Li Yunfei, General Manager of BYD's Brand and Public Relations Division
The New Year is just around the corner, and I wish you all a Happy New Year. In the past year, China's new energy automobile industry has ushered in a spurt of development, and since September, the penetration rate of new energy vehicles has exceeded 20%. In the first 11 months of 2021, BYD Automobile has sold more than 640,000 units, of which new energy vehicles have exceeded 500,000 units, a cumulative increase of 216.97% year-on-year, continuing to maintain a high growth trend.
With BYD's 1 millionth new energy vehicle officially rolling off the production line on May 19, 2021, IT marks BYD becoming the first Chinese brand to enter the "Millions Club" of new energy vehicles. The rise of Chinese brands and Made in China is already unstoppable. To further enhance the value and influence of Chinese auto brands, expand the market share of Chinese auto brands, and achieve brand upwards, it is an urgent task from a big automobile country to an automobile power.
In 2021, the brand spirit of "all the way forward" runs through the bydder brand action of BYD, and the company is leading the upward development path of Chinese auto brands with youthfulness and high-end.
In terms of brand rejuvenation, we jointly launched the "Dolphin Tide Reform Co-creation Plan" with the "Glory of the King" champion team eStarPro; together with Guofeng Wind Producer Xu Mengyuan and Chinese Music Master Fang Jinlong, we created the Han theme song "China-Han" with "Guofeng Wind Music"; and Huawei Music jointly created the "Lushu Plan 2021 Dynasty Season" Global Original Chinese Wind Music Competition. In addition, BYD created the original national comic "Knife in the World" with the Dynasty series, breaking through the dimensional wall and the sabre to secure the world. We break the mold and hope that the younger generation will see BYD's fearless attitude and determination to move forward.
In terms of brand high-end, at the beginning of this year, BYD updated the passenger car LOGO, "starting from a new one, all the way forward", linking with users and partners in a more open attitude, jointly exploring new formats of automotive products and services in the intelligent era, and jointly building a new value car brand; in the first half of this year, The average price of BYD's bicycles has reached 151,800 yuan, comparable to joint venture brands such as Volkswagen; in order to further enhance the value of bydir's brand, our high-end brand is expected to be released in the first half of next year, with a price range of 500,000 to 1 million yuan, and the first model is a high-end off-road vehicle.
In the new year, BYD will also carry out a series of brand actions on the basis of "all the way forward", continue to tell the story of Chinese auto brands, contribute to china's automotive industry in the century-old changes, and promote the development of Chinese brands.