The domestic car market has always had its own set of rules, such as the same is to do cars, Geely to do emgrand than other brands to do the same level of cars more popular, the same are SUVs, Haval is better than other car sales.
This may be just a metaphysics, but there are few changes in the pattern, only in line with the market demand to explain, obviously slightly pale, no one can explain the reasons, over the years, every manufacturer to emgrand, Haval H6 and other models of hot sales in the eyes, there are also targeted launched a variety of products, trying to break this wordless balance, but overall, most of the products can only get a certain effect in the early stage of product listing, the sustainability is usually not strong, star models, as if carved by the market on the list of general, It seems so indestructible.
However, in such a situation, with the rapid evolution of new energy and electrification, the market pattern that was difficult to shake under the era of traditional fuel vehicles suddenly became weak and could not help but wind up.
More typical, is the SUV market, when the Model Y became the top of the SUV market, high-end pure electricity hot sales, we were surprised, but the pattern of traditional car companies has also undergone great changes, the latest monthly sales data show that Song PLUS sales exceeded the Haval H6, becoming the best sales SUV in addition to model Y.
At present, BYD has officially announced that it will no longer manufacture fuel vehicles, which also means that the sales volume of Song PLUS is composed of plug-in hybrid models, ANDD DM-i, has become the sword hanging over the head of every traditional car company, and it does not know when it will fall.
Great Wall Motors, which focuses on the domestic SUV market, can be said to understand the chinese people's demand for SUVs, from the perspective of product strength, Haval can say that it is difficult to have an opponent, but now the crown is taken down by BYD, which has to cause us to think, where is the real demand of the market, is the competitiveness of the product itself important, or the product form is more important? If the product form is more important, does it mean that other car companies can also form their own moat by creating products similar to DM-i technology?
In fact, the Great Wall itself has not sat still, has launched the lemon hybrid DHT technology and achieved mass production loading, but the slight difference between the two may cause a difference of thousands of miles.
From a technical point of view, BYD DM-i belongs to plug-in hybrid technology, according to different configurations also provide different pure electric endurance, behind different pure electric endurance, corresponding to the battery capacity is different, the current battery cost is still high, through this move, you can achieve vehicle positioning and price of the ladder distribution.
Due to the choice of plug-in hybrid route, so the model equipped with DM-i technology has a lot of policy-level concessions, on the one hand, it can get a small amount of subsidies, the price level is more competitive, on the other hand, it also has a license advantage, in most parts of the country, PHEV is still listed as a new energy vehicle to enjoy license discounts.
From the perspective of use scenarios, even if it is the DM-i model with the lowest pure electric mileage, it can still achieve a pure electric commute of about 50 kilometers, and the average single-day commuting distance from major cities is almost this number, even if it is longer, there is not much more, consumers can use pure electricity to drive, and in the case of the current high oil prices, the cost of the car is greatly reduced.
In contrast, the Great Wall's DHT hybrid technology is a HEV technology, although there are some models that provide PHEV versions, but the overall direction has determined that the Great Wall does not take THE PHEV as the mainstream, so there are many disadvantages, such as the price level is not as good as DM-i has advantages.
Even if it is the DHT of traditional HEV technology, the Great Wall is still not good enough in terms of price control, such as the same H6S, DHT version of the model, Than the 2.0T engine power of the fuel version of the model, the starting price is still nearly 15,000 yuan higher, DHT although more advantages in fuel economy, but the price is also more expensive, the power performance has also declined, and there is no policy level of preferential treatment, for those who do not understand DHT consumers, it is indeed difficult to get to the competitiveness of this hybrid model.
With the first start of DM-i, now BYD is in the sky, but other car companies have also begun to catch up, Song PLUS with DM-i, compared to other models belong to the dimension reduction blow, the position of the crown, may continue for a period of time, but not too long, other car companies also launched a series of parallel dual motor PHEV models, the real market competition began.