Author | Guan Xuejun
Source | Car selection network
In these years, some say "I love you and have nothing to do with you", some say "I killed you has nothing to do with you", in short, whether good or bad, "it has nothing to do with you". This has nothing to do with you, there are passive strokes, there are also active ones. Before the Spring Festival, there was news that BYD was hacked by Tesla owners. It should have been Li Yunfei (general manager of BYD's automobile brand and public relations division) who came forward to communicate, but he pushed it to the legal counsel and directly sued the Tesla owner in court, demanding 1 million yuan in compensation.
Echoes the phrase: "I killed you has nothing to do with you." On the surface, the unfortunate tesla owner, by the way, hacked BYD, and as a result, became a defendant, took 1 million yuan not to say, and had to be pickpocketed on the Internet. In fact, the real pain is Tesla and Tesla owners. Originally Tesla spontaneously combusted, tesla owners said that BYD burned and affected Tesla. Spontaneous combustion of electric vehicles has been seen strangely, but BYD has always claimed that lithium iron phosphate batteries are very safe, and once the lawsuit is fought, the Tesla fire will become the material for media speculation throughout the litigation process, and the result of the speculation will be that Tesla's safety will be seriously questioned. Incidentally, it also makes people re-recognize Tesla owners. Li Yunfei's hand is fierce enough--"pipe killing and burying it" ah.
As far as the product is concerned, both Tesla and BYD are sensitive words, and both sides are fans, as long as the hype can bring traffic to the author. Therefore, this case will become an important theme of speculation in various media, even if it is impartial, it can earn traffic. If BYD or Tesla has a little information about this case, it will become a good material for hype. In the process of this hype, BYD has made steady profits and hardly spent Li Yunfei's public relations fees. For self-media authors, this is called "I love you and have nothing to do with you."
Previously, Tesla fought lawsuits in everything, and once won a lawsuit with a number of self-media, it should be said that a lot of beams have been formed in the media circle. Tesla thought that which media said I, as long as there is any untruth, I can win the lawsuit, but for all media, which media is a peer. You can sue this media, you can sue that media, and on this kind of issue, there is a cold relationship between each other, although Tesla did not say that it was related to the media industry. This time, BYD sued the Tesla owner, Tesla was in a hurry to make it difficult, the whip hit the owner, but the flesh hurt Tesla. And Li Yunfei only needs to push the boat along the water, some are happy to see the spark of self-media, the self-media brothers are speculating, happy to earn traffic, there is no legal risk.
To put it bluntly, this is the new change brought about by the current media revolution, the concept of "traffic is king" was only seen in the competition between websites, and now it has evolved into a comparison of the status of self-media on the platform. Therefore, products, brands, and enterprises can become Internet celebrities overnight, because you have a topic and attention, so it has inspired many self-media "I love you and have nothing to do with you". If you really think that these self-media, those onlookers, likes, comments, and retweeters love you, then you really think too much. Of course, you can also become a bad luck egg overnight, because you have committed this little thing that is despised by the whole society, so "I killed you has nothing to do with you", it is really not how much the authors hate you, but because you can bring traffic to the author. Therefore, the reversal of public opinion in similar events also comes exceptionally quickly, and the speed at which the author turns the rudder is also fast, because the author does not follow the trend, which is equivalent to sitting and watching the loss of traffic. So, whether it's "I love you and have nothing to do with you" or "I killed you has nothing to do with you", there's a key word – it has nothing to do with you. This time, Li Yunfei is playing exactly "nothing to do with you." Of course, Li Yunfei can also say that this is a matter for legal affairs and has nothing to do with me. But no matter how Li Yunfei expressed his position, he actually participated in "nothing to do with you."
It is worth noting that some of the "nothing to do with you" events are completely spontaneous, some are pushed by someone, and some are even manipulated behind the scenes. This puts forward higher requirements for brand builders, and when companies quickly put the brand up with the help of "nothing to do with you", they should pay more attention to the occurrence of the "killing you and you have nothing to do with you" incident. As far as BYD's "killing you has nothing to do with you" incident against Tesla, we will wait and see how public opinion will go, and select the key person among them, Li Yunfei, as the news person of the week in this issue.
(Image source: Internet)