Epidemic, lack of cores, insufficient supply of parts... Under the superposition of multiple unfavorable factors, it still has not been able to stop the momentum of China's automotive industry, and the pace of market recovery is more brisk than that of other countries.
In 2021, China's automobile production and sales exceeded 26 million units, ending the "three consecutive declines", of which sales in 2021 achieved the first growth in nearly four years. At the intersection of electrification and internal combustion engines, sales of new energy vehicles reached 3.521 million units, an increase of 157.5% year-on-year, and the market share increased to 13.4%.
Behind the "thawing" of the automobile market, automobile-related consumer complaints are not uncommon, in addition to the old problems such as transmission failure, body noise, and increased oil, new problems such as smart chips, untruthed mileage, and on-board interconnection failures have a tendency to catch up. Today we will take stock of which models sell more and complain less about "applause and seats", and which models have poor sales in the market, but the complaint list is "impressively listed".
BMW Brilliance 5 Series
As the 2021 domestic high-end car sales list champion model, BMW 5 Series cumulative sales reached 171,000 units in the whole year, ahead of the Audi A6L, Mercedes-Benz E-Class two main competitors. In the 2021 mid- and large-sized car complaint volume ranking of the car quality network, the BMW 5 Series complaint volume is only 129 cases, far lower than the Audi A6L's 358 cases and the Mercedes-Benz E-class 213 cases, and its complaint percentage is only 0.07%.
Specifically, the BMW 5 Series complaints mainly focus on four aspects: engine oil leakage, cracking of body parts, cracking or failure of lampshades, and wheel hub problems. In addition to the above problems, many car owners said that the B48 engine used in the BMW 5 Series also has the problem of burning oil and carbon deposits, so the medium and large car benchmarks that seem to be "excellent in quality and sales", if they do not come up with sincere solutions to actively solve these problems, there is also a risk of "capsizing" at any time.
Changan CS75 PLUS
In the 2021 SUV complaint list of Che quality network, Changan CS75 PLUS ranked 23rd, with 204 complaints. Specifically, the CS75 PLUS complaint problems are mainly concentrated in the four major aspects of audio-visual system failure, battery failure, door and window noise, and transmission setback, in addition to the hardware problems of the vehicle itself, Changan Automobile also needs to improve and improve the vehicle software.
Combined with its annual sales, the cumulative sales of Changan CS75 PLUS in 2021 exceeded 208,000 vehicles, and the complaint percentage was 0.09%, which is ahead of many mainstream luxury brands and RAV4 Rongfang such joint venture products, which is worthy of praise.
SAIC Volkswagen Langyi
In the 2021 complaint volume ranking of the car quality network, SAIC Volkswagen Langyi ranked 22nd, with 449 complaints. Specifically, Langyi's complaints mainly focus on four aspects: transmission noise, engine noise, car odor, and audio-visual system failure.
Previously, due to the problem of central control car machine reduction and fraudulent sales, Langyi had been on the hot search, and the problem still existed until this year. As SAIC Volkswagen's sales responsibility and compact sedan benchmark, in 2021, Langyi's cumulative sales exceeded 432,000 vehicles, and the complaint percentage was 0.10%, if the above problems can be properly solved, Langyi's position in the annual sales list of cars is also likely to reach the top.
Haval H6
As a national god car that has won the single-month sales of SUV for a total of 92 months, the reason why Haval H6 continues to sell well is that in addition to the huge family matrix can meet the diversified needs of a huge consumer group, it is also inseparable from the more prominent cost-effective and quality control advantages of its same price model, and the latter has accumulated a good user reputation for Haval H6, and also makes the H6 golden sign more and more loud.
In the 2021 complaint list of the car quality network, haval H6 ranked 14th, with a complaint volume of 509 cases. Specifically, the complaint problems mainly focus on battery failure, sales fraud, inconsistencies with publicity, transmission abnormal sound, and audio-visual system failure. Although the annual sales volume of 2021 has decreased compared with 2020, its cumulative sales still exceed 352,000 vehicles, ranking first in the SUV sales list, and the complaint percentage is only 0.14%, which is worthy of the reputation of "better and better seats".
Dongfeng Nissan Xuanyi
In the 2021 complaint volume ranking of the car quality network, Dongfeng Nissan Xuanyi ranked 5th, with 745 complaints. Specifically, the complaint problems of the car are mainly concentrated in four aspects: transmission abnormal sound, air conditioning problems, transmission setbacks, and transmission fault lights.
However, due to the current Xuanyi adopts the form of "same-house sales" of two generations of models, the number of complaints of the previous generation model (Xuanyi Classic) among the 745 complaints is as high as 210, which affects the reputation and market reputation of the new Xuanyi to a certain extent. Combined with sales, in 2021, Xuanyi's cumulative sales exceeded 513,000 vehicles, and the percentage of complaints was only 0.14%, but in the face of Langyi and Corolla's encirclement and blockage, Xuanyi wanted to sit in the position of the first car, and the transmission "abnormal" and "sudden" problems needed to be improved.
Geometric car EX3 kung fu cow
According to the information of the car quality network, the ex3 kung fu cattle complaint content mainly revolves around the two main problems of "difficulty in picking up the car" and "fraudulent sales". As a model that was only officially put on sale in November last year, it is really puzzling that the Geometric EX3 Kung Fu Cow was unable to pick up the car when ordered.
Auto headlines learned from relevant channels that most EX3 kung fu cattle owners can not pick up the car for several months, for when it can be delivered, manufacturers and 4S stores can not give commitments, and the sales process of geometric EX3 kung fu cattle is extremely opaque, seriously damaging the consumer's right to know.
From the ambition of the birth of the geometric car, to the lackluster performance of the late market, from the main high-end pure electricity, to the low-end market, EX3 Kung Fu Niu wants to win the trust of consumers must not rely on the shrinkage of the price alone. Moreover, the performance of the new car market is not ideal, only 3345 units were sold in 2021, ranking 45th in the small SUV, but the number of complaints was as high as 240 cases, and the sluggish sales volume and the high number of complaints also constituted its product AB surface.
Chang'an Mazda Artez
In the 2021 mid-size car complaint volume ranking of the car quality network, Changan Mazda Artez ranked third with 499 complaints. Specifically, artez's complaints mainly focus on four aspects: body noise, center console sound, sunroof sound, and steering system sound, which can be described as "BGM on the car".
Coincidentally, as early as 2020, Artez ranked first in the list of major automobile quality complaints for several consecutive months due to serious abnormal noise problems, and finally ranked second in the 2020 mid-size car complaint list with 995 complaints in the annual 995 complaints. In the 2020 evaluation model released by China Insurance Research Institute, due to the lack of structural rigidity of the Atez body, the body and the center console were seriously deformed during the collision, and the test model score was only M (general), ranking at the bottom of the test model, which was very different from the test results of the overseas version of Artez.
In the final analysis, it is Artez in order to be more adapted to the Chinese market (longer, etc.) and thus reduce the manufacturing standards, resulting in its safety performance driving texture performance is greatly reduced, with the formal merger of a horse and a long horse, merged into the "new home" Artez should improve product safety and quality from the source of production, as soon as possible to take off the hat of "Arte Squeak".
Changan Ford Mondeo
In the 2021 mid-size car complaint volume ranking of the car quality network, Changan Ford Mondeo ranked tenth with 331 complaints. Specifically, Artez's complaints mainly focus on four aspects: engine oil leakage/jitter, fuel tank design defects, and odors in the car, involving more scattered complaint categories and frequent old problems, which also reflects the fact that Mondeo vehicle quality control is poor and the product is aging.
Regarding the engine shaking, some owners said that the engine jitter was the most serious when Mondeo was idling, about 2 seconds at a time, and there was a strange noise in the B column of the passenger seat. In addition, the odor problem in the car that existed in Mondeo has not been effectively solved so far, and some car owners said that every time they enter the car, it is like entering a new house that has not yet been renovated, the smell is very large, and every time they drive for a long time, they will have symptoms of dizziness.
The fourth generation of Mondeo currently on sale was listed in August 2013, and once became one of the most successful mid-size cars in the market because of its face collision with Aston Martin, but due to the competitiveness of the products that have not been replaced for many years, the competitiveness of the product has lagged behind the competitors of the same level, and the sales volume has fallen to the bottom, and the cumulative sales volume of 2021 is only 11904 vehicles, even less than the monthly sales of the same level of star products such as Accord and Camry. Fortunately, the new generation of Mondeo has been officially unveiled before, facing the iteration of technology, it has been quickly followed up in hardware and software, and the quality control problems over the years are also expected to improve.
Euler good cat
In the 2021 complaint volume ranking of the car quality network, the number of complaints of Euler good cat is as high as 1399, ranking second, and it is also the "only two" models in the entire list with more than 1,000 complaints. Specifically, the complaint problem of good cats mainly focuses on fraudulent sales, which do not match the publicity, the failure of the audio-visual system, the mileage is inaccurate, and the failure of the on-board interconnection, of which the "core changing door" is the largest source of complaints.
In fact, on December 6 last year, Euler Good Cat's "car machine system chip is not in line with the publicity" was reported by CCTV Finance, and on December 7, "Euler Automobile was exposed to suspected of defrauding consumers" on the hot search. Euler officially said in the publicity that the cat car machine is equipped with Qualcomm 8155 chips, but many car owners find that it is actually equipped with the Intel 4-core A3940 listed in 2016, and the price and computing power are very different (the cost of the 8155P chip is about twice that of the Intel chip, and the computing power is about ten times that of the Intel chip). In addition, Euler officially said that the cruising range of the good cat is 401 kilometers, but the actual owner's real mileage is about 240 kilometers.
With the stylish appearance and reasonable price of the face-bumping Porsche, the Euler Good Cat has been highly sought after by the market since its release. According to the data, the cumulative sales of good cats in 2021 reached 50,931 vehicles, ranking tenth in the sales list of new energy cars. However, as sales continue to rise, the problems existing in the rapid development of the Euler brand have gradually enlarged, although the Euler official response to the "core changing door" for the first time, but the adverse effects of the event are still fermenting, causing an irreversible negative image of the brand image, not to mention, the "core changing door" is not the only "crisis" that appears in the Euler brand, and it is still necessary to retain users to make products down-to-earth and come up with more sincere practical measures.
FAW-Volkswagen Explores Yue
In the 2021 complaint volume ranking of the car quality network, FAW-Volkswagen Tanyue "came out on top", with a complaint volume of 1902 cases, which is three times that of the Mazda CX-4, the first place in the complaint volume list in 2020. Specifically, the problems of Tanyue are mainly concentrated in the four major aspects of exhaust failure, audio-visual system failure, engine start-stop system failure, and vehicle interconnection failure, among which the exhaust failure caused by the installation of "particle traps" is the main cause of massive complaints.
Some car owners said that the new car in the city just opened a week on the blockage, to the 4S shop but told to run high-speed taxi can be, although the manufacturer has an upgrade firmware program, but after the upgrade is still blocked, the engine failure lights will be on, the manufacturer is also no solution, and now the manufacturer gives the policy is a 90% discount on the invoice to buy back the vehicle.
From the listing of "dark horses" to today's "abandoned horses", the "exhaust failure" storm also led to a sharp decline in sales of Tanyue. Tanyue was listed in September 2018, and achieved monthly sales of more than 10,000 units in December of that year, and entered the club with a monthly sales of 20,000 units in September 2019. Looking back at 2021, Tanyue was not only basically squeezed out of the monthly sales club, but also sold only 89,339 vehicles in the whole year, less than half the level of the peak year. Although the chip shortage and epidemic factors last year have had a certain impact on its market performance, if the problem of particle trapper design defects cannot be completely solved, it is only a matter of time before the product image plummets.
As the domestic auto market enters the "stock era", in order to seize more market share, the frequency of new cars launched by car companies is accelerating, so as to continuously improve the product matrix and enhance market competitiveness. At the same time, the shorter iteration cycle of model updates has also led to some car companies blindly "seeking speed and chasing quantity", ignoring product quality and user experience, hoping that the majority of car companies can face the problem in the face of user complaints and quality control defects and take the initiative to show enough sincerity, do not "raise scabies into sores".