunfei's management art.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Jinling, and the reprint should indicate the source)